Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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Top 8 Best Product Personalizer Apps for Shopify in 2024.

By Neeta Nelson | June 19, 2024

Personalization in eCommerce has exploded in recent years, helping online stores to create a unique and individualized shopping experience for their customers. Product personalization tools for Shopify have taken this to the next level, making it even easier for customers to modify products to their precise needs. This in turn leads to a happier customer…

12 Best Shopify Apps for Clothing & Fashion Stores.

By Neeta Nelson | June 12, 2024

Shopify has quickly become the go-to eCommerce platform for fashion brands – big and small. Its powerful features, perceptive interface, customization options, and scaling make it a popular choice for building a successful store. Shopify has over a million merchants on its platform and around 25% of these stores fall within the fashion industry. With…

6 Best SEO Apps for Shopify in 2024 to Boost Rankings.

By Neeta Nelson | June 5, 2024

Search Engine Optimization (SEO) is a very important component of a successful Shopify store. Achieving high rankings in a search result is the key to attracting traffic and growing sales. According to statistics, Google processes over 8.5 billion searches every day, and you have to try to be at the top of the list and…

Post-Purchase Strategies: Proven Tactics to Boost Customer Retention.

By Neeta Nelson | May 23, 2024

Growing a loyal customer database is a feat every business owner aspires to. Loyal customers are the heart of any successful business because they spend more, return frequently, and spread the word to their family and friends. Additionally, the post-purchase phase provides the ideal opportunity to establish a connection between your store and the customer.…

5 Memorial Day eCommerce Strategies For Your Shopify Store.

By Neeta Nelson | May 16, 2024

Memorial Day marks the beginning of summer, family gatherings, parades, and barbeques.  For many Americans, this is also a great time for shopping. Unlike other holidays though,  Memorial Day sales have a unique twist – customers are prioritizing finding the perfect outfit for their events rather than scoring a mere discount.  In 2023, 92% of…

Shopify A/B Testing: A Step-by-Step Guide & Best Practices.

By Neeta Nelson | May 14, 2024

Optimizing your Shopify store for maximum amount of conversions is an ongoing process that requires a thorough understanding of your customers. A/B testing can help you unlock the full potential of your store and achieve this goal. In this step-by-step guide, we will provide you with the knowledge and A/B testing process for your Shopify…

Cut your Shopify Tech Stack Cost in Just 3 Steps!

By Neeta Nelson | May 9, 2024

While it is possible to totally customize your Shopify store front and back-ends, as of 2024, 87% of Shopify merchants use apps from the Shopify app store to some degree. The average merchant spends $120 per month on apps but these costs can quickly and dramatically increase as the brand grows. So is it inevitable…

Increase Sales This Mother’s Day for Your Shopify Store: 8 Top Tips and Apps to use!

By Neeta Nelson | May 7, 2024

Mother’s Day is a prime opportunity for Shopify stores to capture the hearts of gift-givers and increase your Shopify store sales. With thoughtful planning, strategic marketing and promotions, you can make this Mother’s Day sale your most successful yet. Whether you sell jewellery, beauty products, home goods or personalized items, there is a way to…

CAC vs CPA: Understanding the Key Differences and Benefits.

By Neeta Nelson | May 3, 2024

Understanding their definitions, differences, and benefits of CAC and CPA can help businesses make informed decisions.

Understanding the Difference: Lifetime Value (LTV) and Customer Lifetime Value (CLV).

By Neeta Nelson | May 2, 2024

Two very confusing abbreviations seem to get lost in translation because they seem so similar – Lifetime Value (LTV) and Customer Lifetime Value (CLV). LTV and CLV are two different ways to understand the financial health of your customers and your online store. Understanding how to use these two metrics will help you make strategic…