
Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
Posts by author
How to Create Buyer Personas for eCommerce.
We will walk you through the process of creating accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.
What are Shopify Sections?
In this comprehensive guide, we will explore what Shopify sections are and how they can benefit your online store.
Buy Now Pay Later: Everything You Need to Know.
Let’s explore the concept of buy now pay later, its advantages and potential risks, how it works, tips for choosing the right service, and how to use it responsibly.
What Is Merchandise Planning?
Understand merchandise planning, its importance, key elements, different types, the role of technology, as well as challenges and how to overcome them.
How to Boost Your Revenue with Multichannel Selling.
Multichannel selling entails offering customers multiple touchpoints to engage with your business and purchase from you.
Adding Google Analytics to your Shopify Store.
We will walk you through the process of adding Google Analytics for your Shopify store, allowing you to track and analyze important data to improve your business strategies.
Direct-to-Consumer Marketing: Unleash Success in the Modern Market.
Understanding the evolution and key components of Direct-to-Consumer marketing is essential for any brand looking to thrive in today’s competitive landscape.
10 Shopify Checkout Customizations for eCommerce.
In this article, we will explore 10 essential Shopify checkout customizations that can take your e-commerce store to the next level
eCommerce Strategies: Shopify Payments.
This article will guide you through everything you need to know about Shopify Payments, from understanding its benefits and fees to comparing it with other payment gateways.
Pure Play vs Omnichannel eCommerce: Unveiling the Ultimate Retail Strategy.
In this article, we will delve into the differences and similarities between pure play and omnichannel ecommerce, as well as explore the factors to consider in determining the ultimate retail strategy.