About us

Creating apps that help eCommerce businesses thrive, and having some fun along the way!

Working closely with eCommerce merchants for over a decade, AMP co-founders Patrick and Cameron identified the challenges brands were faced with, managing a myriad of products to power their online businesses.

These products are essential, but rarely worked well together. AMP was born from the desire to make things simple. A platform of interconnected, high-performance solutions, built to power and scale eCommerce businesses, without the headaches.

Our leadership team

Patrick Barnes

CEO

Patrick has over 10 years of experience in eCommerce. After leading Sales at TradeGecko from 2013 to 2016, he was the co-founder and CEO of Advocately, a customer review management platform that was acquired by B2B giant G2 in March 2019.

Cameron Priest

Director

Cameron has over 12 years of experience in eCommerce. He led TradeGecko as co-founder and CEO creating leading inventory and order management software. TradeGecko was acquired by Intuit to expand their QuickBooks product in 2020 for USD$100M.

Shefali Thompson

VP of Finance & Ops

Ex-KPMG/Deloitte and previously Director of Finance/Chief of Staff at TradeGecko (which exited to Intuit in 2020). Shef joins AMP with 12+ years of experience, to help build an operationally scalable business and a high performing team!

Laura Daley

VP of Marketing

Previously the Director of Growth Marketing at Hero that exited to Klarna. Laura joins AMP with over 10+ years of experience working in Australia, US and London, to drive business growth, establish our brand and delight our customers!

Rohan Walsh

VP of Design

Previously a Group Design Manager at Intuit and former VP of Product Development and Design at TradeGecko. Rohan joined AMP in 2023 bringing over 20 years of experience building great products, brands, and high performing design teams.

Rhys Campbell

VP of Engineering

Previously the VP of Engineering at VGW Australia, Rhys joins AMP with over 18 years of professional experience. He is based in Perth, and is on a mission to build the best engineering team in the world, and the best product for our customers!