Neeta Nelson

A customer has finally found the perfect pair of shoes to compliment a new outfit from your online store. However, when they click ‘add to cart’, it says that their shoe size is out of stock. This leads to the customer feeling disappointed, frustrated with your store, and angry that they have to search all…

The final quarter of the year is a goldmine for eCommerce brands, with a surge in new customers driven by holiday shopping. But what happens next? If you’re like many merchants, you may struggle to turn those one-time buyers into repeat customers. As CMO for Portland Leather Goods, MacCoy Merkley says in his recent post;…

We’ve all been there. You finally find that perfect item online, the one product you’ve been searching for, only to discover it’s out of stock. It’s frustrating, right? For Shopify store owners, this scenario means more than just unhappy customers; it’s lost revenue and potential damage to brand loyalty. It’s a lose-lose situation. But what…

Whether you’re just starting out with your Shopify store or looking to scale your online business, connecting with like-minded merchants, experts, and entrepreneurs can be invaluable. The right community offers support, valuable insights, and inspiration.  If you’re wondering where to find these Shopify communities, you’re in luck! We’ve curated a list of the top Shopify…

With consumer behavior shifting and technology advancing rapidly in 2025, Shopify merchants must ensure their tech stack is optimized for success. A streamlined and scalable tech stack is a necessity to keep up with the competition, drive conversions and create a seamless customer experience. As Partner at BRĒZ and Co-founder of Structured, Nick Shackelford puts…

In 2023, online consumers spent $38 billion between Thanksgiving and Cyber Monday and this year looks to be even bigger. Black Friday and Cyber Monday (BFCM) represent one of the busiest times for ecommerce brands, with massive surges in sales, but also significant marketing costs.  As brands aim to maximize their return on investment (ROI)…

Meta has transformed digital marketing, giving advertisers the potential to reach a vast and diverse audience.The platform has more than 3 billion monthly active users, with over 200 million active users in the US alone and research suggests that Facebook often delivers the highest ROI among all social media networks.  However, as the platform has…

The recent partnership of Shopify and YouTube has been making waves in the eCommerce community, despite strong competition like TikTok. With its primary focus on shoppable videos and live streams, this alliance is about to revolutionize how Shopify users sell products. Shopify and YouTube’s partnership reveals new possibilities for eCommerce growth. In this guide, we…

If you have a Shopify store, installing a dedicated review app is one of the most effective ways to collect and manage testimonials. Customer reviews are a powerful form of social proof that can win over new customers. In fact, 95% of customers read product reviews before making a purchase. A common misconception of Shopify…

Email marketing remains one of the most effective ways to reach customers. The best email marketing apps can help cultivate leads, boost sales, drive repeat customers, and build brand loyalty. Email return on investment (ROI) is at an all-time high of 4,200% in 2024, and 60% of consumers have reported a purchase after receiving a…