Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
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10 Shopify Checkout Customizations for eCommerce.
In this article, we will explore 10 essential Shopify checkout customizations that can take your e-commerce store to the next level
eCommerce Strategies: Shopify Payments.
This article will guide you through everything you need to know about Shopify Payments, from understanding its benefits and fees to comparing it with other payment gateways.
Pure Play vs Omnichannel eCommerce: Unveiling the Ultimate Retail Strategy.
In this article, we will delve into the differences and similarities between pure play and omnichannel ecommerce, as well as explore the factors to consider in determining the ultimate retail strategy.
What Is a Good Conversion Rate for eCommerce?
Conversion rate is a crucial metric for any eCommerce business. It measures the percentage of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter. But what exactly is considered a good conversion rate in eCommerce? In this article, we will delve into the factors…
eCommerce Strategies: Selling on Amazon FBA.
Amazon Fulfillment by Amazon (FBA) is a popular and lucrative way for individuals and businesses in selling products online. Whether you’re a seasoned seller or just starting out, understanding the ins and outs of Amazon FBA is essential for success. What is Amazon FBA? Amazon FBA is a service offered by Amazon that allows sellers…
Building Trust for Your Shopify Store: Product Reviews
As a Shopify store owner, incorporating product reviews into your website is not only beneficial but also crucial.
How to Create a Shopify FAQ Page.
In this article, we will explore, the key elements of a successful Shopify FAQ page, and how to create and maintain your FAQ page.
Video is taking over: Ksenia Shmel explains how video is the secret sauce to eCommerce brand building.
In this blog, Ksenia weighs in on the role of video content in eCommerce and how merchants can leverage video on their stores in 2024.
The Relationship Between CAC and CLV: Explained.
Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) are two crucial metrics that play a significant role in the success of any business. Understanding the relationship between CAC and CLV is essential for companies to optimize their marketing strategies, enhance profitability, and foster long-term customer relationships. In this article, we will delve into the…
“How to Optimize Customer Acquisition Costs (CAC)”
Customer Acquisition Cost (CAC) is a critical metric that every business needs to understand and optimize. In this comprehensive guide, we will explore the importance of CAC in business, strategies to optimize CAC, monitoring and evaluating CAC, risks of not optimizing CAC, and future trends in CAC optimization. Understanding Customer Acquisition Cost (CAC) Customer Acquisition…