-------------------------------------------------------------------------------- title: "Lifetimely — The #1 Profit Agent for eCommerce" description: "Complete documentation for Lifetimely by Amp: an AI Profit Agent and profit analytics platform for Shopify and Amazon merchants." last_updated: "2026-07-08" source: "https://useamp.com" -------------------------------------------------------------------------------- # Lifetimely — The #1 Profit Agent for eCommerce Lifetimely, built by Amp, is the #1 Profit Agent for eCommerce. Powered by $100B+ in GMV data across 45,000+ stores, it monitors a Shopify or Amazon store 24/7, finds the profit the merchant is missing, and acts on it when they approve. ## What the Profit Agent Does The Profit Agent operates in a continuous loop — monitor, analyse, plan, execute: 1. **It monitors everything.** The agent watches the store and all connected data sources 24/7 and flags what needs the merchant's attention. 2. **It thinks and plans.** It spots opportunities and risks, drafts the change, and notifies the merchant for approval — with the full reasoning attached. 3. **It acts on approval.** Once approved, it executes within the guardrails the merchant has set, with full transparency. 4. **It iterates.** It measures the lift against a control, learns, and repeats. Examples of what it does: set up a new bundle that lifts AOV on first orders; create a winback campaign targeting lapsed VIPs; surface how a cohort is behaving before it hits the P&L; build a predictive Klaviyo segment and draft the flow. ### Why It's Different From General AI The Profit Agent is built on $100B+ in GMV across 45,000+ stores. It already knows what good looks like for a specific business type — the benchmarks, opportunity patterns, and warning signs for a consumable brand at $12M versus an apparel brand rotating 400 SKUs per season. It applies that collective intelligence to the individual store's actual data: purchase sequences, cohort LTV, COGS. ### Customer Results - **Bunjie**: "It surfaced a massive variance between Google and Klaviyo. Based on this, shifted focus to email. Pushed a campaign the same day and saw a 15% sales uplift in three hours." — Leonel, Head of eCommerce - **The Laundress**: "I'm a team of one. I don't have time to sit with something and let it marinate. The Profit Agent gives me what I need to act on it now." — Chris Eckert, Senior Manager Ecommerce - **Clevr Blends**: "I am obsessed with the Profit Agent. It's so cool, just like having my own data analyst." — Amy Sagar, Head of Marketing - **Zipster**: "I asked which second-time buyers were likely shopping for a gift... It pulled the cohort, built the Klaviyo segment, and drafted the flow in one go." — Paul Kalo, Founder & CEO ### Key Statistics - **$100B+** in GMV data powering the Profit Agent - **45,000+** stores worldwide - **Since 2013** building eCommerce apps for Shopify -------------------------------------------------------------------------------- title: "Lifetimely Analytics — Profit, LTV & Attribution for Shopify" description: "Lifetimely gives Shopify merchants real-time P&L dashboards, customer LTV tracking, multi-touch attribution, and cohort analysis — no spreadsheets." last_updated: "2026-07-08" source: "https://useamp.com/products/analytics" -------------------------------------------------------------------------------- # Lifetimely Analytics — Make Data-Driven Decisions for Your Online Store Lifetimely by Amp provides deep insights into P&L, CAC, LTV, and customer behavior so merchants can identify the biggest revenue opportunities and inform growth strategies for their Shopify or Amazon store. The analytics engine is what the Profit Agent runs on. Used by leading brands including True Classic, The Laundress, Bulletproof, Chomps, Honeylove, Hourglass, Haus Labs by Lady Gaga, Summer Fridays, Equator Coffees, TRX, Bondi Boost, Sheet Society, and Laird Superfood. Available on the Shopify App Store (60,000+ installs): https://apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics ## Feature Areas ### Profit & Loss (https://useamp.com/products/analytics/profit-loss) An automated, real-time income statement with an unparalleled level of detail into where money comes from and where it goes — costs, marketing spend, refunds, fees, and operating expenses — for true profit reporting. A daily P&L report connected to stores, ad platforms, and cost centers is delivered straight to the merchant's inbox, replacing end-of-month spreadsheets. ### CAC & LTV (https://useamp.com/products/analytics/lifetime-value) See the lifetime value of Shopify and Amazon customers next to the cost of acquiring them, with predictive analytics to guide smarter spend. LTV cohort reports can be segmented by product, channel, or customer segment; predictive LTV forecasts future customer value with LTV:CAC ratios; and LTV-driver