Zelmin’s increased online revenue by 60% with a seamless shopping experience
Talking with Jarred Raissen, Founder of Zelmin’s Minty Mouth
About
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Industry
Food and Beverage
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Platform
Shopify
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Website
zelmins.com
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Instagram
@zelminsmintymouth
Integrated with these apps
Origin and growth story
Founded in 2019, Zelmin’s has an audacious goal: give everyone the confidence to get closer. Their flagship (and currently only) product, Zelmin’s Minty Mouth, is the functional mint-coated breath capsule you swallow. Their clinically tested breath freshener, with the natural benefits of parsley seed and sunflower oils, fights bad breath to help you smell (and feel) good for hours. The family owned business has developed products in the breath freshener space for two generations, and they know a bit about how to build brands with the ultimate goal of bringing them to retail.
Zelmin’s experienced rapid growth online and with Amazon sales channel, growing from $60,000 in 2021, to high 6 figures and forecast to hit 7 figures in 2024. Focused on premium and intuitive customer online brand experience, balancing brand with scaling revenue has been at the forefront to inform their tech stack.
60%+
Revenue growth year-on-year
We obsess over customer experience not only with our product, but also onsite where the customer journey begins. At the end of the day, we sell a consumable product that you typically expect to encounter and buy as an impulse item at retail, so building trust and confidence quickly with our customers is imperative!
Jarred Raissen
The Problem
As the brand gained traction and traffic, it was imperative they extended the brand experience seamlessly to the shopping experience. With a single SKU offering, they were faced with challenges to increase conversion rate, Average Order Value and repurchase rate. Understanding the need to expand their offering into new flavors and categories within the breath freshener space they were seeking ways to inform the product development strategy through customer feedback.
8-10%
Website Conversion Rate
The Solution
Zelmin’s sought an onsite upselling solution, it was important it appeared seamlessly on-brand and customizable, Upselling Subscriptions (Yotpo) pre purchase in-cart and post purchase product recommendations and customer surveys. Upsell by AMP met all three.
Integrating Upsell by AMP led to increased revenue, a seamless checkout experience supporting a high conversion rate of 8-10% and subscription uptake. Post Purchase Survey insights led to informing the strategy for product development into future new flavors and new products (watch this space!).
The AMP team was there to support at every level (and with every pixel) to ensure that our Upsell cart matched the visual design and user experience expectations that we have!
Jarred Raissen
37%
Response Rate, post purchase survey
Zelmin’s is a seasonless product, they sought to better understand their customer shopping behavior with business insights. Choosing Lifetimely by AMP led to learning their Repurchase Rate and giving insights into time between orders which they used to inform and adjust Klaviyo flows to optimize customer retention.
Next up, launching upgrades for customers with Upsell by AMP to seamlessly and automatically recommend 5 and 10 packs for customers who have selected 1 pack, to save the customer on cost per unit and shipping whilst enhancing the customer experience.
Visit www.zelmins.com to check out this amazing brand!