Learn how RFM analysis works, which segments actually matter, and how to turn scores into Klaviyo campaigns that grow repeat revenue. No spreadsheets required.
Laura Daley
VP Marketing at AMP
Laura Daley is VP of Marketing at AMP, the company behind Lifetimely and the Profit Agent. Her career spans more than 13 years across ecommerce and SaaS, including running ecommerce in New York and roles at Klarna and retail technology company HERO. At AMP she led the launch of the Profit Agent and the publication of The 2025 DTC Mega Report, an analysis of $10.1 billion in DTC sales across 77 million customers, and she remains focused on helping brands turn customer data into action.
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