About us

Creating apps that help eCommerce businesses thrive, and having some fun along the way!

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At AMP, we’re dedicated to creating innovative apps that help consumer brands create delightful shopping experiences for consumers that convert and are shaping the future of commerce.

With over a decade of experience working closely with eCommerce merchants, our co-founders, Patrick and Cameron, saw firsthand the challenges brands face when managing a vast array of tools and products to keep their online businesses running smoothly.

These tools are essential, but all too often, they don’t work well together and are inefficient  and costly as single problem solving solutions. That’s where AMP comes in. Our mission is simple: to build a platform of interconnected, high-performance solutions designed to power and scale eCommerce businesses—without the headaches.

We’re proud to offer cutting-edge, AI-powered business insights, predictive modelling and onsite personalization tools that help brands drive incremental revenue and profitability. With these solutions, eCommerce businesses can scale at speed and at a fraction of the cost, unlocking new growth potential while keeping things simple.

The most ambitious brands need seamless solutions to fuel growth- and that’s exactly what we deliver. At the core of everything we do is empowering brands with the right metrics, growth levers, and tools to make impactful business moves. AMP simplifies commerce, making it easier, more efficient, and more profitable for consumer businesses of all sizes.

Our leadership team

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Patrick Barnes

CEO
Patrick has over 10 years of experience in eCommerce. After leading Sales at TradeGecko from 2013 to 2016, he was the co-founder and CEO of Advocately, a customer review management platform that was acquired by B2B giant G2 in March 2019.
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Cameron Priest

Director
Cameron has over 12 years of experience in eCommerce. He led TradeGecko as co-founder and CEO creating leading inventory and order management software. TradeGecko was acquired by Intuit to expand their QuickBooks product in 2020 for USD$100M.
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Shefali Thompson

VP of Finance & Ops
Ex-KPMG/Deloitte and previously Director of Finance/Chief of Staff at TradeGecko (which exited to Intuit in 2020). Shef joins AMP with 12+ years of experience, to help build an operationally scalable business and a high performing team!
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Laura Daley

VP of Marketing
Previously the Director of Growth Marketing at Hero that exited to Klarna. Laura joins AMP with over 10+ years of experience working in Australia, US and London, to drive business growth, establish our brand and delight our customers!
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Rohan Walsh

VP of Design
Previously a Group Design Manager at Intuit and former VP of Product Development and Design at TradeGecko. Rohan joined AMP in 2023 bringing over 20 years of experience building great products, brands, and high performing design teams.
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Rhys Campbell

VP of Engineering
Previously the VP of Engineering at VGW Australia, Rhys joins AMP with over 18 years of professional experience. He is based in Perth, and is on a mission to build the best engineering team in the world, and the best product for our customers!

Our company values

Customer Obsession

Ownership

Bias for Action

Antifragility

Be Unreasonable

Frugality

Be Legendary

Future Focused

Build a World
Class Team

Premeditated Success