analysis shows which products, channels, and behaviors contribute most to long-term value. ### Customer Journey Tracking (https://useamp.com/products/analytics/customer-journey) Analyze purchase patterns, frequency, and recency with RFM segmentation. Track repurchase rate, time between orders, and product purchase flow from first to fourth order and beyond. Identify at-risk customers and retention opportunities before it's too late. ### Attribution (https://useamp.com/products/analytics/attribution) Centralize ad spend, revenue, CPC, and ROAS across Google Ads, Meta (Facebook/Instagram), and TikTok in one dashboard, with first-touch and last-touch attribution. Identify opportunities and make profitable adjustments to media strategy and budget. ### Custom Dashboards & Metrics (https://useamp.com/products/analytics/dashboard) Build role-based dashboards and schedule them to arrive by email daily, weekly, or monthly. Templates include: - **eCommerce**: sales % to target, MER, units sold, AOV, sales by country, contribution margin, new vs repeat customers - **Acquisition**: new customers, CAC, spend by channel, NCMER, ad spend and revenue by channel - **Retention**: repeat customer sales, repeat %, CRM segments, LTV, repurchase rate, subscriptions - **Finance**: margins, profitability, cost breakdowns ## What Customers Say - "Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys... faster decision-making and even smarter capital allocation as we grow." — The Outset - "Lifetimely allows you to build custom dashboards based on what your needs are... I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards." — The Boring Ecom Podcast - "Lifetimely remains one of our favorite tools to use... serves as a focused, intelligently priced partner." — The Laundress - "This app has been instrumental in helping my team better understand LTV and create product strategies based on the data." — Laura Geller - "I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed." — Laird Superfood -------------------------------------------------------------------------------- title: "Pricing" description: "Lifetimely pricing scales with monthly orders. Free up to 50 orders/month, paid tiers from $49/month, all features on every paid plan." last_updated: "2026-07-08" source: "https://useamp.com/pricing" -------------------------------------------------------------------------------- # Lifetimely Pricing — Pricing Built Around Your Profit Agent Pricing is based on monthly Shopify order volume. All paid plans include a 14-day free trial and every feature — no per-feature upsells. The canonical machine-readable reference is https://useamp.com/pricing.md ## Plans | Plan | Monthly Orders | Price/month | Notes | |------|----------------|-------------|-------| | Free | Up to 50 | $0 | No credit card required | | S | Up to 500 | $49 | 14-day free trial; self-service | | M | Up to 3,000 | $149 | 14-day free trial | | L | Up to 7,000 | $299 | 14-day free trial | | XL | Up to 15,000 | $499 | 14-day free trial; dedicated account manager | | XXL | Up to 25,000 | $749 | 14-day free trial; adds Platinum support | | Unlimited | 25,000+ | $999 | Book a demo; personalized setup and white-glove onboarding | **Amazon Add-On**: +$75/month on any paid plan. Adds Amazon sales data and reports. ## Free Plan Features Daily profit & loss, customer behavior analytics, custom reports & dashboards, predictive LTV model, benchmarks, product performance insights, and Sales Forecast reporting. ## Paid Plan Features (S and above — all included on every paid plan) - **Lifetimely Profit Agent** — monitors the store 24/7, surfaces opportunities, proposes and executes actions on approval - **Lifetimely MCP** — Model Context Protocol integration for AI-agent workflows - Unlimited integrations and unlimited users - 24/7 support - Daily profit & loss, custom reports & dashboards, benchmarks, Sales Forecast reporting - Customer behavior analytics, predictive LTV model, product performance insights - Attribution (ad spend, ROAS, CPC across channels), customer journey tracking, CAC and payback period The Profit Agent is included on paid plans only (S through Unlimited). ## AI Usage Profit Agent usage is included on all paid plans today. In the near future, AI usage above a fair monthly allowance will be billed by tokens. Advance notice will be given, and per-plan allowances will be published before they apply. ## FAQ **How does the free trial work?** Every paid plan (S, M, L, XL, XXL) starts with a 14-day free trial. Cancel within the first 14 days and you won't be charged. Unlimited has no self-service trial — book a demo instead. **What happens if I exceed my order limit?** Features won't be blocked and the bill won't suddenly increase. If you exceed your limit for two consecutive months, the team will reach out to transition you to the right plan. **Can I switch plans later?