Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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How to Optimize Your eCommerce Checkout Flow.

By Neeta Nelson | February 8, 2024

In this  guide, we will delve into the importance of a smooth checkout flow, identify common issues that hinder the process, explore key elements of an optimized checkout flow, discuss steps to optimize your own checkout flow, delve into measuring the success of your optimization efforts, and finally, discuss future trends in ecommerce checkout optimization.

Successful Sales Strategies for Instagram using Shopify.

By Neeta Nelson | February 8, 2024

In this article, we will explore the basics of Instagram and Shopify, guide you through setting up your Instagram business account, show you how to integrate Shopify with Instagram, discuss strategies for effective Instagram marketing, and highlight Shopify features that can boost your Instagram sales.

What Is a Good Profit Margin for eCommerce?

By Neeta Nelson | February 7, 2024

Profit margin is a crucial metric for measuring the financial health and success of a business, including eCommerce. Understanding what constitutes a good profit margin in eCommerce is vital for making informed business decisions and ensuring long-term profitability. Understanding Profit Margins in eCommerce In the eCommerce industry, profit margin refers to the percentage of revenue…

Upselling Strategy for eCommerce Success.

By Neeta Nelson | February 7, 2024

In the competitive world of eCommerce, it is crucial to constantly seek ways to increase sales and maximize profitability. One strategy that has proven to be highly effective is upselling. By enticing customers to upgrade their purchase or add complementary products, businesses can not only increase their revenue, but also enhance customer satisfaction and loyalty.…

How Much Is Shopify: Pricing and Plans.

By Neeta Nelson | February 6, 2024

It is essential to understand Shopify pricing plans, structure, hidden costs, and how to choose the right plan for your business.

Top 10 Best Shopify Themes for Your Online Store.

By Neeta Nelson | February 6, 2024

We will explore the top 10 best Shopify store themes that can elevate your online store’s appearance and improve user experience.

Is Your Customer Acquisition Cost Sustainable?

By Neeta Nelson | February 5, 2024

Understanding and effectively managing this customer acquisition cost is crucial for the long-term success and sustainability.

Product Launch Failure: Common Mistakes and How to Avoid It.

By Neeta Nelson | February 2, 2024

The reasons behind product launch failure is essential for entrepreneurs to avoid the same mistakes and increase their chances of success.

Pricing Strategies: Bracketing in eCommerce.

By Neeta Nelson | February 2, 2024

This guide will go through strategies bracketing in eCommerce, from understanding the concept to implementing it in your business.

Understanding the Key Performance Indicators of CAC.

By Neeta Nelson | February 2, 2024

In this article we look at the key performance indicators of CAC as well as its definition, importance, calculation, and its role in business strategy.