AMP Secures an Additional AUD$20M to Revolutionise eCommerce with AI – Acquires Back In Stock to Drive Growth

Sydney, Australia, 11 March 2025: AMP, the leading eCommerce platform for Shopify merchants, today announced it has secured an additional AUD$20 million in funding to accelerate its AI-powered product development and has acquired Back In Stock, one of the most popular back-in-stock notification apps on the Shopify App Store.

This latest funding round brings AMP’s total capital raised to over AUD$48 million, further cementing its position as the most comprehensive platform for Shopify merchants looking to grow their revenue, understand their customers, and optimise their operations.

The acquisition of Back In Stock, which has helped over 30,000 merchants recover lost sales and re-engage customers, marks another significant step in AMP’s strategy to build an end-to-end suite of high-performance Shopify apps under one roof.

AMP CEO and Co-Founder Patrick Barnes said: “We’ve always believed that the future of eCommerce is about helping merchants do more with less — more revenue, more insight, more automation, with fewer tools to manage. Acquiring Back In Stock is a perfect fit for our platform. It’s a proven, beloved product with an incredibly loyal merchant base, and it slots perfectly alongside Lifetimely, Slide Cart, and Bundles.”

“This new capital will allow us to move faster on our AI roadmap. We’re building tools that don’t just show merchants what’s happening in their store — they tell them what to do next, and in some cases, do it for them.”

Back In Stock has been instrumental in helping merchants notify customers when out-of-stock products become available again. Integrated into the AMP platform, the app will benefit from Lifetimely’s deep customer analytics, enabling smarter segmentation and more personalised re-engagement campaigns.

AMP Co-Founder Cameron Priest added: “Back In Stock is one of those rare apps that merchants genuinely love. The team has built something that works exceptionally well, and our job is to make it even more powerful by connecting it with the rest of the AMP ecosystem. When you combine Back In Stock alerts with Lifetimely’s LTV data and Slide Cart’s conversion tools, you get a flywheel that compounds merchant growth in a way that none of these apps can achieve alone.”

The funding will be used to:

Accelerate development of AMP’s AI profit optimisation engine, which provides merchants with actionable, data-driven recommendations across their entire store
Expand the Back In Stock app with new features including SMS notifications, AI-powered product recommendations, and deeper integration with Lifetimely’s customer analytics
Grow AMP’s product and engineering teams across Sydney and globally
Invest in merchant education, onboarding, and support resources

About AMP

AMP is the leading platform of integrated Shopify apps, purpose-built to help eCommerce merchants grow their revenue and understand their customers. AMP’s suite includes Lifetimely (profit analytics and LTV), Slide Cart (cart optimisation and upsells), Bundles (product bundling), Back In Stock (restock notifications), and an AI-powered profit optimisation engine. Founded in 2022 by Cameron Priest and Patrick Barnes, AMP has grown to serve over 30,000 merchants worldwide.

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