Neeta Nelson

In 2023, online consumers spent $38 billion between Thanksgiving and Cyber Monday and this year looks to be even bigger. Black Friday and Cyber Monday (BFCM) represent one of the busiest times for ecommerce brands, with massive surges in sales, but also significant marketing costs.  As brands aim to maximize their return on investment (ROI)…

Meta has transformed digital marketing, giving advertisers the potential to reach a vast and diverse audience.The platform has more than 3 billion monthly active users, with over 200 million active users in the US alone and research suggests that Facebook often delivers the highest ROI among all social media networks.  However, as the platform has…

The recent partnership of Shopify and YouTube has been making waves in the eCommerce community, despite strong competition like TikTok. With its primary focus on shoppable videos and live streams, this alliance is about to revolutionize how Shopify users sell products. Shopify and YouTube’s partnership reveals new possibilities for eCommerce growth. In this guide, we…

If you have a Shopify store, installing a dedicated review app is one of the most effective ways to collect and manage testimonials. Customer reviews are a powerful form of social proof that can win over new customers. In fact, 95% of customers read product reviews before making a purchase. A common misconception of Shopify…

Email marketing remains one of the most effective ways to reach customers. The best email marketing apps can help cultivate leads, boost sales, drive repeat customers, and build brand loyalty. Email return on investment (ROI) is at an all-time high of 4,200% in 2024, and 60% of consumers have reported a purchase after receiving a…

Customer acquisition metrics is essential for business growth. However, focusing solely on gaining new customers while neglecting existing ones is a mistake.  The story of your successful online business doesn’t begin with one customer buying your products. It begins with multiple return customers browsing your store, increasing their cart value over time and sharing their…

There are 3 ways to boost revenue. You can reduce costs, raise prices, or increase sales. The first two options are finite—you can only reduce costs so far without sacrificing operations, and raising prices too much will drive away customers. Here are 4 key revenue optimization strategies to consider if you want your eCommerce business…

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. The right apps can streamline operations, boost sales, and make your customers happier – all crucial for a thriving eCommerce business. 9 Best Free Shopify Apps Discover 9 must-have…

For beauty brands looking for the perfect platform to set up a shop, Shopify stands out as the top contender. With features such as customizable templates, marketing tools and many more, Shopify caters to the unique needs of beauty and skincare stores. In this article, we’ll list the top 6 must-have apps that can take…

Personalization in eCommerce has exploded in recent years, helping online stores to create a unique and individualized shopping experience for their customers. Product personalization tools for Shopify have taken this to the next level, making it even easier for customers to modify products to their precise needs. This in turn leads to a happier customer…