Neeta Nelson

Customer acquisition metrics is essential for business growth. However, focusing solely on gaining new customers while neglecting existing ones is a mistake.  The story of your successful online business doesn’t begin with one customer buying your products. It begins with multiple return customers browsing your store, increasing their cart value over time and sharing their…

There are 3 ways to boost revenue. You can reduce costs, raise prices, or increase sales. The first two options are finite—you can only reduce costs so far without sacrificing operations, and raising prices too much will drive away customers. Here are 4 key revenue optimization strategies to consider if you want your eCommerce business…

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. The right apps can streamline operations, boost sales, and make your customers happier – all crucial for a thriving eCommerce business. 9 Best Free Shopify Apps Discover 9 must-have…

For beauty brands looking for the perfect platform to set up a shop, Shopify stands out as the top contender. With features such as customizable templates, marketing tools and many more, Shopify caters to the unique needs of beauty and skincare stores. In this article, we’ll list the top 6 must-have apps that can take…

Personalization in eCommerce has exploded in recent years, helping online stores to create a unique and individualized shopping experience for their customers. Product personalization tools for Shopify have taken this to the next level, making it even easier for customers to modify products to their precise needs. This in turn leads to a happier customer…

Shopify has quickly become the go-to eCommerce platform for fashion brands – big and small. After all, it is one of the best places to find apps for clothing and fashion stores. Shopify’s powerful features, perceptive interface, customization options, and scaling make it a popular choice for building a successful store. Additionally, Shopify has over…

Search Engine Optimization (SEO) is a very important component of a successful eCommerce site, and so is finding the right apps for your Shopify store. To achieve high rankings in a search result is the key to attracting traffic and growing sales. As a result, Google processes over 8.5 billion searches every day, and you…

Growing a loyal customer database is a feat every business owner aspires to. Loyal customers are the heart of any successful business because they spend more, return frequently, and spread the word to their family and friends. Additionally, the post-purchase phase provides the ideal opportunity to establish a connection between your store and the customer.…

Net profit, also known as the bottom line, is a key financial metric that provides insights into the financial performance of a business. By understanding net profit, businesses can make informed decisions and take actions to improve profitability. In this comprehensive guide, we will explore the definition of net profit, its importance in business and…

Memorial Day marks the beginning of summer, family gatherings, parades, and barbeques.  For many Americans, this is also a great time for shopping. Unlike other holidays, Memorial Day sales have a unique twist: customers are prioritizing finding the perfect outfit for their events rather than scoring a discount.  In 2023, 92% of celebrators planned on making…