10 Reasons For Sending Web Push Notifications for your Shopify Store

Imagine you are walking into your favorite shop, only to find the item you needed is sold out. Frustrated, you walk out to find the item somewhere else. This scenario plays out countless times on eCommerce platforms, resulting in significant losses of potential revenue. But what if you could turn those missed opportunities into sales? This is where web push notifications come in for your Shopify store.

These small, yet powerful messages, delivered directly to your customer’s browser, are revolutionizing how online businesses engage with their audience. They offer a direct line of communication, bypassing the noise of crowded inboxes and delivering timely, relevant information.

And when it comes to automating those critical “back in stock” alerts, a solution like Back in Stock by AMP is indispensable. It simplifies the process, ensuring your customers are instantly notified when their desired products are replenished, transforming stockouts into sales victories.

“Back In Stock is a great app for us – it’s easy to use and very beneficial to our business. The set up was smooth. The team have also been great to communicate with and have helped resolved any issues we’ve had.” – Pubic Desire

Let’s explore the top 10 way push notifications can recover lost sales and drive new revenue for your Shopify store.

Instant Communication: Notify Customers in Real Time

Timing is everything. Customers expect immediate information, especially when it comes to product availability. Web push notifications deliver on this expectation by providing real-time updates directly to a user’s browser, whether they’re on a desktop or mobile device. This immediacy can be the difference between a lost sale and a loyal customer. It is detrimental to achieve a high, speedy engagement with your potential customers, especially as a mere website load time delay can impact a purchase decision. According to a study by Akamai, 100-millisecond delay in website load time can decrease conversions rates by 7%. Another study through BigCommerce stated that a load time of over 3 seconds will find 40% of potential customers leaving. By using push notifications on your Shopify store, you can boast significantly higher engagement rates.

Recover Lost Sales: Convert Stockouts into Revenue

Out-of-stock items are a major revenue drain for eCommerce stores, but with instant and scalable web push notifications, you can turn restocks into immediate sales. Notify interested shoppers within 60 seconds of a restock, driving them back to your store before they shop elsewhere. With “Back in Stock by AMP,” you can automate notifications across email, SMS, and web push while maintaining full control over delivery timing, audience size, and branding. Ensure a smooth sales flow by managing how many customers receive alerts at once, and customize messaging to match your store’s look and voice- even in multiple languages.

Drive Repeat Purchases: Keep Past Buyers Engaged

Repeat purchases are vital for sustainable online store growth, and web push notifications are a powerful tool to drive customer loyalty. In a study by Harvard Business Review reported that by increasing customer retention by just 5%, you can boost profits by 25-95%. Web push notifications allow you to directly engage past buyers with personalized content, extending beyond a simple restock alert. Additionally, a report by McKinsley showed that by using personalization, it can reduce customer acquisition costs by as much as 50%, lift revenue by anywhere from 5% to 15%, increase marketing ROI by 10% to 30%, and improve customer outcomes.

By announcing new product arrivals or exclusive special offers, you can reignite the interest of loyal customers. Sending timely notifications about limited-time promotions or showcasing complementary products based on past purchases can effectively drive repeat business. These notifications keep your brand top-of-mind and encourage customers to return, fostering engagement and sales.

Boost Conversion Rates: High-Intent Customers Act Quickly

High-intent customers often find your store through targeted searches, referrals, or direct links. They’ve done their research and are ready to purchase. These are the visitors that are prepared and looking for a smooth, speedy experience which can significantly boost your conversion rates.  A study by Portent found that website conversion rates drop by an average of 4.42% with each additional second of load time. This highlights the urgency of how push notifications and your website’s optimization works hand-in-hand. Push notifications deliver information directly to the user, bypassing crowded inboxes and increasing visibility.

Encourage Urgency & Scarcity: “Only a Few Left” Alerts

Creating a sense of urgency and scarcity is a classic marketing tactic, and web push notifications amplify its effectiveness. “Only a few left” alerts capitalize on the fear of missing out (FOMO), driving immediate purchasing decisions. Studies by Wisernotify indicate that FOMO affects nearly 69% of millennials, making it a powerful motivator. Web push notifications deliver these urgency-inducing messages directly and instantly, ensuring they’re seen at the crucial moment.

