Amplify Blog

Amp’s eCommerce benchmarks report takes the guesswork out of growth by comparing your store data against thousands of your competitors.

A deep dive into what is Shopify Plus, who is it for, what are the key benefits and what are the fees and associated costs.

Dive into the advantages of using Shopify Plus, its key factors and decide if making the switch is the right decision for your business.

In this article, we will delve into eCommerce LTV and explore strategies, measurement techniques, challenges, and future trends.

This article explores customer lifetime value metrics, how to calculate them accurately, implementation challenges and future trends.

eCommerce email marketing leader Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.

Developing a successful CPG eCommerce strategy is essential for reaching your target audience, driving sales, and staying competitive.

This article will delve into the various aspects of eCommerce fraud prevention and how can help businesses combat this growing problem.

"Buy online, pick up in-store" (BOPIS) retail offers a seamless shopping experience that combines online convenience and in-store immediacy.

Reverse logistics plays a crucial role in optimizing resource utilization, reducing waste, and enhancing customer satisfaction.

Explore buy now pay later, its advantages and potential risks, tips for choosing the right service, and how to use it responsibly.

Learn how to create accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.