Neeta Nelson

Shoppers often stumble upon the perfect product only to find out it’s currently out of stock. That is where the magic of back-in-stock notifications comes in! Automated back in stock notifications, keep customers engaged and informed, and can transform a disappointing situation into a positive interaction with your store. The consumer will be automatically alerted…

Customer engagement doesn’t stop at checkout- it spans the entire buying journey, from discovery to post-purchase and even when items are out of stock. A single channel approach falls short in today’s competitive landscape.  To build loyalty and maximize sales, brands must adopt a multi-channel messaging strategy that ensures seamless interactions across every touchpoint. Whether…

International Women’s Day 2025 is all about #AccelerateAction- driving real change and pushing for gender equality across industries. At AMP, we’re proud to support incredible female entrepreneurs who have built powerhouse brands using our tools like Lifetimely and Upsell by AMP. These founders are not just running businesses; they’re shaping industries, innovating products, and inspiring…

Running an online store on Shopify comes with its own set of challenges and one of the most frustrating challenges is stockouts. Statistics from global research company IHL Group show that over $1 trillion of revenue was lost during stockout situations in 2023 for businesses. This equates to lost sales, potentially unhappy customers and missing…

When you have an online retail store, capturing and retaining a customer’s attention is a never ending pursuit. If you already have a strong social media plan, and personalized email strategy, an effective and powerful tool you need to include into the mix is push notifications. Push notifications are short and clickable messages that pop-up…

Imagine you are walking into your favorite shop, only to find the item you needed is sold out. Frustrated, you walk out to find the item somewhere else. This scenario plays out countless times on eCommerce platforms, resulting in significant losses of potential revenue. But what if you could turn those missed opportunities into sales?…

All Shopify merchants know that once a product is popular or trending, demand will surge and then (as quickly as it appeared) it’s gone. And so will all your stock. You will be left with items out-of-stock, and potential sales slipping through your fingers. But what if those out-of-stock items weren’t lost causes? What if…

Reaching your customers effectively is a very important element to the success of your online store. By choosing the right communication channels, and understanding how to leverage them strategically, you can significantly improve your sales and customer outreach. Two important communication methods for Shopify eCommerce stores are email marketing and push notifications.  In this article,…

A customer has finally found the perfect pair of shoes to compliment a new outfit from your online store. However, when they click ‘add to cart’, it says that their shoe size is out of stock. This leads to the customer feeling disappointed, frustrated with your store, and angry that they have to search all…

The final quarter of the year is a goldmine for eCommerce brands, with a surge in new customers driven by holiday shopping. But what happens next? If you’re like many merchants, you may struggle to turn those one-time buyers into repeat customers. As CMO for Portland Leather Goods, MacCoy Merkley says in his recent post;…