Switching to Shopify Plus? Why, When and How to do it.

Shopify is one of the most effective, scalable, and cost effective eCommerce platforms out there. This makes it the most popular option for many eCommerce brands for good reasons. The basic Shopify plans are chock-full of features to help small and medium sized businesses, grow, scale and manage their business. However for companies who experience hypergrowth, you might start experiencing limitations. It may be that your current Shopify plan doesn’t meet all of your needs. 

Enter Shopify Plus. 

Shopify built Shopify Plus with the features and functionality that larger, more complex businesses need. It’s the ideal platform for established companies looking to scale quickly and create a memorable brand image with speed. While free and paid Shopify themes can be great for launching your business, a custom-built Shopify Plus experience is essential to standing out against your competition. 

Let’s dive into the advantages of using Shopify Plus and some of the key factors to consider when deciding if making the switch is the right decision for your business. 

When should you upgrade?

It can be tricky to determine when you have outgrown Shopify’s standard plans. There are a few operational inefficiencies to watch out for that may indicate that you have outgrown the standard offering. One indicator is if you find that orders are processing too slowly. Or if surges in traffic bring your store crashing. If you find that you are spending more and more on IT solutions, website maintenance or transaction fees that is another indicator. If you feel like the level of customization you currently have is not enough and you want to build a custom storefront experience or custom sites for regions or countries- that is something you’ll need to switch to Shopify Plus for.

Benefits of using Shopify Plus

Shopify Plus is meant to address those scaling challenges and take on larger columns of site traffic, greater levels of back end operations, international sales and more. Shopify Plus provides these emerging brands with powerful tools for expansion and strong branding. These are some of the you can expect with the platform; 

• Omnichannel marketing

• Cross-device functionality, including 3rd party apps, mobile, and desktop.

• Multi Currency capability

• Automation of workflow processes.

• Personalized checkout.

• In-depth analytics, including transactional and customer analytics.

• Access to Script Editor. You can write your own scripts and run custom code.

• Easy management of customer interactions, pricing, and promotions.

• Cross-channel selling on platforms like eBay or Etsy.

• 24-hour support.

Shopify Plus provides merchants with unparalleled access to support and training resources. Their experts supply you with advice and consultation every step of the way and the Shopify Plus  Academy is host to a vast library of resources, training videos, workshops and more. This pool of resources is invaluable to merchants looking for answers, troubleshooting and looking for ways to grow their business.

One of the biggest advantages of Shopify Plus is the ability it gives you to scale with speed. The platform is ideal for brands growing quickly internationally or quickly expanding their product lines and launching to high volumes of traffic often. 

How to migrate from Shopify to Shopify Plus.

Shopify does not charge a migration fee, but the merchant is responsible for the migration. Data cleanup, design, development, integrations, redirects, testing, training, and outside partner services can still create a substantial implementation budget. Scope those costs separately from the platform contract.

Shopify Plus starts at $2,300 USD per month on a three-year term or $2,500 per month on a one-year term for standard setups and integrations. More complex businesses may receive a variable platform fee. Shopify does not publish one universal current percentage, threshold, or cap, so use the terms in your written quote. The Shopify team provides built-in hosting, security updates, and platform maintenance, while your team or partner remains responsible for store-specific customizations and implementation.

Data migration tools mean that information is easily transferred across to the new Shopify Plus platform. Order processing, sales data, inventory and product information can be easily shared and transitioned. This occurs without inciting the risk of losing any important historical and analytical data. This also includes data like ongoing transactional, customer behavior, store performance, and sales data.

The analytics provided from Shopify Plus can help make data-driven decisions. These often impact the operational performance and future growth of eCommerce stores. Shopify Plus integrates seamlessly with popular dashboards like Google Analytics, giving you even more powerful reporting options. This makes tracking conversions, cart abandonment and viewing specific behavioural details simple.

Once you weigh all the information and added benefits of Shopify Plus, deliberate over it and see if your store needs to make the switch.