Neeta Nelson

For beauty brands looking for the perfect platform to set up a shop, Shopify stands out as the top contender. With features such as customizable templates, marketing tools and many more, Shopify caters to the unique needs of beauty and skincare stores. In this article, we’ll list the top 6 must-have apps that can take…

Personalization in eCommerce has exploded in recent years, helping online stores to create a unique and individualized shopping experience for their customers. Product personalization tools for Shopify have taken this to the next level, making it even easier for customers to modify products to their precise needs. This in turn leads to a happier customer…

Shopify has quickly become the go-to eCommerce platform for fashion brands – big and small. After all, it is one of the best places to find apps for clothing and fashion stores. Shopify’s powerful features, perceptive interface, customization options, and scaling make it a popular choice for building a successful store. Additionally, Shopify has over…

Search Engine Optimization (SEO) is a very important component of a successful eCommerce site, and so is finding the right apps for your Shopify store. To achieve high rankings in a search result is the key to attracting traffic and growing sales. As a result, Google processes over 8.5 billion searches every day, and you…

Growing a loyal customer database is a feat every business owner aspires to. Loyal customers are the heart of any successful business because they spend more, return frequently, and spread the word to their family and friends. Additionally, the post-purchase phase provides the ideal opportunity to establish a connection between your store and the customer.…

Net profit, also known as the bottom line, is a key financial metric that provides insights into the financial performance of a business. By understanding net profit, businesses can make informed decisions and take actions to improve profitability. In this comprehensive guide, we will explore the definition of net profit, its importance in business and…

Memorial Day marks the beginning of summer, family gatherings, parades, and barbeques.  For many Americans, this is also a great time for shopping. Unlike other holidays, Memorial Day sales have a unique twist: customers are prioritizing finding the perfect outfit for their events rather than scoring a discount.  In 2023, 92% of celebrators planned on making…

Optimizing your Shopify store for maximum amount of conversions is an ongoing process that requires a thorough understanding of your customers. A/B testing can help you unlock the full potential of your store and achieve this goal. In this step-by-step guide, we will provide you with the knowledge and A/B testing process for your Shopify…

While Shopify offers a fully customizable storefront and backend, 87% of Shopify merchants in 2024 use apps from the Shopify store. The average monthly spend is $120, but costs can skyrocket as the brand grows. Does this mean that the higher the revenue received leads to a higher app expense? Surprisingly, no! Here we will…

Mother’s Day is a prime opportunity for Shopify stores to capture the hearts of gift-givers and increase your Shopify store sales. With thoughtful planning, strategic marketing and promotions, you can make this Mother’s Day sale your most successful yet. Whether you sell jewellery, beauty products, home goods or personalized items, there is a way to…