Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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How to Find a Manufacturer for Your Online Store.

By Neeta Nelson | January 25, 2024

Running a successful online store requires careful planning and execution. One crucial aspect of this process is finding a reliable manufacturer to produce your products. The quality of your merchandise plays a significant role in customer satisfaction and overall business success. Therefore, it is essential to understand the importance of a quality manufacturer in your supply chain. In this article, we will walk through the importance of a reliable manufacturer, how to build a strong working relationship with them, and the impact of your online store’s growth.

eCommerce Trends 2024: The Future of Fashion Retail.

By Neeta Nelson | January 24, 2024

Where are the opportunities for growth for emerging eCommerce fashion brands? We’ve rounded up the top trends for 2024.

How to Calculate Sales Tax for Your Online Store.

By Neeta Nelson | January 24, 2024

In this article, we will walk you through how to calculate sales tax for your online store, covering key concepts, legal requirements, and practical tools to simplify the process.

“The Rise of Livestream Shopping: Game-Changer in eCommerce”

By Neeta Nelson | January 24, 2024

Livestream shopping is revolutionizing the way we shop online. With its interactive and engaging format, it has gained significant popularity among consumers and retailers alike. In this article, we will explore the concept of livestream shopping, its impact on eCommerce, and the future of this innovative trend.

Effective Discount Pricing Strategies: How to Maximize Savings.

By Neeta Nelson | January 23, 2024

Discount pricing strategies are a powerful tool for businesses looking to attract customers and maximize savings. By offering discounted prices on products and services, businesses can incentivize consumers to make purchases while also increasing their own profitability.

In this article, we will explore various discount pricing strategies, examine the psychology behind these strategies, discuss how to implement them effectively, and provide tips for measuring their success. We will also highlight common pitfalls to avoid when utilizing discount pricing and ensure that your discounts do not devalue your products.

How to Generate Organic Traffic for Your Online Store.

By Neeta Nelson | January 23, 2024

In today’s digital landscape, attracting organic traffic to your online store is crucial for the success and growth of your business. Organic traffic refers to the visitors who land on your website through unpaid search engine results. This article will provide you with valuable insights and strategies to optimize your online store for organic traffic.

Post-Purchase Surveys: Enhance Customer Experience.

By Neeta Nelson | January 22, 2024

Post-purchase surveys are a valuable tool for collecting feedback from customers after they have made a purchase.

The Impact of Research Online Purchase Offline (ROPO).

By Neeta Nelson | January 22, 2024

In this article, we will delve into the various aspects of ROPO and its impact on consumer behavior.

Matt Rubinstein weighs in on how eCommerce merchants can win in 2024.

By Neeta Nelson | January 22, 2024

We collaborated with industry thought leader Matt Rubinstein on this blog, to find out how he thinks merchants can get the edge they need this year to stay ahead of the game. 

The Ultimate Guide to eCommerce Retail Pricing Strategy.

By Neeta Nelson | January 19, 2024

This ultimate guide will provide valuable insights into understanding, implementing, and overcoming challenges in eCommerce retail pricing strategy.