For example, a notification stating “Only 3 units remaining!” can trigger a rapid response. The immediacy of these alerts bypasses the delays associated with email, making them ideal for time-sensitive promotions. Furthermore, by personalizing these alerts based on customer browsing history, you can target high-intent buyers who are already interested in the product. This combination of urgency and personalization significantly boosts conversion rates, turning potential browsers into immediate buyers.

Increase Engagement Without Email Fatigue: High Open Rates

Email fatigue is a significant challenge for online store owners. Web push notifications offer a refreshing alternative, boasting significantly higher engagement rates without contributing to email overload. Unlike emails, which often get lost or ignored, push notifications appear directly on a user’s device, ensuring immediate visibility.

This direct delivery leads to higher open rates and increased engagement. Furthermore, push notifications are opt-in, meaning users have explicitly expressed interest in receiving updates. This higher level of engagement translates to a more receptive audience. By delivering timely and relevant notifications, you can capture attention and drive action, bypassing the limitations of email marketing. This allows for effective communication, without contributing to the oversaturation of consumer email inboxes.

Personalized Shopping Experience: Recommend Relevant Products

Web push notifications enable merchants to deliver tailored product recommendations, significantly enhancing customer engagement and driving sales. A study by Epsilon shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Furthermore, reports from the same study say personalized recommendations can increase conversion rates by up to 15%.  By leveraging customer browsing history and purchase data, you can send highly relevant product suggestions directly to their devices.

Upselling & Cross-Selling Opportunities: Suggest Alternatives

Upselling and cross-selling are pivotal strategies for maximizing revenue, and web push notifications provide a direct channel to implement these tactics. In 2024, with increased consumer focus on value, suggesting relevant alternatives or complementary products is more crucial than ever. Studies from Wisernotify indicate that cross-selling and upselling can increase sales by an average of 30% and can boost a customer lifetime value (CLV) by 20%-40%.
Sharad Thaper, a Klaviyo Platinum Partner, said “Upsell and cross-sell on your tracking pages to drive more revenue from a major source of website traffic.” By strategically leveraging push notifications for upselling and cross-selling, businesses can capitalize on customer interest and drive significant revenue growth.

Effortless Setup & Automation

Back in Stock by AMP streamlines the process of setting up and managing push notifications, eliminating the need for complex technical knowledge. This allows merchants to focus on other critical aspects of their business. 

“Back In Stock is easy to use and set up. The support is absolutely top notch, fulfilling custom requests with incredible response times. Highly recommend!”- Skullcandy

The platform’s intuitive interface enables quick configuration of automated restock alerts, ensuring customers are promptly notified when desired products are back in stock. By automating these alerts, businesses can save valuable time and resources while ensuring they never miss an opportunity to recapture a potential sale. This ease of use and automation is crucial for maximizing efficiency and driving revenue growth.

Data-Driven Optimization: Measure Performance

Data-driven optimization transforms push notifications from guesswork to a precise science. Tracking key metrics like open rates, click-through rates (CTR), and conversion rates is essential for maximizing effectiveness. Businesses that embrace data-driven marketing are proven to be six times more likely to hit revenue targets. 

Analyzing this data allows you to pinpoint what resonates with your audience. A/B testing different notification messages—varying language, timing, and content—is crucial for fine-tuning your strategy. Real-time analytics dashboards provide the necessary insights, turning raw data into actionable strategies that drive tangible results.

Taking Your Shopify Store to the Next Level

Web push notifications are a game-changer for eCommerce businesses. They provide a direct line of communication with your customers, enabling you to recover lost sales, boost engagement, and drive conversions. 

By leveraging the power of instant notifications, you can create a more personalized and effective shopping experience. And when it comes to automating those crucial restock alerts, Back in Stock by AMP is the perfect solution. Its user-friendly interface and robust features ensure that you never miss an opportunity to recapture a potential sale. Don’t let stockouts derail your sales. Embrace the power of web push notifications and transform your Shopify store into a conversion powerhouse.