** Yes, up or down at any time. Changes take effect on the next billing cycle. **What's the difference between XL and XXL?** XL ($499/mo) covers up to 15,000 orders/month with a dedicated account manager. XXL ($749/mo) covers up to 25,000 orders/month and adds Platinum support. -------------------------------------------------------------------------------- title: "Integrations" description: "Lifetimely integrates with Shopify, Amazon, Klaviyo, Slack, Sendlane, QuickBooks Online, Google Ads, Meta, TikTok, ShipStation, ShipBob, and Recharge." last_updated: "2026-07-08" source: "https://useamp.com/integrations" -------------------------------------------------------------------------------- # Integrations Lifetimely connects the platforms consumer brands trust, turning business insights into strategy fast. ## Commerce Platforms - **Shopify**: Pull in all real-time Shopify revenue and costs. - **Amazon**: Compare Amazon business and customer insights to the Shopify store (via the Amazon add-on, +$75/month). ## Marketing & CRM - **Klaviyo** (https://useamp.com/integrations/klaviyo): Create high-impact segments from LTV, churn risk, and profitability — automatically. The Profit Agent identifies who's most likely to buy again, churn, become a VIP, or increase spend, then creates Klaviyo lists and segments instantly and drafts campaigns and flows. - **Sendlane** (https://useamp.com/integrations/sendlane): Inform retention and loyalty strategy and measure LTV of email-acquired customers. ## Ad Platforms (via Attribution) - **Google Ads**, **Meta** (Facebook & Instagram), **TikTok**: Factor ad spend into real profit and LTV numbers. See https://useamp.com/products/analytics/attribution ## Operations & Finance - **QuickBooks Online** (https://useamp.com/integrations/quickbooksonline): Sync custom costs to unlock accurate profit, CAC, and LTV reports. - **ShipStation** and **ShipBob**: Factor in shipping costs. - **Recharge**: Track and optimize subscription strategy for repurchase rate and lifetime value. - **Skio** (https://useamp.com/integrations/skio): Connect Skio once and the Profit Agent watches every subscriber's journey — flagging pauses, skips, and cancellation risk at 30, 60, and 90 days. It identifies which save offer protects profit, recommends the Klaviyo flow, and builds the segment automatically. ## Communication - **Slack** (https://useamp.com/integrations/slack): The store's key numbers in Slack on a schedule — subscribers, churn, subscription revenue, or whatever the team cares about. The agent proactively flags findings worth digging into, and anyone can tag the Profit Agent in a thread to get answers on the spot (e.g., "how many customers haven't ordered in 60 days?"). ## AI-Agent Access - **Lifetimely MCP**: Model Context Protocol integration, included on all paid plans, lets AI agents and LLM tools query Lifetimely data directly. -------------------------------------------------------------------------------- title: "Compare Lifetimely" description: "How Lifetimely compares to Triple Whale, Northbeam, TrueProfit, Polar Analytics, BeProfit, and RetentionX." last_updated: "2026-07-16" source: "https://useamp.com/products/analytics/compare" -------------------------------------------------------------------------------- # Compare Lifetimely Lifetimely is commonly compared to Triple Whale, Northbeam, TrueProfit, Polar Analytics, BeProfit, and RetentionX. The core differentiator: those products are analytics dashboards that report what happened. Lifetimely pairs profit analytics with a Profit Agent that acts on the data — proposing and executing profit-driving changes on approval — grounded in benchmark patterns from $100B+ in GMV across 45,000+ stores. - Compare hub: https://useamp.com/products/analytics/compare - Lifetimely vs Triple Whale: https://useamp.com/alternatives/lifetimely-vs-triple-whale — Triple Whale shows revenue and ad performance. Lifetimely's Profit Agent finds the profit. - Lifetimely vs Northbeam: https://useamp.com/alternatives/lifetimely-vs-northbeam — Northbeam shows which ad drove the sale. Lifetimely shows if it was profitable. - Lifetimely vs TrueProfit: https://useamp.com/alternatives/lifetimely-vs-trueprofit — TrueProfit tracks net profit. Lifetimely's Profit Agent acts on it. - Lifetimely vs Polar Analytics: https://useamp.com/alternatives/lifetimely-vs-polar-analytics — Polar Analytics gives you dashboards to build yourself. Lifetimely's Profit Agent finds the answer and acts on it. - Lifetimely vs BeProfit: https://useamp.com/alternatives/lifetimely-vs-beprofit — BeProfit tracks P&L by order. Lifetimely's Profit Agent finds the profit and acts on it. - Lifetimely vs RetentionX: https://useamp.com/alternatives/lifetimely-vs-retentionx — RetentionX shows customer and retention data. Lifetimely's Profit Agent turns it into