Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

How to Create Buyer Personas for eCommerce.

By Neeta Nelson | February 16, 2024

We will walk you through the process of creating accurate buyer personas for eCommerce, enabling you to tailor your marketing efforts and enhance user experience.

What are Shopify Sections?

By Neeta Nelson | February 16, 2024

In this comprehensive guide, we will explore what Shopify sections are and how they can benefit your online store.

Buy Now Pay Later: Everything You Need to Know.

By Neeta Nelson | February 16, 2024

Let’s explore the concept of buy now pay later, its advantages and potential risks, how it works, tips for choosing the right service, and how to use it responsibly.

What Is Merchandise Planning?

By Neeta Nelson | February 15, 2024

Understand merchandise planning, its importance, key elements, different types, the role of technology, as well as challenges and how to overcome them.

How to Boost Your Revenue with Multichannel Selling.

By Neeta Nelson | February 14, 2024

Multichannel selling entails offering customers multiple touchpoints to engage with your business and purchase from you.

Adding Google Analytics to your Shopify Store.

By Neeta Nelson | February 14, 2024

We will walk you through the process of adding Google Analytics for your Shopify store, allowing you to track and analyze important data to improve your business strategies.

Direct-to-Consumer Marketing: Unleash Success in the Modern Market.

By Neeta Nelson | February 13, 2024

Understanding the evolution and key components of Direct-to-Consumer marketing is essential for any brand looking to thrive in today’s competitive landscape.

10 Shopify Checkout Customizations for eCommerce.

By Neeta Nelson | February 13, 2024

In this article, we will explore 10 essential Shopify checkout customizations that can take your e-commerce store to the next level

eCommerce Strategies: Shopify Payments.

By Neeta Nelson | February 12, 2024

This article will guide you through everything you need to know about Shopify Payments, from understanding its benefits and fees to comparing it with other payment gateways.

Pure Play vs Omnichannel eCommerce: Unveiling the Ultimate Retail Strategy.

By Neeta Nelson | February 12, 2024

In this article, we will delve into the differences and similarities between pure play and omnichannel ecommerce, as well as explore the factors to consider in determining the ultimate retail strategy.