International Women’s Day 2025: Meet our favorite female-founded brands shaping eCommerce!

International Women’s Day 2025 is all about #AccelerateAction- driving real change and pushing for gender equality across industries. At Amp, we’re proud to support incredible female entrepreneurs who have built powerhouse brands using our tools like Lifetimely and Upsell by Amp. These founders are not just running businesses; they’re shaping industries, innovating products, and inspiring future generations of women.

Join us in celebrating their journeys and supporting these inspirational female-founded brands!

AUrate New York - Redefining Fine Jewelry

Founders: Sophie Kahn & Bouchra Ezzahraoui Founded: 2015 Products: Gold and diamond jewelry (rings, necklaces, earrings, and bracelets) Headquarters: New York, USA

Best friends Sophie Kahn and Bouchra Ezzahraoui shared a love for fine jewelry but found a glaring gap in the market- high-quality, stylish gold pieces that were also fairly priced and ethically sourced. With backgrounds in finance and a passion for sustainability, they took matters into their own hands and launched AUrate New York. What started as a mission to make fine jewelry more accessible has evolved into a pioneering brand that blends craftsmanship, transparency, and modern design.

Key Growth Milestones:

• Launched as an online-only brand before expanding into brick-and-mortar stores

• Featured in top fashion publications like Vogue and Harper’s Bazaar

• Partnered with leading national jewelry retailer Helzberg Diamonds to launch its new collection, ‘Laure by Aurate

Shop AUrate New York

Sakara Life - Revolutionizing Plant-Based Nutrition

Founders: Whitney Tingle & Danielle DuBoise** **Founded: 2012 Products: Organic meal plans, supplements, and skincare Headquarters: New York, USA

Growing up in Sedona, Arizona, childhood friends Whitney Tingle and Danielle DuBoise always had a connection to health and wellness. After facing challenges with their own nutrition and body image, they realized the power of food as medicine. Determined to help others experience the benefits of clean eating, they founded Sakara Life, a meal delivery service offering organic, plant-based meals designed to nourish from the inside out. Their science-backed approach and holistic philosophy have turned Sakara into a lifestyle brand embraced by celebrities and wellness enthusiasts alike.

Key Growth Milestones:

• Grew from a small kitchen startup to a $150M+ wellness empire

• Expanded into skincare and supplements

• Celebrity fans include Chrissy Teigen and Gwyneth Paltrow

Shop Sakara Life

Jennifer Fisher Jewelry - The Cool-Girl Jewelry Brand

Founder: Jennifer Fisher **Founded: **2005 Products: Statement jewelry, candles, and spices Headquarters: New York, USA

Jennifer Fisher’s journey into jewelry design began in an unexpected way- she was searching for a piece to commemorate the birth of her son but couldn’t find anything that truly resonated with her personal style. So, she designed her own. That single piece sparked a movement, and soon, Jennifer Fisher Jewelry was born. Her bold, sculptural designs quickly caught the attention of Hollywood, making her a go-to for statement jewelry that exudes confidence and individuality.

Key Growth Milestones:

• Worn by Rihanna, Hailey Bieber, and Meghan Markle

• Expanded from jewelry into lifestyle and home accessories

• Featured in Forbes and Vogue as a trailblazer in fashion

Shop Jennifer Fisher Jewelry

Favorite Daughter - A Fashion Powerhouse by the Foster Sisters

Founders: Erin & Sara Foster **Founded:**2020 Products: Women’s fashion, including suits, dresses, and denim Headquarters: Los Angeles, USA

Known for their sharp humor and impeccable sense of style, sisters Erin and Sara Foster took their unique perspective and turned it into a fashion empire. Favorite Daughter was born out of their desire to create effortlessly chic, timeless pieces that women would love wearing every day. With an emphasis on flattering silhouettes and high-quality fabrics, the brand quickly resonated with modern women looking for versatile wardrobe staples.

Key Growth Milestones:

• Launched during the pandemic and quickly became a celeb-favorite brand

• Expanded from apparel to shoes and accessories

• Partnered with major retailers for exclusive collections

Shop Favorite Daughter

Hunza G – The Retro Swimwear Revival

• Founder: Georgiana Huddart

• Founded: 2015 (originally launched in 1984)

• Products: Swimsuits and resort wear

• Headquarters: London, UK

Georgiana Huddart revitalized the iconic 1980s brand Hunza, infusing it with a modern twist to create Hunza G. Known for its signature crinkle-stretch fabric, the brand offers swimwear that adapts to various body types, promoting inclusivity and confidence. Georgiana’s vision has transformed Hunza G into a contemporary favorite, blending nostalgic designs with sustainable practices.

