What Are Push Notifications?

When you have an online retail store, capturing and retaining a customer’s attention is a never ending pursuit. If you already have a strong social media plan, and personalized email strategy, an effective and powerful tool you need to include into the mix is push notifications. Push notifications are short and clickable messages that pop-up on a user’s device or browser. It delivers timely information, updates, or promotions, even when the customer isn’t on your website. 

According to statistics shared on Wisernotify, push notifications have high open rates, reaching up to 90% of customers. That’s a lot of eyes!

In this article, we will explain the types of push notifications, how it drives sales and why it will help your business.

Types of Push Notifications

To leverage the full potential of push notifications, it’s crucial to understand the different types and their respective applications. As proof of this messaging working, A study noted by Wisernotify said that in the US, smartphones get about 46 push notifications per day.

A user’s web browser delivers these notifications, even when they are not on your website. After a user grants permission, they can receive updates and promotions even when browsing other sites. This makes web push notifications a powerful tool for re-engaging customers who have shown interest in your products or content.

Web Push Notifications

After a user grants permission to receive web notifications, they can receive updates and promotions even when browsing other sites. A study by Statista shows that ad spending in web push advertising worldwide is forecast to reach US$3.08 billion in 2025. This makes web push notifications a powerful tool for re-engaging customers who have shown interest in your products or content.

Mobile Push Notifications 

For Shopify stores with mobile apps, mobile push notifications are essential. The system sends these messages directly to users’ smartphones or tablets, offering a highly personalized and immediate communication channel. They can be used for a variety of purposes, from announcing flash sales to delivering personalized product recommendations based on user behavior. To support this very profitable tool, statistics from Mobiloud show that the overall opt-in rate for mobile app push notifications is 67.5%.

Transactional Push Notifications

These notifications provide essential updates related to customer transactions. They include order confirmations, shipping updates, and delivery notifications. Transactional notifications are crucial for building trust and providing a seamless customer experience. By keeping customers informed about their purchases, you can reduce anxiety and enhance satisfaction, ultimately leading to repeat business.

How Push Notifications Drive eCommerce Sales

The benefits of push notifications extend far beyond mere communication. They are a great tool for driving sales and customer loyalty. Here is a list of different types you can use.

Instant Engagement

Unlike emails, which can get lost in cluttered inboxes, push notifications deliver messages instantly. This immediacy is particularly valuable for time-sensitive promotions or flash sales. By capturing attention in real-time, you can drive immediate action and boost sales.

High Open and Click-Through Rates

 Push notifications boost significantly higher open and click-through rates compared to email. This is because they are delivered directly to users’ devices, ensuring that they are seen and often acted upon. The concise and compelling nature of this messaging encourages users to engage with your content, driving traffic to your store. A quote from IBM stated that “..when done with thoughtful, data-driven preparation, marketed push notifications can reduce customer churn and increase click-through-rates (CTR) to a site or app.”

Increased Conversions with Back-in-Stock Alerts

One of the most effective ways to leverage push notifications for eCommerce is through back-in-stock alerts. When a product is out of stock, customers who have expressed interest can subscribe to receive a notification when it becomes available again. This simple feature significantly increases conversions by capturing sales that would otherwise be lost.

In addition, this messaging system can be used to deliver personalized product recommendations based on browsing history and purchase behavior. By tailoring messages to individual preferences, you can increase engagement and drive repeat purchases.

Seize the Opportunity with Push Automation

The ability to deliver timely, relevant messages directly to customers’ devices makes push notifications an essential tool for driving engagement, boosting sales, and fostering customer loyalty. By leveraging web, mobile, and transactional notifications, you can create a seamless and engaging customer experience that drives conversions.

To fully harness the power of push notifications, consider implementing automated solutions like Back in Stock by AMP. This app simplifies the process of sending back-in-stock alerts, ensuring that you never miss an opportunity to capture a sale. With its user-friendly interface and robust features, Back in Stock by AMP empowers you to automate your push notification strategy and drive revenue growth.

Don’t let valuable sales slip away. Embrace the power of push notifications and transform your Shopify store into a customer-centric powerhouse. By delivering timely and relevant messages, you can build stronger relationships with your customers and achieve sustainable growth. Back in Stock by AMP makes it easy to leverage push and email for maximum sales impact.