Your best Black Friday offer on Day 1 can be your worst by Day 90. The BFCM offer strategy 9-figure subscription brands use to scale without killing LTV.
Thomas Lalas
Retention Economist & Author of Retention Economics
Thomas Lalas is a retention strategist for 8- and 9-figure ecommerce brands and the creator of The Vitruvian, a retention supersystem proven to increase 30-day repurchase rates, LTV, and subscription revenue. His Lifetimely-endorsed book Retention Economics reveals the principles behind sustainable ecommerce growth.
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