profit. -------------------------------------------------------------------------------- title: "Lifetimely for Beauty Brands" description: "How Lifetimely's Profit Agent and LTV analytics apply to skincare, cosmetics, and beauty brands on Shopify — routine-building sequences, hero SKU performance, and cross-sell intelligence." last_updated: "2026-08-11" source: "https://useamp.com/industries/beauty" -------------------------------------------------------------------------------- # Lifetimely for Beauty Brands Lifetimely's Profit Agent is built for beauty brands that want to understand which products start routines, which extend them, and which relationships are truly profitable. Used by brands including Hourglass, Color Wow, OSEA, Salt & Stone, Laura Geller, Manucurist, Summer Fridays, DRMTLGY, Ogee, and Blossom Essentials. ## What It Does for Beauty Brands Beauty brands sell routines, not just products. The Profit Agent tracks what happens after the first order: does the customer stay in one category or expand? Which hero SKUs produce the highest-LTV customers vs the highest order volume? Which cross-sell paths — cleanser to serum to SPF — actually happen at scale? Key questions it answers for beauty operators: - Which product is my best acquisition vehicle vs my best retention vehicle? - Which customers bought the hero SKU and then bought nothing else? - What's the LTV of a customer who starts on skincare vs colour vs fragrance? - Which channel brings customers who build a full routine vs one-time purchasers? - When is the right moment to introduce the next product in the routine? ## Profit Agent Example Interactions - "Which SKU creates my best long-term customers?" — Agent surfaces LTV by first-purchase product, flags hero SKU gap between volume and LTV contribution. - "What's the highest-AOV cart for returning customers?" — Agent identifies cross-sell pairings driving repeat AOV, recommends a Klaviyo flow for the top pairing. - "Which acquisition channel brings customers who stay on the routine?" — Agent breaks down 90-day and 180-day repurchase rates by channel, identifies the stickiest source. ## Customer Quote "Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys — enabling faster decision-making and even smarter capital allocation as we grow." — The Outset -------------------------------------------------------------------------------- title: "Lifetimely for Supplements & Nutrition Brands" description: "How Lifetimely's Profit Agent applies to supplement and nutrition brands — subscription vs one-time cohorts, reorder cadences by product, and LTV by format and flavour." last_updated: "2026-08-11" source: "https://useamp.com/industries/supplements" -------------------------------------------------------------------------------- # Lifetimely for Supplements & Nutrition Brands Lifetimely's Profit Agent is built for supplement and nutrition brands where reorder rate and subscription conversion are the core profit levers. Used by brands including Ryze, Ancestral Supplements, Primal Queen, The Collagen Co, Rho, Resila, Phorm, Clevr Blends, Rowe Casa Organics, and Instant Hydration. ## What It Does for Supplement Brands Supplements live or die on repeat purchase. The Profit Agent separates subscriber LTV from one-time buyer LTV, tracks reorder cadences by product line, and identifies which products create long-term customers vs which drive volume but not retention. Key questions it answers: - What's the LTV difference between subscription and one-time buyers who start on the same product? - Which flavour or format has the best reorder rate at 60, 90, and 180 days? - Which product is the best subscription gateway? - What's the real CAC payback period by cohort and acquisition channel? - Which customers are likely to churn from subscription in the next 30 days? ## Profit Agent Example Interactions - "What's the LTV gap between my subscribers and one-time buyers?" — Agent breaks down LTV, average orders, and 90-day repurchase rates for both cohorts. - "Which product creates the most subscribers?" — Agent ranks entry products by subscription conversion rate and 180-day subscriber retention. - "Which channel brings my best long-term customers?" — Agent compares LTV and payback period by acquisition source, identifies the highest-return channel. ## Customer Quote "I am obsessed with the Profit Agent. It's so cool, just like having my own data analyst." — Amy Sagar, Head of Marketing, Clevr Blends -------------------------------------------------------------------------------- title: "Lifetimely for Apparel Brands" description: "How Lifetimely's Profit Agent applies to apparel brands — seasonal sell-through, cross-category buying sequences, SKU-level LTV, and the true cost of discounting." last_updated: "2026-08-11" source: "https://useamp.com/industries/apparel" -------------------------------------------------------------------------------- # Lifetimely