Neeta Nelson

International Women’s Day 2025 is all about #AccelerateAction- driving real change and pushing for gender equality across industries. At AMP, we’re proud to support incredible female entrepreneurs who have built powerhouse brands using our tools like Lifetimely and Upsell by AMP. These founders are not just running businesses; they’re shaping industries, innovating products, and inspiring…

When you have an online retail store, capturing and retaining a customer’s attention is a never ending pursuit. If you already have a strong social media plan, and personalized email strategy, an effective and powerful tool you need to include into the mix is push notifications. Push notifications are short and clickable messages that pop-up…

Imagine you are walking into your favorite shop, only to find the item you needed is sold out. Frustrated, you walk out to find the item somewhere else. This scenario plays out countless times on eCommerce platforms, resulting in significant losses of potential revenue. But what if you could turn those missed opportunities into sales?…

All Shopify merchants know that once a product is popular or trending, demand will surge and then (as quickly as it appeared) it’s gone. And so will all your stock. You will be left with items out-of-stock, and potential sales slipping through your fingers. But what if those out-of-stock items weren’t lost causes? What if…

Reaching your customers effectively is a very important element to the success of your online store. By choosing the right communication channels, and understanding how to leverage them strategically, you can significantly improve your sales and customer outreach. Two important communication methods for Shopify eCommerce stores are email marketing and push notifications.  In this article,…

A customer has finally found the perfect pair of shoes to compliment a new outfit from your online store. However, when they click ‘add to cart’, it says that their shoe size is out of stock. This leads to the customer feeling disappointed, frustrated with your store, and angry that they have to search all…

The final quarter of the year is a goldmine for eCommerce brands, with a surge in new customers driven by holiday shopping. But what happens next? If you’re like many merchants, you may struggle to turn those one-time buyers into repeat customers. As CMO for Portland Leather Goods, MacCoy Merkley says in his recent post;…

We’ve all been there. You finally find that perfect item online, the one product you’ve been searching for, only to discover it’s out of stock. It’s frustrating, right? For Shopify store owners, this scenario means more than just unhappy customers; it’s lost revenue and potential damage to brand loyalty. It’s a lose-lose situation. But what…

Whether you’re just starting out with your Shopify store or looking to scale your online business, connecting with like-minded merchants, experts, and entrepreneurs can be invaluable. The right community offers support, valuable insights, and inspiration.  If you’re wondering where to find these Shopify communities, you’re in luck! We’ve curated a list of the top Shopify…

With consumer behavior shifting and technology advancing rapidly in 2025, Shopify merchants must ensure their tech stack is optimized for success. A streamlined and scalable tech stack is a necessity to keep up with the competition, drive conversions and create a seamless customer experience. As Partner at BRĒZ and Co-founder of Structured, Nick Shackelford puts…