Key Growth Milestones:

• Revived the brand with a contemporary, body-positive approach.

• Featured in numerous fashion publications, including Vogue.

• Committed to sustainability by implementing eco-friendly production methods.

Shop Hunza G

Rat & Boa – Feminine, Bold, and Unapologetic Fashion

• Founders: Valentina Muntoni & Stephanie Bennett

• Founded: 2015

• Products: Women’s dresses, separates, and eveningwear

• Headquarters: London, UK

Best friends Valentina Muntoni and Stephanie Bennett founded Rat & Boa to create ultra-feminine yet edgy clothing designed to make women feel unstoppable. Their bold silhouettes and sultry designs have gained a cult following, with pieces that exude confidence and individuality.

Key Growth Milestones:

• Worn by stars like Bella Hadid and Kendall Jenner.

• Built a loyal online following through organic social media marketing.

• Expanded internationally to meet high demand.

Shop Rat & Boa

Summer Fridays – Skincare That Feels Like a Vacation

Founders: Marianna Hewitt & Lauren Ireland Founded: 2018 **Products:**Face masks, moisturizers, and skincare essentials Headquarters: Los Angeles, USA

Beauty influencers turned entrepreneurs, Marianna Hewitt and Lauren Gores Ireland launched Summer Fridays with one goal in mind: to create clean, effective skincare that delivers results and feels indulgent. Their debut product, the Jet Lag Mask, became an instant bestseller, setting the stage for a brand loved by skincare enthusiasts worldwide.

Key Growth Milestones:

• Launched in Sephora and sold out within weeks

• Expanded into a full skincare range with cult-favorite products

• Built a global community of beauty enthusiasts

Shop Summer Fridays

Little Words Project – Jewelry with a Message

Founder: Adriana Carrig **Founded: **2013 Products: Beaded bracelets with empowering words Headquarters: New Jersey, USA

Adriana Carrig started Little Words Project with a mission: to spread kindness, one bracelet at a time. Her handcrafted beaded bracelets feature uplifting words, encouraging wearers to pass them on when someone else needs a boost. This unique concept has built a loyal community of customers who believe in the power of positivity.

Key Growth Milestones:

• Gained a massive following through social impact storytelling

• Partnered with major retailers like Nordstrom

• Launched customizable bracelets to encourage personal expression

Shop Little Words Project

Cuyana - Fewer, Better Things

• Founders: Karla Gallardo & Shilpa Shah

• Founded: 2011

• Products: Women’s clothing, bags, and accessories

• Headquarters: San Francisco, USA

Karla Gallardo, originally from Ecuador, and Shilpa Shah, with a background in designing web and mobile interfaces, joined forces to create Cuyana—a brand centered on the philosophy of “fewer, better things.” They envisioned a fashion line that encourages intentional buying through high-quality, timeless pieces crafted with integrity. Their commitment to sustainability and ethical production has resonated with consumers seeking mindful consumption.

Key Growth Milestones:

• Launched the best-selling Classic Tote in 2012, gaining popularity among A-list celebrities.

• Raised over $30 million in funding by 2019, fueling expansion and innovation.

• Opened flagship stores in key locations, enhancing their direct-to-consumer experience.

Shop Cuyana

Jenny Bird – Modern Jewelry Essentials

• Founder: Jenny Bird

• Founded: 2008

• Products: Jewelry, including earrings, necklaces, bracelets, and rings

• Headquarters: Toronto, Canada

Self-taught designer Jenny Bird launched her eponymous brand with a mission to create contemporary, fashion-forward jewelry that remains accessible. Her keen sense of cultural trends and commitment to quality have made her pieces favorites among fashion insiders and celebrities alike. Jenny’s designs are celebrated for their modern aesthetics and have been featured in top fashion publications worldwide.

Key Growth Milestones:

• Expanded from jewelry into eyewear in 2022, showcasing versatility and innovation.

• Achieved eight-figure global brand status with a strong direct-to-consumer presence.

• Garnered a loyal customer base, with high repeat purchase rates and organic word-of-mouth growth.

Shop Jenny Bird

Whether you’re looking for your next favorite piece of jewelry, a wardrobe upgrade, or a skincare staple, consider supporting these female-founded brands and  #AccelerateAction this IWD2025!