Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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How to Create a Shopify FAQ Page.

By Neeta Nelson | February 9, 2024

In this article, we will explore, the key elements of a successful Shopify FAQ page, and how to create and maintain your FAQ page.

Video is taking over: Ksenia Shmel explains how video is the secret sauce to eCommerce brand building.

By Neeta Nelson | February 8, 2024

In this blog, Ksenia weighs in on the role of video content in eCommerce and how merchants can leverage video on their stores in 2024. 

The Relationship Between CAC and CLV: Explained.

By Neeta Nelson | February 8, 2024

What if you could predict the future of your online business? Not with tarot cards, but two simple metrics: Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). These tools are not just for finance fans, but are essential to any business owner. Understanding the relationship between CAC and CLV can help optimize marketing strategies,…

How to Optimize Customer Acquisition Costs (CAC).

By Neeta Nelson | February 8, 2024

Have you ever wondered how much it really costs to bring in a new customer? Understanding your Customer Acquisition Cost (CAC) is like unlocking a secret code to profitability. In this guide, we’ll dive deep into why CAC matters, its monitoring, evaluation, risks, and future trends. Understanding Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC)…

How to Optimize Your eCommerce Checkout Flow.

By Neeta Nelson | February 8, 2024

In this  guide, we will delve into the importance of a smooth checkout flow, identify common issues that hinder the process, explore key elements of an optimized checkout flow, discuss steps to optimize your own checkout flow, delve into measuring the success of your optimization efforts, and finally, discuss future trends in ecommerce checkout optimization.

Successful Sales Strategies for Instagram using Shopify.

By Neeta Nelson | February 8, 2024

In this article, we will explore the basics of Instagram and Shopify, guide you through setting up your Instagram business account, show you how to integrate Shopify with Instagram, discuss strategies for effective Instagram marketing, and highlight Shopify features that can boost your Instagram sales.

What Is a Good Profit Margin for eCommerce?

By Neeta Nelson | February 7, 2024

Profit margin is a crucial metric for measuring the financial health and success of a business, including eCommerce. Understanding what constitutes a good profit margin in eCommerce is vital for making informed business decisions and ensuring long-term profitability. Understanding Profit Margins in eCommerce In the eCommerce industry, profit margin refers to the percentage of revenue…

Upselling Strategy for eCommerce Success.

By Neeta Nelson | February 7, 2024

In the competitive world of eCommerce, it is crucial to constantly seek ways to increase sales and maximize profitability. One strategy that has proven to be highly effective is upselling. By enticing customers to upgrade their purchase or add complementary products, businesses can not only increase their revenue, but also enhance customer satisfaction and loyalty.…

How Much Is Shopify: Pricing and Plans.

By Neeta Nelson | February 6, 2024

It is essential to understand Shopify pricing plans, structure, hidden costs, and how to choose the right plan for your business.

Top 10 Best Shopify Themes for Your Online Store.

By Neeta Nelson | February 6, 2024

We will explore the top 10 best Shopify store themes that can elevate your online store’s appearance and improve user experience.