10 Best Email Marketing Apps for Shopify.

Email marketing remains one of the most effective ways to reach customers. The best email marketing apps can help cultivate leads, boost sales, drive repeat customers, and build brand loyalty. Email return on investment (ROI) is at an all-time high of 4,200% in 2024, and 60% of consumers have reported a purchase after receiving a promotional email. This year has been projected to see an average of 361 billion emails sent per day with sales to reach $17.9 billion through email marketing by 2027. With all this positive data for email marketing and how many emails your customers may already be receiving, we need to integrate the right app that unlocks powerful tools to elevate your marketing strategies on your Shopify store. Let’s deep dive into the top 10 best Shopify email marketing apps, their pros and cons and what they are best used for.

How to Find the Right Email Marketing App?

To find the right Shopify email marketing apps for you, start by outlining your business goals – do you need to grow your email list, automate abandoned cart reminders or nurture customer loyalty? Then look out for the following features:

• Check the platform’s reputation, reviews from others, and if it can integrate with Shopify.
• Consider the size of your email list and the level of automation you need.
• Look for template builders, segmentation tools, analytics, and integration.
• Many platforms offer free trials or basic plans – so check they are within your budget and can be tested first.

It’s important to research and compare different email marketing platforms to find the best for your store, but the following are 10 Shopify email marketing apps worth looking at!

10 Best Shopify Email Marketing Apps

Let’s dive into the 10 contenders:

1. ActiveCampaign

Shopify rating: 4.4 /5

ActiveCampaign is an email marketing platform with many added features that helps businesses from all sizes create personalized email campaigns. It includes customizable templates, analytics tools and a drop-and-drag email builder to provide an engaging tool for your Shopify store. ActiveCampaign can connect to your product catalog and allocate your email list into relevant, personalized, and targeted messages that engage your audience, based on their shopping behaviors, their interaction with the store and interests.

• Pros: Powerful automation builder, CRM functionality, analytics tool, fully integrates with Shopify store, excellent deliverability rates.
• Cons: Platform interface and navigation a bit confusing, can be pricier than simpler options.
• Best for: Shopify store owners with multiple domains who are looking for a centralized marketing and email automation hub with CRM tools.

2. AWeber

Shopify rating: 3.4 /5

AWeber delivers user-friendly features with an extensive library of email templates. This app focuses on deliverability, fine-tuned segmentation options and integrates with Shopify stores.
 

• Pros:    Reliable email delivery and segmentation, simple interface, over 700 email templates.
• Cons: Automation options are somewhat basic, fewer advanced features.
• Best for: Small to medium Shopify store owners who are new to email marketing.

3. Constant Contact

Shopify rating: 3/5

Constant Contact is a full marketing service that comes with email templates, automation to build your own templates based on your Shopify store, and you can create your own customizable platforms for your website. This app allows you to send automated emails, SMS messages, an excellent drag-and-drop editor and an A/B tester for your campaigns.

• Pros: Excellent drag-and-drop email editor, easy to create professional emails, decent basic automation.
• Cons: Can be more expensive than some competitors, advanced segmentation is limited.
• Best for: Businesses prioritizing user-friendly email design without needing the most sophisticated features.

4. Klaviyo

Shopify rating: 4.2 /5
Klaviyo is proficient at customer segmentation, centralizing data from over 300 integrations, enabling hyper-personalized email campaigns and data analytics dashboards providing information for your marketing decisions. It uses omnichannel templates to streamline processes like abandoned cart recovery, product recommendations and more. Klaviyo integrates completely with Shopify stores and Lifetimely by AMP. 

• Pros: Excellent data-driven segmentation, pre-built Shopify-specific workflows, in-depth reporting, SMS marketing available.
• Cons: Can be expensive and if you are new to automation, a bit difficult to understand.
• Best for: Shopify stores ready to use sophisticated segmentation and automation campaigns.

5. Lifetimely by AMP

Shopify rating: 4.9 /5
Lifetimely by AMP is a fully integrated dashboard tailored to track profit, calculate precise lifetime value (LTV), shareable email reports, and marketing analytics for critical business decisions. It integrates directly with Shopify, Amazon, ad platforms, and tools like Klaviyo and more. If boosting customer lifetime value is your priority, Lifetimely might be the perfect fit.

• Pros: Impressively translates raw data into intelligent graphs and charts, excellent customer service, and fully integrated with a range of platforms.
• Cons: A learning curve for some.
• Best for: Any Shopify store aiming to maximize customer lifetime value and encourage repeat purchases.

6. Mailchimp

Shopify rating: 3.3 /5

Mailchimp is a popular email marketing tool for Shopify that features automated email campaigns, customizable templates, powerful marketing CRM, and SMS reminders to drive customers back to your site. This app also features well-designed professional-looking marketing emails and is completely user-friendly.

• Pros: Generous free plan, user-friendly interface, well-known name in email marketing.
• Cons: Limited automation features in lower-priced plans, some limitations with Shopify integration, expensive with advanced features.
• Best for: Small businesses or beginners on a tight budget getting started with email marketing.

7. MailerLite

Shopify rating: 2.8 /5
MailerLite stands out for its affordability and simplicity. It features beautiful newsletter designs, eye-catching pop-ups, automated campaigns and its personalization for you to tailor to your website. 

• Pros: Generous free plan, user-friendly interface, well-known name in email marketing, great customer support.
• Cons: Limited automation features in lower-priced plans, some limitations with Shopify integration.
• Best for: Small businesses or beginners on a tight budget getting started with email marketing.

8. Privy

Shopify rating: 4.6 /5
Privy specializes in easy-to-use email templates, basic email automation tools for customer segmentation and will guide you with their great support team. They have attention-grabbing pop-ups and smooth Shopify integration.

• Pros: Specializes in conversion-focused pop-ups and forms, seamless Shopify integration, includes basic email features.
• Cons: Email marketing capabilities less than others, add on for SMS messaging.
• Best for: Shopify stores prioritizing list building and lead generation.

9. Omnisend

Shopify rating: 4.8 /5
Omnisend is a seamlessly integrated app with Shopify, and has easy-to-use features such as their drag-and-drop email editor, templates designed for many purposes, and can send global SMS marketing. This app provides advanced segmentation and takes just minutes to create a full email marketing plan. 

• Pros: eCommerce-centric features, omnichannel capabilities (email, SMS, etc.), powerful automation, detailed analytics, 24/7 support
• Cons: Can be more expensive than basic alternatives, the complexity of features might be overwhelming for beginners.
• Best for: Established Shopify stores seeking a powerful omnichannel solution with automation to drive sales.

10. Seguno

Shopify rating: 4.8 /5

Seguno was built specifically for Shopify and integrated with Canva. This app features creatively designed automated emails and Back in Stock restock alerts – all without leaving your Shopify website.

• Pros: Designed specifically for Shopify, deep integration with store data, strong focus on transactional emails.
• Cons: Fewer features than all-in-one email platforms
• Best for: Shopify merchants aiming to optimize transactional emails and basic welcome/abandoned cart automations.

Remember, you can often try these apps for free or access basic plans before upgrading. Experiment and see which features best align with your Shopify store’s email marketing apps strategy.