Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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Shopify A/B Testing: A Step-by-Step Guide & Best Practices.

By Neeta Nelson | May 14, 2024

Optimizing your Shopify store for maximum amount of conversions is an ongoing process that requires a thorough understanding of your customers. A/B testing can help you unlock the full potential of your store and achieve this goal. In this step-by-step guide, we will provide you with the knowledge and A/B testing process for your Shopify…

Cut your Shopify Tech Stack Cost in Just 3 Steps!

By Neeta Nelson | May 9, 2024

While Shopify offers a fully customizable storefront and backend, 87% of Shopify merchants in 2024 use apps from the Shopify store. The average monthly spend is $120, but costs can skyrocket as the brand grows. Does this mean that the higher the revenue received leads to a higher app expense? Surprisingly, no! Here we will…

Increase Sales This Mother’s Day for Your Shopify Store: 8 Top Tips and Apps to use!

By Neeta Nelson | May 7, 2024

Mother’s Day is a prime opportunity for Shopify stores to capture the hearts of gift-givers and increase your Shopify store sales. With thoughtful planning, strategic marketing and promotions, you can make this Mother’s Day sale your most successful yet. Whether you sell jewellery, beauty products, home goods or personalized items, there is a way to…

CAC vs CPA: Understanding the Key Differences and Benefits.

By Neeta Nelson | May 3, 2024

Understanding their definitions, differences, and benefits of CAC and CPA can help businesses make informed decisions.

Understanding the Difference: Lifetime Value (LTV) and Customer Lifetime Value (CLV).

By Neeta Nelson | May 2, 2024

Two very confusing abbreviations seem to get lost in translation because they seem so similar – Lifetime Value (LTV) and Customer Lifetime Value (CLV). LTV and CLV are two different ways to understand the financial health of your customers and your online store. Understanding how to use these two metrics will help you make strategic…

Checklist: How to Build a Shopify Checkout Flow That Converts.

By Neeta Nelson | April 25, 2024

Your online store has been carefully crafted. Your store is an experience for visitors to view your products and lead them to a completed purchase. But, just like a supermarket with a slow checkout lane, an imperfect checkout flow can stop even the most eager shopper. In this article, we provide a checklist that will…

Leverage the Power of Shopify Plus Checkout Customization.

By Neeta Nelson | April 16, 2024

While a well-designed Shopify store and product offerings are vital to your business, checkout experiences are often overlooked. Many Shopify users might not be aware of the extensive customization options available. By elevating your store with Shopify Plus Checkout Customization, you can transform a mundane step into a strategic opportunity. In this article, we will…

How to Upsell on Shopify – 8 Proven Tips

By Neeta Nelson | April 12, 2024

Do you ever feel like your Shopify store isn’t meeting the income you planned? You have engaged customers that are ready to buy with the potential to spend more, but there’s a slightly stagnant average order value (AOV)? Well, in this article we’ll transform your Shopify store to a force of powerful suggestion through upselling.…

What are Pre Purchase Upsells on Shopify?

By Neeta Nelson | April 8, 2024

Are you looking for a new way to increase you average order value? Pre purchase upsells on Shopify are a secret weapon that you can use to boost sales and leave competition in the dust. As online shopping continues to grow worldwide, with projections of 22.6% of total retail sales being conducted online by 2027,…

How to Add One-Click Upsells to Shopify?

By Neeta Nelson | April 2, 2024

As a Shopify merchant, you have been dedicated to growing your online business. You have learnt how to build your website, optimize it, perfect a product listing and design it all according to customer demographic. But finding new ways to increase your average order value and drive higher sales without increasing the cost of acquisition…