Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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The Importance of Customer Lifetime Value Metrics.

By Neeta Nelson | February 22, 2024

This article explore the significance of customer lifetime value metrics, explain how to calculate them accurately, discuss implementation challenges, and highlight future trends that will shape their role in business analytics.

How to Maximize eCommerce LTV.

By Neeta Nelson | February 22, 2024

In this article, we will delve into ecommerce LTV and explore strategies, measurement techniques, challenges, and future trends.

That’s Hot: Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.

By Neeta Nelson | February 21, 2024

Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.

Effective eCommerce Fraud Prevention & Detection Strategies.

By Neeta Nelson | February 20, 2024

This article will delve into the various aspects of eCommerce fraud prevention and how can help businesses combat this growing problem.

Developing Your CPG eCommerce Strategy.

By Neeta Nelson | February 20, 2024

Developing a successful CPG ecommerce strategy is essential for reaching your target audience, driving sales, and staying competitive in the market.

BOPIS Retail: A Convenient Solution for Modern Shoppers.

By Neeta Nelson | February 19, 2024

The rise of “buy online, pick up in-store” (BOPIS) retail has emerged as a game-changer, offering a seamless shopping experience that combines the best of both online convenience and in-store immediacy.

What Is Reverse Logistics?

By Neeta Nelson | February 19, 2024

Reverse logistics, sometimes referred to as aftermarket logistics, plays a crucial role in optimizing resource utilization, reducing waste, and enhancing customer satisfaction.

How to Create Buyer Personas for eCommerce.

By Neeta Nelson | February 16, 2024

We will walk you through the process of creating accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.

What are Shopify Sections?

By Neeta Nelson | February 16, 2024

In this comprehensive guide, we will explore what Shopify sections are and how they can benefit your online store.

Buy Now Pay Later: Everything You Need to Know.

By Neeta Nelson | February 16, 2024

Let’s explore the concept of buy now pay later, its advantages and potential risks, how it works, tips for choosing the right service, and how to use it responsibly.