Astronaut unlocks new product profit in 24hrs for Workout Meals with Amp AI
Talking with Andy Howard, Director of Astronaut
About
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Industry
Food and Beverage
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Platform
Shopify Plus
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Website
workoutmeals.com.au
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Instagram
@workoutmeals
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The Problem
The Workout Meals team knew their upsell strategy had massive untapped potential, but their process was painfully manual. Every time a new meal was released, the team had to build upsells one by one—slow, repetitive, and difficult to scale. With constant menu updates, keeping upsells relevant became a never-ending task.
Even after investing all that time, their manual recommendations weren’t always aligned with real customer behaviour. They suspected they were leaving revenue on the table, but without data-driven insights it was hard to know which products actually paired best.
The team wanted a way to keep upsells fresh, accurate, and profitable—without spending hours updating products. As the brand grew and order volume increased, the inefficiency of their manual workflow became a real barrier to unlocking more revenue from every customer.
“It’s an automated product discovery engine. We just let Amp AI run and new products sell rapidly”
Andy Howard, Director at Astronaut
The Solution
Amp AI has completely transformed how Workout Meals approaches upsells. Before, every new meal release meant repetitive setup, manually building product pairings and updating recommendations across their store. It was a process that pulled the team away from more strategic work and made it difficult to keep upsells aligned with a constantly shifting menu.
With Amp AI, all of that complexity disappears, and new products are discovered by customers immediately. The entire upsell engine is now automated, continuously fuelled by real customer purchase behaviour rather than guesswork or static rules. Recommendations stay fresh, relevant, and tailored to what people are actually buying — and the team no longer has to touch a single setting to keep it performing.
“The time to revenue is way faster than manual upsells.”
Andy Howard, Director at Astronaut
The shift from manual to automated has unlocked a level of customer discovery and operational efficiency the team simply couldn’t achieve before. Instead of relying on assumptions or outdated pairings, Amp AI identifies the combinations most likely to convert and updates them automatically as buying patterns evolve. This means customers always see the most compelling add-ons, including new products, and the brand is able to capture more value from every order without increasing workload. The team describes it as a true “set and forget” system — one that quietly works in the background while they focus on higher-impact projects.
The performance impact has been just as significant. Amp AI is delivering immediate revenue from new product launches, far outperforming the results of their manual upsells. With Amp AI, customers are now discovering and buying new products within 24hrs of launch — and it’s entirely automated and personalised.
What used to be a time-consuming task with inconsistent outcomes has become a dependable revenue driver that optimises itself. For Workout Meals, Amp AI hasn’t just improved their product launch and upsell strategy — it has become a critical part of how they scale, operate, and create ongoing lift without adding pressure to the team.
Thanks to Andy and the team at Astronaut for speaking with us.
Visit www.workoutmeals.com.au to see all their clients amazing meals for yourself!