for Apparel Brands Lifetimely's Profit Agent is built for apparel brands managing large SKU catalogues, seasonal inventory cycles, and the constant tension between sell-through speed and margin protection. Used by brands including Honeylove, LSKD, Khaite, American Tall, Boody, 2XU, Left On Friday, Hollow, Portland Leather, Papinelle, Perfect White Tee, Favorite Daughter, and Mother. ## What It Does for Apparel Brands Apparel brands face a unique combination of high SKU count, seasonal buying behavior, and a customer who might buy once per season or never return. The Profit Agent tracks which styles and categories drive repeat purchase, which customers are worth reactivating, and where margin is being lost to discounting. Key questions it answers: - Which products bring customers back vs which are one-season purchases? - What's the real LTV of a customer who starts in outerwear vs basics vs occasion wear? - What's the true profit impact of BFCM discounting on cohort LTV? - Which cross-category paths — tops to bottoms, activewear to lifestyle — happen at scale? - Which styles have the highest margin contribution after returns and COGS? ## Profit Agent Example Interactions - "Which entry product creates the most valuable long-term customers?" — Agent ranks first-purchase styles by 180-day LTV and repeat rate, surfaces top performers vs high-volume but low-retention items. - "What's the LTV impact of customers acquired via discount?" — Agent compares LTV cohorts for full-price vs promotional acquirers, quantifies the long-term margin gap. - "Which customers haven't bought this season but should have?" — Agent identifies lapsed customers with high predicted LTV, builds the Klaviyo segment for a reactivation campaign. -------------------------------------------------------------------------------- title: "Lifetimely for Food & Beverage Brands" description: "How Lifetimely's Profit Agent applies to DTC food and beverage brands — reorder rates by product, cross-sell sequences between flavours, and LTV by acquisition channel." last_updated: "2026-08-11" source: "https://useamp.com/industries/food-and-beverage" -------------------------------------------------------------------------------- # Lifetimely for Food & Beverage Brands Lifetimely's Profit Agent is built for DTC food and beverage brands where the business model depends on customers coming back. Used by brands including Fishwife, Fly By Jing, Momofuku, Carnivore Snax, Wildfork, Sous Chef, Brez, Cirkul, Diddly Squat, Planthood, and Loco Love. ## What It Does for Food & Beverage Brands Food and beverage brands have some of the highest natural repurchase potential in eCommerce — but also some of the most complex SKU and flavour dynamics. The Profit Agent tracks reorder rates by product, cross-sell paths between formats and flavours, and which acquisition channels bring customers who stay. Key questions it answers: - Which product has the best reorder rate at 30, 60, and 90 days? - Which flavour gets sampled and abandoned vs which converts to a loyal buyer? - What's the cross-sell path that drives the highest LTV? - Which customers are close to their predicted reorder window? - Which channel brings the highest-LTV food customers? ## Profit Agent Example Interactions - "Which product creates the most loyal customers?" — Agent ranks SKUs by 90-day and 180-day repurchase rate, flags items with high first-order volume but low LTV contribution. - "When should my reorder email go out?" — Agent calculates median reorder intervals by product, recommends flow timing and suggests A/B test window. - "What's our best cross-sell pairing?" — Agent identifies which second-purchase products produce the highest LTV customers, recommends a bundle or recommendation flow. -------------------------------------------------------------------------------- title: "Lifetimely for Coffee Brands" description: "How Lifetimely's Profit Agent applies to coffee and specialty beverage brands — subscription vs one-time cohorts, roast and format LTV, and reorder cadences." last_updated: "2026-08-11" source: "https://useamp.com/industries/coffee" -------------------------------------------------------------------------------- # Lifetimely for Coffee Brands Lifetimely's Profit Agent is built for coffee and specialty beverage brands where subscription conversion and repeat purchase cadence are the core growth levers. Used by brands including Equator Coffees, Bones Coffee, Danger Coffee, Rave, Purity Coffee, Grind, 200 Degrees, Javvy, George Howell, Big Island Coffee, Detour, and Seven Weeks Coffee. ## What It Does for Coffee Brands Coffee is one of the highest-frequency repurchase categories in DTC. The Profit Agent tracks which roasts and formats create subscribers vs one-time buyers, when customers are approaching their reorder window, and