Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
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eCommerce Strategies: Selling on Amazon FBA.
Amazon Fulfillment by Amazon (FBA) is a popular and lucrative way for individuals and businesses in selling products online. Whether you’re a seasoned seller or just starting out, understanding the ins and outs of Amazon FBA is essential for success. What is Amazon FBA? Amazon FBA is a service offered by Amazon that allows sellers…
Building Trust for Your Shopify Store: Product Reviews
As a Shopify store owner, incorporating product reviews into your website is not only beneficial but also crucial.
How to Create a Shopify FAQ Page.
In this article, we will explore, the key elements of a successful Shopify FAQ page, and how to create and maintain your FAQ page.
Video is taking over: Ksenia Shmel explains how video is the secret sauce to eCommerce brand building.
In this blog, Ksenia weighs in on the role of video content in eCommerce and how merchants can leverage video on their stores in 2024.
The Relationship Between CAC and CLV: Explained.
What if you could predict the future of your online business? Not with tarot cards, but two simple metrics: Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). These tools are not just for finance fans, but are essential to any business owner. Understanding the relationship between CAC and CLV can help optimize marketing strategies,…
How to Optimize Customer Acquisition Costs (CAC).
Have you ever wondered how much it really costs to bring in a new customer? Understanding your Customer Acquisition Cost (CAC) is like unlocking a secret code to profitability. In this guide, we’ll dive deep into why CAC matters, its monitoring, evaluation, risks, and future trends. Understanding Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC)…
How to Optimize Your eCommerce Checkout Flow.
In this guide, we will delve into the importance of a smooth checkout flow, identify common issues that hinder the process, explore key elements of an optimized checkout flow, discuss steps to optimize your own checkout flow, delve into measuring the success of your optimization efforts, and finally, discuss future trends in ecommerce checkout optimization.
Successful Sales Strategies for Instagram using Shopify.
In this article, we will explore the basics of Instagram and Shopify, guide you through setting up your Instagram business account, show you how to integrate Shopify with Instagram, discuss strategies for effective Instagram marketing, and highlight Shopify features that can boost your Instagram sales.
What Is a Good Profit Margin for eCommerce?
Profit margin is a crucial metric for measuring the financial health and success of a business, including eCommerce. Understanding what constitutes a good profit margin in eCommerce is vital for making informed business decisions and ensuring long-term profitability. Understanding Profit Margins in eCommerce In the eCommerce industry, profit margin refers to the percentage of revenue…
Upselling Strategy for eCommerce Success.
Sustaining profitability and growth demands a strong proactive approach. Upselling presents as a significant opportunity. This strategy has proven to be highly effective in persuading customers to purchase a premium product or add related items, elevating the average order value (AOV). Beyond boosting revenue, upselling cultivates strong customer relationships and long-term loyalty. In this article,…