Amplify Blog

We analyzed $10.1B in DTC revenue across 77M customers. Here's what separates brands that scale from brands that stall in 2025.

Gross margin subtracts COGS; contribution margin subtracts all variable costs. See ecommerce formulas, cost classifications, examples, and when to use each.

Shopify Plus starts at $2,300–$2,500 monthly. See official 2026 pricing, payment fees, migration costs, worked examples, and what to ask sales.

Learn how RFM analysis works, which segments actually matter, and how to turn scores into Klaviyo campaigns that grow repeat revenue. No spreadsheets required.

Agentic AI ecommerce isn't a smarter chatbot, it's an agent that monitors, diagnoses, plans, and executes inside your store. Here's what we built and why.

Learn how to optimize your Shopify store for ChatGPT, Claude, Perplexity, and other AI search engines in 2026. Complete guide to Answer Engine Optimization (AEO) for ecommerce.

Dive in and explore the connection between back-in-stock notifications, organic traffic, and improve SEO rankings.

Amp secures AUD$20M in additional funding and acquires Back In Stock to revolutionize eCommerce with AI-powered solutions.

SMS hits nearly 100% open rates while email drives personalization. Compare 5 DTC messaging channels with benchmarks to build a multi-channel strategy.

Join us in supporting and celebrating these inspirational female-founded brands this International Women's Day 2025!

In this guide, we will discover how back-in-stock notifications can enhance your Shopify marketing strategy.

In this article, we will explain the types of push notifications, how it drives sales and why it will help your business.