May 7, 2024

Increase Sales This Mother’s Day for Your Shopify Store: 8 Top Tips and Apps to use!

Mother’s Day is a prime opportunity for Shopify stores to capture the hearts of gift-givers and increase your Shopify store sales. With thoughtful planning, strategic marketing and promotions, you can make this Mother’s Day sale your most successful yet. Whether you sell jewellery, beauty products, home goods or personalized items, there is a way to make your store a top destination for thoughtful shoppers. 

Let’s dive into actionable tips and powerful Shopify apps to help you achieve your best Mother’s Day sales season!

Mother’s Day Statistics

Mother’s Day is a great opportunity to make sales, and according to statistics, consumers spent $35.7 billion on this special day in 2023. This year’s projected spend is to be the second highest at $33.5 billion, this is an average of $254.04 on Mother’s Day gifts and celebrations, and the biggest spenders between the age of 35 and 44. As suspected, the most popular gifts were found to be flowers, greeting cards and special outings. 

When shopping for a gift for Mother’s Day, respondents to a survey said that finding a unique gift and a gift experience was the most important shopping consideration. So, let’s explore the ways we can provide a great Mother’s Day shopping experience.

8 Tips and Apps for Mother’s Day Sales

1. Start Planning Early

Don’t wait until the last minute! Build anticipation by starting your Mother’s Day sales in advance. This will give your customers ample time to discover your offers, browse your extensive selection, and make well-considered purchases on your Shopify store.

2. Create a Compelling Mother’s Day Theme

Give your Shopify store a special Mother’s Day makeover. Incorporate festive colors, heartwarming imagery, and gift-focused product displays to inspire shoppers and evoke the spirit of celebrating mothers. Craft an eye-catching headline and strong calls-to-action to encourage customer engagement and purchases, to increase your Shopify store sales. 

  • App Recommendation: PageFly Landing Page Builder
    Design beautiful, dedicated Mother’s Day landing pages with customizable templates, elements, user friendly and SEO-optimized to help you rank even higher.

3. Upselling

Once a customer lands on your page, you can encourage them to buy more or bundled products through upselling on product, cart and thank you pages. Special Mother’s Day Sale bundles, alternative products that are gift wrapped, or curated gifts tailored to different interests and budgets can also increase your Shopify store sales. At the end of the purchase, continue to upsell with an add-on Mother’s Day card to complete the gift.

  • App Recommendation: Upsell by AMP
    Create irresistible upsell placements everywhere – Pre, Post -Purchase and Thank you and Checkout pages! This app makes the upselling process smooth with one-click upsells, meaning shoppers do not need to re-enter payment or shipping details and save on shipping and packaging costs. Upsell by AMP is also fully customizable, and features upsell analytics so you can see what’s performing and optimize your purchasing journey.

4. Craft Captivating Email Campaigns

Email marketing is your direct line to your customers, which can increase your Shopify store sales. Send out timely, engaging, and personalized emails leading up to Mother’s Day sales. For current customers, you can choose their re-purchase items and study their customer journey to fully customize their email with products they would be interested in. Include custom-made gift recommendations, promotional discounts, and last-minute gift ideas. In addition, you can offer free shipping over a certain amount for last-minute shoppers.

  • App Recommendation: Klaviyo
    A marketing automation platform that connects seamlessly to your Shopify store to build automated email sequences and texts with over 300 integrations, empowering your digital relationships with your customers.

5. Leverage Social Media with Contests and Giveaways

Tap into the power of social media. Host themed contests or giveaways that encourage people to share heartwarming stories, tag their mothers, and promote your brand to increase your Shopify store sales. In addition, share an emotional connection between your audience and your store’s narrative by sharing heartfelt testimonials, nostalgic imagery or anecdotes to humanize your brand and create a memorable shopping experience.

  • App Recommendation: Social Boost Giveaways Contest
    Boost customer engagement and grow email lists through features like giveaways, contests, and referral programs. It’s praised for its user-friendly interface, seamless performance, and integration with various marketing platforms. 
  • App Recommendation: Minda Video
    Helps brands to create social proof automated videos that are posted and boosted on social media. Get unlimited AI social video ads and creatives for your products & collections.

6. Run Targeted Ads

Invest in targeted advertising on platforms like Facebook and Instagram to reach new audiences interested in Mother’s Day sales. Focus your ad campaigns on demographics and interests relevant to your products.

  • App Recommendation: AdRoll Marketing & Advertising
    Using retargeting ads, this app finds those shoppers and brings them back to purchase again and again. AdRoll also retargets your future customers on their favorite websites, mobile apps, social media platforms and in their inboxes.
  • App Recommendation: Lifetimely by AMP
    An analytics and reporting app that has precise analysis tools to track profits and losses as well as marketing analytics. See how your ads are performing and determine how much you should be spending based on your current CAC and LTV. This tool equips you with insights and reports for critical business decisions for you to grow your store. 

7. Offer Gift Cards

Gift cards are a surefire win, especially for those difficult-to-shop-for mothers. If the customer doesn’t have a specific gift in mind, gift cards are a safe option. Promote them as a convenient, time-saving, thoughtful option for those who want to give the gift of choice.

  • App Recommendation: Gift Cards and Loyalty
    Create and manage customizable gift cards, store credit management, rewards, referrals, refunds and implement rewarding loyalty programs.

8. Customizable Gifts

Offering your customers the space to fully customize their gift for Mother’s Day is a very special incentive. They may want to print a picture or a design that is memorable to their family. Give them the platform to do so and you can see how referrals and reviews of your service grows your store. 

  • App Recommendation: Printify: Print on Demand
    This app integrates well with eCommerce platforms, simplifying the process from product creation to order fulfillment. The print quality is consistently praised, with vibrant colors and durable materials.

In addition to all this advice, fast shipping, hassle-free returns, and responsive support can encourage shoppers to choose your brand. 

By following these tips, using the recommended apps, understanding the importance of excellent customer service and your target audience, you can successfully increase your Shopify store sales this Mother’s Day!

AMP up your store for this gifting season.

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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