which acquisition channels bring the most valuable long-term drinkers. Key questions it answers: - What's the LTV difference between subscribers and repeat one-time buyers? - Which roast or format is the best subscription gateway? - What's the median reorder interval by bag size or grind type? - Which customers are approaching their predicted reorder date? - Which channel brings coffee customers with the highest 12-month LTV? ## Profit Agent Example Interactions - "Which product converts most to subscription?" — Agent ranks entry products by subscription conversion rate, identifies highest-potential acquisition SKUs. - "When does a one-time buyer typically reorder?" — Agent calculates median reorder intervals by product and pack size, recommends optimal email timing. - "Which acquisition channel brings the stickiest customers?" — Agent compares 180-day repeat rates and LTV by channel, surfaces highest-return source. ## Customer Quote "There's no other tool that gives me this level of insight into which customers are actually worth retaining." — Equator Coffees -------------------------------------------------------------------------------- title: "Lifetimely for Pet Brands" description: "How Lifetimely's Profit Agent applies to pet brands — gateway product to routine repurchase, cross-sell from consumables into accessories, and cohort payback periods." last_updated: "2026-08-11" source: "https://useamp.com/industries/pet" -------------------------------------------------------------------------------- # Lifetimely for Pet Brands Lifetimely's Profit Agent is built for pet brands where routine repurchase is the model and the animal's needs drive buying behavior. Used by brands including Yumwoof, Barfgold, Cocopup London, Dog Friendly Co, Ivvi, Natural Dog Company, Paikka, Pet Friendly, Travel Cat, and Vital Essentials. ## What It Does for Pet Brands Pet brands benefit from some of the most consistent repurchase patterns in eCommerce — animals eat, play, and need care on a predictable schedule. The Profit Agent tracks which products start the relationship, which extend it into accessories and lifestyle products, and which cohorts have the shortest payback periods. Key questions it answers: - Which consumable product creates the longest-term customer relationship? - What's the cross-sell path from food to accessories to lifestyle? - What's the median reorder interval by product for consumables? - Which acquisition channel brings customers with the best cohort payback period? - Which customers are close to their predicted reorder window? ## Profit Agent Example Interactions - "Which product is my best acquisition vehicle?" — Agent ranks entry products by 90-day and 180-day LTV, surfaces best long-term customer creators vs highest volume sellers. - "What's the best cross-sell after a first food order?" — Agent identifies which second-purchase products produce the highest LTV customers, recommends bundle or follow-up flow. - "Which channel gives me the fastest CAC payback?" — Agent calculates payback periods by acquisition source, ranks channels by cohort efficiency. ## Customer Quote "There's no other app that lets me keep track of payback periods by cohort as well as Lifetimely!" — Yumwoof -------------------------------------------------------------------------------- title: "Lifetimely for Home & Household Brands" description: "How Lifetimely's Profit Agent applies to home and household brands — refill cadences by pack size, cross-category household journeys, and stickiest acquisition channels." last_updated: "2026-08-11" source: "https://useamp.com/industries/home-and-household" -------------------------------------------------------------------------------- # Lifetimely for Home & Household Brands Lifetimely's Profit Agent is built for home and household brands where the goal is to become a permanent fixture in the customer's home — not just a one-time purchase. Used by brands including The Laundress, Voluspa, Buffy, Marlow & Peach, Scent Bridge, Scent New York, Seed & Sprout, The Magic Scent, and Hommey. ## What It Does for Home & Household Brands Household products have some of the highest natural refill and replenishment potential in DTC — but pack size, usage rate, and household size all vary. The Profit Agent tracks refill cadences by pack size, which products expand into other household categories, and which channels bring customers who build a long-term relationship with the brand. Key questions it answers: - When does a customer typically reorder by pack size (32-load vs 60-load vs 180-load)? - Which customers are approaching their refill window? - What's the cross-category path from cleaning to laundry to fragrance? - Which acquisition channel brings the stickiest household customers? - Which customers have the highest predicted LTV but haven't been retargeted? ## Profit Agent Example