Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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Shopify Plus vs Shopify Advanced: Which is right for your store?

By Neeta Nelson | March 29, 2024

What is Shopify Plus? Shopify Plus is a platform built by Shopify with features and functionality that are typically required to run larger, more complex businesses. It is suitable for companies that are already well established or that are looking to scale up quickly and create an impressionable brand image with speed. Shopify Plus is…

How much does Shopify Plus cost?

By Neeta Nelson | March 22, 2024

Shopify Plus is more robust than Shopify with a focus on custom everything- so what does using the platform look like?

eCommerce Benchmarks- A free report to take the guesswork out of growth.

By Neeta Nelson | March 20, 2024

Looking at your data in isolation can make decision making challenging especially when you don’t have any relevant industry data to compare it against. If your 90 day repurchase rate is 25% is that good? What should your margins look like if you sell clothing online?  AMP’s new benchmark report takes the guesswork out of…

What is Shopify Plus: Does your business need it?

By Neeta Nelson | March 18, 2024

A deep dive into what is Shopify Plus, who is it for, what are the key benefits and what are the fees and associated costs.

Switching to Shopify Plus? Why, When and How to do it.

By Neeta Nelson | March 14, 2024

Dive into the advantages of Shopify Plus and key factors to consider when deciding if switching is the right decision for your business. 

The Importance of Customer Lifetime Value Metrics.

By Neeta Nelson | February 22, 2024

This article explore the significance of customer lifetime value metrics, explain how to calculate them accurately, discuss implementation challenges, and highlight future trends that will shape their role in business analytics.

How to Maximize eCommerce LTV.

By Neeta Nelson | February 22, 2024

In this article, we will delve into ecommerce LTV and explore strategies, measurement techniques, challenges, and future trends.

That’s Hot: Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.

By Neeta Nelson | February 21, 2024

Nicolas Moulin gives us the scoop on how Fashion brands can keep emails fresh and effective.

Effective eCommerce Fraud Prevention & Detection Strategies.

By Neeta Nelson | February 20, 2024

This article will delve into the various aspects of eCommerce fraud prevention and how can help businesses combat this growing problem.

Developing Your CPG eCommerce Strategy.

By Neeta Nelson | February 20, 2024

Developing a successful CPG ecommerce strategy is essential for reaching your target audience, driving sales, and staying competitive in the market.