Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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Is Your Customer Acquisition Cost Sustainable?

By Neeta Nelson | February 5, 2024

Understanding and effectively managing this customer acquisition cost is crucial for the long-term success and sustainability.

Product Launch Failure: Common Mistakes and How to Avoid It.

By Neeta Nelson | February 2, 2024

The reasons behind product launch failure is essential for entrepreneurs to avoid the same mistakes and increase their chances of success.

Pricing Strategies: Bracketing in eCommerce.

By Neeta Nelson | February 2, 2024

This guide will go through strategies bracketing in eCommerce, from understanding the concept to implementing it in your business.

Understanding the Key Performance Indicators of CAC.

By Neeta Nelson | February 2, 2024

In this article we look at the key performance indicators of CAC as well as its definition, importance, calculation, and its role in business strategy.

Boost Average Order Value Conversion Rate with These Strategies.

By Neeta Nelson | February 2, 2024

By implementing these techniques, you can encourage customers to spend more with each purchase, ultimately leading to higher revenue for your business.

How Much Does a POS System Cost?

By Neeta Nelson | February 1, 2024

We will explore the different aspects of POS system cost and how you can budget for a POS system that aligns with your business needs.

Impulse Buying: Effective Strategies for Spontaneous Purchases.

By Neeta Nelson | February 1, 2024

Impulse buying is a powerful force in eCommerce. It leads consumers to make spontaneous, unplanned purchases. Understanding the psychology of impulse buying and the factors that influence these decisions is important in order to boost sales. In this article, we will explore various strategies that can be employed to encourage impulse buying and spontaneous purchases.…

What is the Average Customer Acquisition Cost for eCommerce?

By Neeta Nelson | February 1, 2024

This article will discuss what is the average customer acquisition cost for eCommerce.

How to Calculate CAC: Step-by-Step.

By Neeta Nelson | February 1, 2024

In this step-by-step guide, we will explain how to calculate CAC, how to gather the necessary data, and strategies to lower CAC.

In the Year of Retention Are Subscriptions Your Best Bet? Subscription Prescription Founder Matthew Holman weighs in.

By Neeta Nelson | February 1, 2024

In this blog Matt pens his thoughts on the revenue opportunity of eCommerce subscriptions in 2024 and what merchants should consider when building a subscription program.