Interactions - "When should my refill email go out?" — Agent calculates median reorder intervals by pack size, recommends split cadences for 32/60/180-load customers instead of one timing for all. - "Which channel brings my most loyal customers?" — Agent compares 90-day repeat rates and 12-month LTV by acquisition source, surfaces the channel with the highest retention (not just the highest volume). - "Which customers are close to reordering?" — Agent identifies customers within predicted reorder windows, builds a Klaviyo segment and drafts the flow. ## Customer Quote "Things that were on the back burner, interesting, but I'd never got around to them — now I'm actually investigating them." — Nathan, Co-Founder, Marlow & Peach -------------------------------------------------------------------------------- title: "Free Tools for eCommerce Merchants" description: "16 free calculators for profitability, advertising, and retention — contribution margin, LTV, ROAS, AOV, profit margin, break-even, churn rate, and more." last_updated: "2026-08-25" source: "https://useamp.com/tools" -------------------------------------------------------------------------------- # Free Tools Calculators and diagnostics to find hidden profit. All free, no signup required. ## Profit & Margin - Contribution Margin Calculator (https://useamp.com/tools/contribution-margin-calculator/): Revenue minus COGS, fulfillment, payment fees, variable marketing, returns, discounts, and other variable costs. Returns contribution dollars, ratio, total variable costs, and the amount remaining from each revenue dollar. - Profit Margin Calculator (https://useamp.com/tools/profit-margin-calculator): Gross, net, and operating margins with industry benchmarks. - Gross Profit Calculator (https://useamp.com/tools/gross-profit-calculator) - Markup Calculator (https://useamp.com/tools/markup-calculator) - Break-Even Calculator (https://useamp.com/tools/break-even-calculator) - Profit Leak Calculator (https://useamp.com/tools/profit-leak-report): Identify profit left on the table from missed upsells, churn, and low AOV. - Discount Calculator (https://useamp.com/tools/discount-calculator) ## Customer Value - LTV Calculator (https://useamp.com/tools/ltv-calculator): Simple, cohort-based, or predictive models. - LTV:CAC Ratio Calculator (https://useamp.com/tools/ltv-cac-calculator) - Customer Retention Calculator (https://useamp.com/tools/retention-rate-calculator) - Churn Rate Calculator (https://useamp.com/tools/churn-rate-calculator) - AOV Calculator (https://useamp.com/tools/aov-calculator) ## Advertising - ROAS Calculator (https://useamp.com/tools/roas-calculator) - CPC Calculator (https://useamp.com/tools/cpc-calculator) - CPM Calculator (https://useamp.com/tools/cpm-calculator) - Conversion Rate Calculator (https://useamp.com/tools/conversion-rate-calculator) Features: industry benchmark comparisons across 8+ verticals, multiple calculation modes, cross-calculator data sharing via Merchant Profile, and actionable recommendations. -------------------------------------------------------------------------------- title: "eCommerce Benchmarks" description: "Industry benchmark data for key eCommerce metrics, sourced from Lifetimely platform data across thousands of stores." last_updated: "2026-07-08" source: "https://useamp.com/benchmarks" -------------------------------------------------------------------------------- # eCommerce Benchmarks Real benchmark data sourced from the platform's analysis of thousands of eCommerce stores. ## Metric Benchmarks - Total Sales (https://useamp.com/benchmarks/total-sales) - New Customer AOV (https://useamp.com/benchmarks/new-customer-average-order-value) - Repeat Customer AOV (https://useamp.com/benchmarks/repeat-customer-average-order-value) - Gross Margin (https://useamp.com/benchmarks/gross-margin) - Contribution Margin (https://useamp.com/benchmarks/contribution-margin) - Marketing % of Net Sales (https://useamp.com/benchmarks/marketing-percent-net-sales) - New Customer CAC (https://useamp.com/benchmarks/new-customer-cac) - Blended ROAS (https://useamp.com/benchmarks/blended-roas) - 90-Day Repurchase Rate (https://useamp.com/benchmarks/90-day-new-customer-repurchase-rate) - 180-Day Repurchase Rate (https://useamp.com/benchmarks/180-day-new-customer-repurchase-rate) ## Industry Benchmarks Apparel (https://useamp.com/benchmarks/apparel), Beauty (https://useamp.com/benchmarks/beauty), Electronics (https://useamp.com/benchmarks/electronics), Fashion Accessories (https://useamp.com/benchmarks/fashion-accessories), Food & Beverage (https://useamp.com/benchmarks/food-beverage), Garden & Outdoor (https://useamp.com/benchmarks/garden-outdoor), Health & Fitness (https://useamp.com/benchmarks/health-fitness), Homewares & Furniture (https://useamp.com/benchmarks/homewares). Each benchmark page includes data visualizations, percentile