Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
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The Importance of Customer Lifetime Value Metrics.
This article explore the significance of customer lifetime value metrics, explain how to calculate them accurately, discuss implementation challenges, and highlight future trends that will shape their role in business analytics.
How to Maximize eCommerce LTV.
In this article, we will delve into ecommerce LTV and explore strategies, measurement techniques, challenges, and future trends.
That’s Hot: Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.
Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.
Effective eCommerce Fraud Prevention & Detection Strategies.
This article will delve into the various aspects of eCommerce fraud prevention and how can help businesses combat this growing problem.
Developing Your CPG eCommerce Strategy.
Developing a successful CPG ecommerce strategy is essential for reaching your target audience, driving sales, and staying competitive in the market.
BOPIS Retail: A Convenient Solution for Modern Shoppers.
The rise of “buy online, pick up in-store” (BOPIS) retail has emerged as a game-changer, offering a seamless shopping experience that combines the best of both online convenience and in-store immediacy.
What Is Reverse Logistics?
Reverse logistics, sometimes referred to as aftermarket logistics, plays a crucial role in optimizing resource utilization, reducing waste, and enhancing customer satisfaction.
How to Create Buyer Personas for eCommerce.
We will walk you through the process of creating accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.
What are Shopify Sections?
In this comprehensive guide, we will explore what Shopify sections are and how they can benefit your online store.
Buy Now Pay Later: Everything You Need to Know.
Let’s explore the concept of buy now pay later, its advantages and potential risks, how it works, tips for choosing the right service, and how to use it responsibly.