Welcome to the AMP Learning Center
Critical resources for Shopify entrepreneurs to build better businesses.
Attribution for maximized ad spend: How to optimize performance channels
Attribution is the process of identifying which marketing efforts are responsible for driving brand awareness and revenue. It helps merchants know how to drive sales by understanding which campaigns, platforms, or channels, are influencing a customer’s purchase decision.
How to use UTM tracking links to track ad campaigns on Google Analytics
Understanding and using UTM codes is essential for tracking, analyzing, and optimizing your marketing efforts. For running ads, sending emails, or sharing content on social media, UTMs give valuable insights into how users interact with your links.
How to Win this Black Friday and Cyber Monday.
Calculating gross profit is essential for understanding the efficiency of a business’s core operations. It helps determine how much profit is generated solely from the sale of products or services, without considering other expenses that are not directly tied to production.
What is Average Order Value and why is it important?
AOV or Average Order Value is a metric every merchant should understand because it sheds insight into customer behaviors and highlights opportunities for revenue growth.
Shopify Plus Checkout; Everything you need to know
Shopify Plus allows you to have more control over your checkout page. You can customize and create extra detailed fields, alter the information in the payment page and offer discounts, gifts, and free products to selected groups of customers.
Taking a closer look at Upsell by AMP alternatives
Upsell by AMP is a leading Shopify upsells app that boosts your average order value in minutes with impactful pre and post purchase upsells. Let's take a closer look at how it compares to other upsell apps on Shopify.
Everything you need to know about Shopify Upsells
The goal of upselling is to increase the overall transaction value and profitability. By encouraging customers to spend more, businesses can boost their revenue and potentially increase their profit margins.
Everything you need to know to start selling on Shopify
From getting started on the platform, to its main features, key benefits, ecosystem and much more, this guide is a comprehensive introduction to selling on Shopify.
Everything you need to know about Customer Lifetime Value
Understanding CLV can mean the difference between having a focused and effective growth strategy and firing in the dark, hoping to hit something. Find out how CLV can help you identity who your most valuable customers are.
Taking a closer look at Lifetimely alternatives
To help you compare the leading solutions on the market, we’ve broken down the main features and selling points to compare Lifetimely with each major reporting and analytics alternative.
Is Shopify Plus right for you? Everything you need to know
While Shopify caters to businesses of all sizes, Shopify Plus takes things up a notch by offering an enterprise-level solution specifically designed for high-growth and high-volume businesses.
Calculating profit for your online store? Here’s what you need to know.
Calculating gross profit is essential for understanding the efficiency of a business’s core operations. It helps determine how much profit is generated solely from the sale of products or services, without considering other expenses that are not directly tied to production.