Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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CAC vs CPA: Understanding the Key Differences and Benefits.

By Neeta Nelson | May 3, 2024

Understanding their definitions, differences, and benefits of CAC and CPA can help businesses make informed decisions.

Understanding the Difference: Lifetime Value (LTV) and Customer Lifetime Value (CLV).

By Neeta Nelson | May 2, 2024

Two very confusing abbreviations seem to get lost in translation because they seem so similar – Lifetime Value (LTV) and Customer Lifetime Value (CLV). LTV and CLV are two different ways to understand the financial health of your customers and your online store. Understanding how to use these two metrics will help you make strategic…

Checklist: How to Build a Shopify Checkout Flow That Converts

By Neeta Nelson | April 25, 2024

Your online store has been carefully crafted. Your store is an experience for visitors to view your products and lead them to a completed purchase. But, just like a supermarket with a slow checkout lane, an imperfect checkout flow can stop even the most eager shopper. In this article, we provide a checklist that will…

Leverage the Power of Shopify Plus Checkout Customization.

By Neeta Nelson | April 16, 2024

While a well-designed Shopify store and product offerings are vital to your business, checkout experiences are often overlooked. Many Shopify users might not be aware of the extensive customization options available. By elevating your store with Shopify Plus Checkout Customization, you can transform a mundane step into a strategic opportunity. In this article, we will…

How to Upsell on Shopify – 8 Proven Tips

By Neeta Nelson | April 12, 2024

Do you ever feel like your Shopify store isn’t meeting the income you planned? You have engaged customers that are ready to buy with the potential to spend more, but there’s a slightly stagnant average order value (AOV)? Well, in this article we’ll transform your Shopify store to a force of powerful suggestion through upselling.…

What are Pre Purchase Upsells on Shopify?

By Neeta Nelson | April 8, 2024

Are you looking for a new way to increase you average order value? Pre purchase upsells on Shopify are a secret weapon that you can use to boost sales and leave competition in the dust. As online shopping continues to grow worldwide, with projections of 22.6% of total retail sales being conducted online by 2027,…

How to Add One-Click Upsells to Shopify?

By Neeta Nelson | April 2, 2024

As a Shopify merchant, you have been dedicated to growing your online business. You have learnt how to build your website, optimize it, perfect a product listing and design it all according to customer demographic. But finding new ways to increase your average order value and drive higher sales without increasing the cost of acquisition…

Shopify Plus vs Shopify Advanced: Which is right for your store?

By Neeta Nelson | March 29, 2024

What is Shopify Plus? Shopify Plus is a platform built by Shopify with features and functionality that are typically required to run larger, more complex businesses. It is suitable for companies that are already well established or that are looking to scale up quickly and create an impressionable brand image with speed. Shopify Plus is…

How much does Shopify Plus cost?

By Neeta Nelson | March 22, 2024

Shopify Plus is more robust than Shopify with a focus on custom everything- so what does using the platform look like?

eCommerce Benchmarks- A free report to take the guesswork out of growth.

By Neeta Nelson | March 20, 2024

Looking at your data in isolation can make decision making challenging especially when you don’t have any relevant industry data to compare it against. If your 90 day repurchase rate is 25% is that good? What should your margins look like if you sell clothing online?  AMP’s new benchmark report takes the guesswork out of…