Neeta Nelson

Growing a loyal customer database is a feat every business owner aspires to. Loyal customers are the heart of any successful business because they spend more, return frequently, and spread the word to their family and friends. Additionally, the post-purchase phase provides the ideal opportunity to establish a connection between your store and the customer.…

Net profit, also known as the bottom line, is a key financial metric that provides insights into the financial performance of a business. By understanding net profit, businesses can make informed decisions and take actions to improve profitability. In this comprehensive guide, we will explore the definition of net profit, its importance in business and…

Memorial Day marks the beginning of summer, family gatherings, parades, and barbeques.  For many Americans, this is also a great time for shopping. Unlike other holidays, Memorial Day sales have a unique twist: customers are prioritizing finding the perfect outfit for their events rather than scoring a discount.  In 2023, 92% of celebrators planned on making…

Optimizing your Shopify store for maximum amount of conversions is an ongoing process that requires a thorough understanding of your customers. A/B testing can help you unlock the full potential of your store and achieve this goal. In this step-by-step guide, we will provide you with the knowledge and A/B testing process for your Shopify…

While Shopify offers a fully customizable storefront and backend, 87% of Shopify merchants in 2024 use apps from the Shopify store. The average monthly spend is $120, but costs can skyrocket as the brand grows. Does this mean that the higher the revenue received leads to a higher app expense? Surprisingly, no! Here we will…

Mother’s Day is a prime opportunity for Shopify stores to capture the hearts of gift-givers and increase your Shopify store sales. With thoughtful planning, strategic marketing and promotions, you can make this Mother’s Day sale your most successful yet. Whether you sell jewellery, beauty products, home goods or personalized items, there is a way to…

Understanding their definitions, differences, and benefits of CAC and CPA can help businesses make informed decisions.

Two very confusing abbreviations seem to get lost in translation because they seem so similar – Lifetime Value (LTV) and Customer Lifetime Value (CLV). LTV and CLV are two different ways to understand the financial health of your customers and your online store. Understanding how to use these two metrics will help you make strategic…

Your online store has been carefully crafted. Your store is an experience for visitors to view your products and lead them to a completed purchase. But, just like a supermarket with a slow checkout lane, an imperfect checkout flow can stop even the most eager shopper. In this article, we provide a checklist that will…

While a well-designed Shopify store and product offerings are vital to your business, checkout experiences are often overlooked. Many Shopify users might not be aware of the extensive customization options available. By elevating your store with Shopify Plus Checkout Customization, you can transform a mundane step into a strategic opportunity. In this article, we will…