G FUEL Drives Over Half a Million in Incremental Revenue with Upsell and Back in Stock by AMP
$163k
Generated $163k in upsell revenue within the first three months using Upsell by AMP
+25%
Onsite Conversion increased by 25% quarter-over-quarter, reaching a 4.16% conversion rate in Q4 2024
15%
Total orders including at least one upsell item increased from 10% to 15% in Q4 2024
$358k
Added $40k in additional revenue in Q4, from a total of $358k generated in Back In Stock by AMP
About
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AMP Apps Used
Upsell and Back in Stock by AMP
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Features
PDP, Cart upsells, Checkout upsells, Back in Stock alerts
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Industry
Food & Beverage
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Tech stack
Shopify Plus, Klaviyo, Loyalty Lion
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Website
gfuel.com
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Instagram
@gfuelenergy
The G FUEL Story
As the world’s fastest growing performance-driven esports drink brand, G FUEL has consistently pushed the boundaries of innovation in eCommerce. Early on, the 8-figure brand made waves by pioneering influencer marketing over a decade ago, and its growth has since been fueled by a blend of strategic technology adoption and deep community engagement.
Victoria Hana, the Director of Ecommerce at G FUEL, has been instrumental in refining the brand’s online strategy. Tasked with overseeing every metric that matters- from profitability and onsite optimization to acquisition and retention. Victoria recognized the need for tools that were as agile as they were insightful. This need led her to implement Upsell by AMP and Back In Stock by AMP, which have become a core part in G FUEL’s eCommerce tech stack.
The Challenge
We needed an upsell solution that was simple, clean, and fully integrated with our systems. Rebuy felt over-engineered and didn’t match our agile approach. It was crucial that our new solution streamlined our workflow and delivered real results.
Victoria Hana, Director of Ecommerce, G FUEL
G FUEL’s rapid growth brought both opportunities and challenges. With an expanding product range and engaged customers, the team managed complex promotions and multiple touchpoints. However, maintaining high conversion rates while optimizing upsells and cross-sells was no easy task.
Rebuy, their previous upsell tool, was more complex and costly than necessary. G FUEL sought a straightforward, cost-effective alternative that could scale with their business while integrating seamlessly into their tech stack. Just as important was finding a partner they could trust.
It’s not only about functionality and cost- it’s also about the team behind the products. We instantly vibed with the AMP team. They were helpful, easy to work with, and truly added value to our strategy.
Victoria Hana, Director of Ecommerce, G FUEL
Results with Upsell by AMP
G FUEL has been Using Upsell by AMP since September 2024 across an optimized shopping journey
Upsell used on product page, sliding cart and checkout to showcase products at the right time and promote monthly offers
15%
Total orders including at least one upsell item increased from 10% to 15% in Q4 2024
$270k
Generated over $270k in upsell revenue within the first 8 months using Upsell by AMP
Product page upsells
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Exposure to complimentary products with embedded Upsells in the product page
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Triggered Upsell popups at key points of purchase for the customer to browse
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Upsells customised to match G Fuel's brand
Cart customization
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G Fuel built their cart page on Upsell to boost AOV
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Highlight offers and promotions in the announcement bar
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Surface automated Upsells in cart to boost incremental revenue
Checkout upsells
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Recommended upsells are shown at checkout with discounts and special offers
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Average Order Value (AOV) since using Upsell has grown 3% QoQ, reaching $50.27
Results with Back in Stock by AMP
Back in Stock has been a trusted part of the G FUEL Shopify tech stack since 2018
$358k
G FUEL has generated over $358k in additional revenue from using Back in Stock by AMP
$40K
Generated over $40k in revenue in Q4 of 2024 alone
128k
Over 128,000 notifications have been sent to their customers via email and SMS in Back in Stock by AMP
Browsing products
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Buyer demand captured with customizable signup forms, pop-ups, and ‘Notify Me When Available’ buttons
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Customers can be notified within 60 seconds of a restock for immediate conversions
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Restocks are converted into sales with automated email and SMS notifications
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G FUEL has taken over 360k sign-ups via Back in Stock
Restock notifications
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Emails are customized to match the brand
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Email and SMS messages can be sequenced with timing controlled between each message sent
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Notification volume can be scaled up or down to control how many customers get notified at once
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Demand insights can be leveraged to promote similar items, bundles or premium products for higher AOV
Looking to the future: Driving growth, brand advocacy, and personalization
G FUEL’s success is not measured solely by its bottom line. Looking to the future, the brand is focused on cultivating and deepening relationships with its community of brand advocates. The next stage of growth will focus on:
Community Building: Fostering forums and engagement platforms to build lasting relationships and drive repeat purchases.
More Strategic Promotions: Leveraging flash deals, exclusive product drops, and seasonal campaigns to keep the brand experience fresh and exciting.
Enhanced Personalization: Leveraging customer data to deliver even more targeted upsell offers and promotions.
The simplicity and seamless integration of Upsell and Back in Stock allowed us to easily switch between tools and focus on what really matters- delivering value to our community and driving profitability without compromising on our brand’s quality or customer experience.
Victoria Hana, Director of Ecommerce, G FUEL
By streamlining operations with Upsell by AMP and Back In Stock by AMP, G FUEL has not only increased its average order value and conversion rates but also reclaimed lost revenue- underscoring the power of a strategic tech stack to stay ahead of the competition.