Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
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How to Calculate CAC: Step-by-Step.
In this step-by-step guide, we will explain how to calculate CAC, how to gather the necessary data, and strategies to lower CAC.
In the Year of Retention Are Subscriptions Your Best Bet? Subscription Prescription Founder Matthew Holman weighs in.
In this blog Matt pens his thoughts on the revenue opportunity of eCommerce subscriptions in 2024 and what merchants should consider when building a subscription program.
eCommerce Business Insurance: Protect Your Online Store.
Running an online store comes with its own unique set of risks and challenges. As an eCommerce business owner, it is crucial to understand the importance of the right insurance coverage. eCommerce business insurance provides protection for your online store against various risks and can help safeguard your business’s financial stability and reputation. In this…
eCommerce Strategies: Understanding Chargebacks.
eCommerce chargebacks are a major concern for merchants. In this comprehensive guide, we will delve into the world of understanding eCommerce chargebacks. We will equip you with the knowledge and strategies to prevent and respond to these disputes effectively. What is eCommerce Chargebacks eCommerce chargebacks are not just a simple refund process. They are a…
Use Average Order Value Formula to Boost Sales.
In this article, we will discuss how to use the Average Order Formula to boost sales, monitoring and evaluating AOV, and the overall impact of AOV on business growth.
What Is AOV: Understanding Average Order Value.
Understanding what is AOV (Average Order Value) and how it can impact your business is essential for success.
AMPloyee Spotlight: Meet Anoop, Head of Product for Conversion!
We caught up with Anoop to learn more about life on the Conversion team!
eCommerce Packaging: Boosting Customer Experience.
This comprehensive guide will take you through key elements, innovative solutions, and common challenges associated with eCommerce packaging.
Leverage Penetration Pricing: Gain Market Share.
By understanding the concept, benefits, implementation, and associated risks, businesses can leverage penetration pricing to their advantage.
Average Order Value vs Revenue: Unveiling Key Differences.
This article compares average order value vs revenue and sheds light on the impact of AOV and Revenue in business operations.