Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

Developing Your CPG eCommerce Strategy.

By Neeta Nelson | February 20, 2024

Developing a successful CPG ecommerce strategy is essential for reaching your target audience, driving sales, and staying competitive in the market.

BOPIS Retail: A Convenient Solution for Modern Shoppers.

By Neeta Nelson | February 19, 2024

The rise of “buy online, pick up in-store” (BOPIS) retail has emerged as a game-changer, offering a seamless shopping experience that combines the best of both online convenience and in-store immediacy.

What Is Reverse Logistics?

By Neeta Nelson | February 19, 2024

Reverse logistics, sometimes referred to as aftermarket logistics, plays a crucial role in optimizing resource utilization, reducing waste, and enhancing customer satisfaction.

How to Create Buyer Personas for eCommerce.

By Neeta Nelson | February 16, 2024

We will walk you through the process of creating accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.

What are Shopify Sections?

By Neeta Nelson | February 16, 2024

In this comprehensive guide, we will explore what Shopify sections are and how they can benefit your online store.

Buy Now Pay Later: Everything You Need to Know.

By Neeta Nelson | February 16, 2024

Let’s explore the concept of buy now pay later, its advantages and potential risks, how it works, tips for choosing the right service, and how to use it responsibly.

What Is Merchandise Planning?

By Neeta Nelson | February 15, 2024

Understand merchandise planning, its importance, key elements, different types, the role of technology, as well as challenges and how to overcome them.

How to Boost Your Revenue with Multichannel Selling.

By Neeta Nelson | February 14, 2024

Multichannel selling entails offering customers multiple touchpoints to engage with your business and purchase from you.

Adding Google Analytics to your Shopify Store.

By Neeta Nelson | February 14, 2024

We will walk you through the process of adding Google Analytics for your Shopify store, allowing you to track and analyze important data to improve your business strategies.

Direct-to-Consumer Marketing: Unleash Success in the Modern Market.

By Neeta Nelson | February 13, 2024

Understanding the evolution and key components of Direct-to-Consumer marketing is essential for any brand looking to thrive in today’s competitive landscape.