May 16, 2024

5 Memorial Day eCommerce Strategies For Your Shopify Store.

Memorial Day marks the beginning of summer, family gatherings, parades, and barbeques. 

For many Americans, this is also a great time for shopping. Unlike other holidays though,  Memorial Day sales have a unique twist – customers are prioritizing finding the perfect outfit for their events rather than scoring a mere discount. 

In 2023, 92% of celebrators planned on making a purchase on the holiday weekend with 83% of the purchases being consumables. To capitalize on this drive for Shopify Memorial Day sales, we’ll explore the top five impactful strategies to help you create a seamless shopping experience and  boost your overall sales.

5 Strategies for Memorial Day Sales

  1. Offering Free Shipping

A timely delivery is crucial for Memorial Day shoppers. Offering free shipping with a minimum purchase amount encourages customers to reach that amount, increasing your average order value.

Upsell by AMP can seamlessly integrate this offer into your store, displaying a dynamic progress bar that entices customers to keep adding to their cart to quality for free shipping. This simple tactic can significantly boost sales, enhance customer experience, and provide potential word-of-mouth sales. Upsell by AMP has features to cross-sell, upsell, and provide analytics, with a proven 30% revenue increase within one month of using this app.  

Take this to the next level with:

  • Set dynamic shipping thresholds – Customize minimum spend amounts for different product categories or customer groups, such as exclusively for members of your loyalty program.
  • Display eye-catching banners – Promote your free shipping offer throughout your store for maximum impact, using colors referring to Memorial Day.
  • Track conversions – Measure the success of your free shipping campaigns and adjust your strategies accordingly.
  1. Complementary Products

Memorial Day summer outfit sales are second on the list of the most bought items, coming in at 27% of consumer sales. Shoppers rarely purchase just one item during Shopify Memorial Day sales; they might need shoes, accessories, or even a coordinating outfit for their partner. With Upsell by AMP you can present curated product bundles or “Complete the Look” recommendations for your product pages, cart, and thank you page.

Upsell by AMP can set up custom rules and templates to make sure every shopper is presented with the most relevant offer based on their current searches. These can be segmented into targets by item, by value, or by location. Once a customer has made a purchase, Upsell by AMP will analyze this data to present relevant items for their next purchase. The app has everything you need for recommended products, upsells, post-purchase experiences, and a great range of analytics for you to get the best average order value and boost revenue. 

Additional ways to boost your sales:

  • Thank-you page upsells – After a customer completes their purchase, offer additional recommendations they might have missed.
  1. Patriotic Email and Landing Campaigns

Liven up your landing page and direct emails with patriotic Memorial Day color schemes, festive imagery, and thematic messaging. Landing pages have a 160% conversion rate compared to other signup forms. Leveraging this data, you can enhance your conversions by personalizing your landing pages and emails to keep your audience engaged and accepting your Memorial Day sales. Additionally, a significant portion of your traffic will be from mobile devices, so make sure that your store is optimized for a seamless experience.

  1.  Leverage Social Media for Engagement and Inspiration

Social media is a powerful tool for connecting with your audience. According to a recent study, 86% of businesses have an advantage of social media marketing and it increases sales by 55%. Using formats like a social media contest for customers to share photos of their Memorial Day outfits featuring your products to build excitement and increase engagement. 

Additionally, you can collaborate with fashion bloggers or media personalities to promote your brand and products for Memorial Day. This can help you reach more customers based on their followers while creating shoppable posts that link directly to your store.

  1. Create a Sense of Urgency

While Memorial Day is about celebration, there’s still room for a gentle nudge to shop. Use limited-time offers, countdown timers, and low stock notifications to create a sense of urgency without resorting to high-pressure sales tactics. These tactics tap into FOMO (fear of missing out) and encourage shoppers to make use of the limited-time offers. 

Other options to boost your sales are:

  • Display low-stock alerts – Let customers know when items are running out to spark their interest.
  • Countdown timer –  add a countdown timer for the end of your Shopify Memorial Day sale.
  • Phrasing – use phrases like ‘this weekend only’, ‘offer ends today’ or ‘Memorial Day only sale’ to create anticipation.

Elevate Your Memorial Day Sales

By implementing these five strategies and leveraging the power of Upsell by AMP, you can maximize your Shopify Memorial Day sales potential and create a memorable shopping experience for your customers.

Boost sales and AOV with upsells, customized offers and surveys for a seamless shopping experience on your Shopify store.

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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