Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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AMPloyee Spotlight: Meet Anoop, Head of Product for Conversion!

By Neeta Nelson | January 31, 2024

We caught up with Anoop to learn more about life on the Conversion team!

eCommerce Packaging: Boosting Customer Experience.

By Neeta Nelson | January 30, 2024

This comprehensive guide will take you through key elements, innovative solutions, and common challenges associated with eCommerce packaging.

Leverage Penetration Pricing: Gain Market Share.

By Neeta Nelson | January 30, 2024

By understanding the concept, benefits, implementation, and associated risks, businesses can leverage penetration pricing to their advantage.

Average Order Value vs Revenue: Unveiling Key Differences.

By Neeta Nelson | January 30, 2024

This article compares average order value vs revenue and sheds light on the impact of AOV and Revenue in business operations.

How to Calculate AOV (Average Order Value).

By Neeta Nelson | January 30, 2024

In the world of business, understanding and analyzing your financial metrics is essential for making informed decisions and driving growth. One such metric that plays a pivotal role in analyzing your eCommerce performance is Average Order Value (AOV). AOV provides valuable insights into the spending behavior of your customers and helps you identify opportunities to…

Tools to Building a Successful Online Furniture Store.

By Neeta Nelson | January 29, 2024

Selling furniture through an online store can be a lucrative business venture if done correctly. With the rise of eCommerce and the ever-growing market for online shopping, it is important to understand the dynamics of this industry and how to effectively sell furniture online. This comprehensive guide will provide you with valuable insights and strategies…

10 eCommerce Personalization: Boost Your Online Sales.

By Neeta Nelson | January 29, 2024

In this article, we will explore various examples of how personalization can be effectively used in eCommerce, the role of data, implementing strategies, and measuring success.

Why You Should Outsource Fulfillment to a 3PL.

By Neeta Nelson | January 26, 2024

We will discuss considerations with outsource fulfillment of a 3PL provider and challenges that may arise during the process.

How to Successfully Sell Private Label Products.

By Neeta Nelson | January 26, 2024

Private label products have become increasingly popular in recent years, especially since 80% of consumers plan to buy. This offers entrepreneurs the opportunity to create their own brand and sell products without going through the hassle of creating them from scratch. Understanding private label products and knowing how to successfully sell them can be the…

10 eCommerce Website Optimization Tips for Performance.

By Neeta Nelson | January 25, 2024

In this article, we will explore 10 eCommerce website optimization tips for improved performance that can help you maximize online sales.