Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
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eCommerce Strategies: Shopify Payments.
This article will guide you through everything you need to know about Shopify Payments, from understanding its benefits and fees to comparing it with other payment gateways.
Pure Play vs Omnichannel eCommerce: Unveiling the Ultimate Retail Strategy.
In this article, we will delve into the differences and similarities between pure play and omnichannel ecommerce, as well as explore the factors to consider in determining the ultimate retail strategy.
What Is a Good Conversion Rate for eCommerce?
Conversion rate is a crucial metric for any eCommerce business. It measures the percentage of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter. But what exactly is considered a good conversion rate in eCommerce? In this article, we will delve into the factors…
eCommerce Strategies: Selling on Amazon FBA.
Amazon Fulfillment by Amazon (FBA) is a popular and lucrative way for individuals and businesses in selling products online. Whether you’re a seasoned seller or just starting out, understanding the ins and outs of Amazon FBA is essential for success. What is Amazon FBA? Amazon FBA is a service offered by Amazon that allows sellers…
Building Trust for Your Shopify Store: Product Reviews
As a Shopify store owner, incorporating product reviews into your website is not only beneficial but also crucial.
How to Create a Shopify FAQ Page.
In this article, we will explore, the key elements of a successful Shopify FAQ page, and how to create and maintain your FAQ page.
Video is taking over: Ksenia Shmel explains how video is the secret sauce to eCommerce brand building.
In this blog, Ksenia weighs in on the role of video content in eCommerce and how merchants can leverage video on their stores in 2024.
The Relationship Between CAC and CLV: Explained.
What if you could predict the future of your online business? Not with tarot cards, but two simple metrics: Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). These tools are not just for finance fans, but are essential to any business owner. Understanding the relationship between CAC and CLV can help optimize marketing strategies,…
How to Optimize Customer Acquisition Costs (CAC).
Have you ever wondered how much it really costs to bring in a new customer? Understanding your Customer Acquisition Cost (CAC) is like unlocking a secret code to profitability. In this guide, we’ll dive deep into why CAC matters, its monitoring, evaluation, risks, and future trends. Understanding Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC)…
How to Optimize Your eCommerce Checkout Flow.
In this guide, we will delve into the importance of a smooth checkout flow, identify common issues that hinder the process, explore key elements of an optimized checkout flow, discuss steps to optimize your own checkout flow, delve into measuring the success of your optimization efforts, and finally, discuss future trends in ecommerce checkout optimization.