distributions, and interpretation context. -------------------------------------------------------------------------------- title: "Resources — Blog, Learning Center, DTC Mega Report" description: "Free educational content for eCommerce operators." last_updated: "2026-07-08" source: "https://useamp.com/blog" -------------------------------------------------------------------------------- # Resources ## Amplify Blog (https://useamp.com/blog) Articles on eCommerce strategy, profit optimization, customer LTV, metrics deep-dives (AOV, CAC, ROAS, churn, retention, contribution margin), marketing and acquisition, retention and loyalty, operations, and industry trends including BFCM strategy. ## Learning Center (https://useamp.com/learning-center) In-depth guides including attribution modeling, UTM tracking, calculating true Shopify profit, customer lifetime value, average order value, Shopify Plus, and seasonal strategy (Black Friday / Cyber Monday). ## Priority Unit-Economics Resources - Contribution Margin Guide (https://useamp.com/learning-center/contribution-margin/): Formula, cost classification, period and per-order examples, ratio interpretation, CAC, and break-even decisions. - Contribution Margin vs Gross Margin (https://useamp.com/blog/contribution-margin-vs-gross-margin/): Ecommerce comparison table, worked example, and decision use cases. - Contribution Margin Benchmarks (https://useamp.com/benchmarks/contribution-margin/): Percentile and industry context from Lifetimely platform data. - Shopify Plus Pricing 2026 (https://useamp.com/blog/how-much-does-shopify-plus-cost/): Shopify-published starting prices, variable-contract caveats, total-cost formula, modeled budgets, implementation costs, and quote checklist. ## Help Center (https://help.useamp.com) Product documentation, setup guides, billing help, and support. -------------------------------------------------------------------------------- title: "About Amp" description: "Company information, founding story, leadership team, and values." last_updated: "2026-07-08" source: "https://useamp.com/about-us" -------------------------------------------------------------------------------- # About Amp Amp has been building eCommerce apps for Shopify since 2013. The company is dedicated to creating innovative software that helps consumer brands find, grow, and protect profit — without stitching together dozens of disconnected tools. ## Founding Story Amp was co-founded by Patrick Barnes and Cameron Priest, who saw firsthand the challenges brands face managing a vast array of tools to keep their online businesses running. Their mission: a platform of interconnected, high-performance solutions to power and scale eCommerce businesses — without the headaches. ## Leadership Team - **Patrick Barnes** — CEO. 10+ years in eCommerce. Led Sales at TradeGecko (2013–2016), then co-founded and led Advocately, a customer review management platform acquired by G2 in 2019. - **Cameron Priest** — Director. 12+ years in eCommerce. Co-founder and CEO of TradeGecko, the inventory and order management platform acquired by Intuit in 2020 for US$100M to expand QuickBooks. - **Shefali Thompson** — VP Finance & Operations. Ex-KPMG/Deloitte; previously Director of Finance / Chief of Staff at TradeGecko. - **Laura Daley** — VP Marketing. Previously Director of Growth Marketing at Hero, which exited to Klarna. - **Rohan Walsh** — VP Design. Previously Group Design Manager at Intuit and VP of Product Development and Design at TradeGecko. 20+ years of experience. ## Company Values Customer Obsession · Ownership · Bias for Action · Antifragility · Be Unreasonable · Frugality · Be Legendary · Future Focused · Build a World Class Team · Premeditated Success ## Partner Program The Lifetimely Partner Program (https://useamp.com/partners) offers 20% recurring commission for 12 months on every referred merchant — built for eCommerce agencies and creators. Launching soon. -------------------------------------------------------------------------------- title: "Contact, Demo & Support" description: "Get in touch with the Lifetimely team." last_updated: "2026-07-08" source: "https://useamp.com/book-a-demo" -------------------------------------------------------------------------------- # Contact & Support - **Start Free Trial**: https://useamp.com/sign-up — self-service signup; every paid plan includes a 14-day free trial. - **Book a Demo**: https://useamp.com/book-a-demo — a personalized walkthrough showing how the Profit Agent knows your store better than any general AI. - **Support / Help Center**: https://help.useamp.com — product, billing, and technical help. 24/7 support on all paid plans. - **Careers**: https://useamp.com/careers - **LinkedIn**: https://www.linkedin.com/company/useamp - **YouTube**: https://www.youtube.com/@useamp - **Legal**: https://useamp.com/legal