How Back-in-Stock Notifications Can Improve Your Shopify SEO

Shoppers often stumble upon the perfect product only to find out it’s currently out of stock. That is where the magic of back-in-stock notifications comes in! Automated back in stock notifications, keep customers engaged and informed, and can transform a disappointing situation into a positive interaction with your store. The consumer will be automatically alerted once the item is restocked.

However, back-in-stock notifications are more than just about creating customer delight. By providing timely updates, you demonstrate a commitment to customer experience, build anticipation for your product and drive revenue. In addition, back-in-stock notifications can improve your Shopify Search Engine Optimization (SEO)! 

Let’s dive in and explore the connection between back-in-stock notifications, organic traffic, and SEO rankings.

Reduced Bounce Rates and Improved Engagement

A bounce rate is an important factor to your eCommerce store. It’s when a customer lands on your product page, ready to make a purchase, but discovers the product is out of stock. Disappointed, they leave your site immediately. This action increases your bounce rate. 

A high bounce rate signals to search engines that your site isn’t relevant to the user’s search, which will therefore harm your search rankings. According to a study by Convertcart, the average bounce rate for any eCommerce store is between 30% to 55%, depending on the industry. 

However, if you are using back-in-stock notifications, this scenario could play out differently! Instead of losing that customer, you offer them a chance to stay informed. Neil Patel, co-founder of Neil Patel Digital, said

“The easiest way to decrease your bounce rate is to increase your conversion rate since converted users can’t bounce.“

Once they have signed up for an alert, this action keeps them engaged with your website and reduces your bounce rate. The search engines will interpret this action as a sign of valuable content and a positive eCommerce customer experience. Your site will subsequently be rewarded with better visibility.

Increased Returning Traffic

When a customer signs up for a back-in-stock notification, they are essentially making a commitment to return to your store and purchase what they missed out on. Once the product has been restocked, an alert will be sent to them, indicating that they can now complete the purchase. Accordingly, your site will increase in returning traffic, lowering your bounce rate. 

Return traffic to A customer data and analytics solution company Decile revealed in its Ecommerce Benchmarking Guide that the average retention rate for eCommerce brands was 30%, but not to keep this as a benchmark.

This repeat traffic is gold for your SEO. An increase in return traffic signals to search engines that your store offers valuable products and provides a positive user experience. You will then see your store rank higher in the search bar, which will in turn increase overall traffic, and boost profit.

Positive Product Page Signals

Consistent visits to specific product pages due to back-in-stock notifications signal to search engines that these pages are popular and relevant. This can lead to improved rankings for those specific products and, ultimately, your store as a whole. Nik Sharma, CEO of Sharma Brands, said on the topic of SEO

“Focus on SEO to drive high-intent traffic to your site. This long-term strategy ensures sustainable growth and reduces reliance on paid ads.“

Consistent visits to product pages triggered by back-in-stock notifications highlight the page’s popularity and relevance to search engines. This will improve SEO ranking as a long-term strategy for sustainable growth.

Decreased Dead Ends

Out-of-stock product pages can be a dead end, but by offering an alternative to leaving empty-handed, you keep customers hooked. This will then guide the customers towards purchases, and returning for more. Back-in-stock notifications decrease the loss of sales, send positive signals to improve SEO ranking, and customer user experience.

Better Click-Through Rates (CTR)

When an item is back-in-stock, customers will receive an email or SMS notification. Clicking these notifications takes them directly to the product page in your store. This increased traffic boosts your store’s visibility and improves your search engine rankings. And this will quantify as a click-through rate (CTR). The higher your CTR is, the better your SEO ranking will be. 
According to a study by Barilliance, back-in-stock emails have an impressive average open rate of over 65%, and a click-through rate of over 24%. The strong interest in back-in-stock notifications shows that customers are eager to purchase these items, providing a valuable opportunity to increase sales.

Leveraging the Back in Stock App for Seamless Implementation

Implementing back-in-stock notifications successfully into your online store should be easy! The Back in Stock app is designed to seamlessly integrate to your Shopify store. Designed with user-friendliness in mind, Back in Stock ensures a smooth and hassle-free setup that aligns with your brand’s aesthetic. 

The app has all the useful information for us to know the customers’ demands, drive sales, and it looks great with the theme. The support is really responsive and helpful! Great service!- Miniso USA

Why Back in Stock is a game-changer for DTC brands; 

Effortless Setup & Customization: Designed for ease of use, Back in Stock integrates seamlessly with Shopify and can be easily customized to align with your brand’s theme and aesthetics. Plus our top-rated support team is ready to help with migrations and set up!

Recover Lost Sales, Instantly: Turn stockouts into revenue opportunities by automatically alerting high-intent customers the moment products are restocked. Track conversions with detailed reporting on notifications sent, opened, and converted.

Turn Demand into Upsells & Cross-Sells: If a popular item won’t be restocked, redirect demand by recommending similar or higher-value products- using back-in-stock requests as a data-driven sales strategy.

Boost Customer Retention & Loyalty: Keep customers engaged and returning by delivering proactive communication that builds trust and enhances the shopping experience.

Optimize Inventory with Insights:  Understand customer demand with powerful analytics to optimize stock levels, increase profitability, and ensure you’re always selling what shoppers want most.

Back-in-stock notifications, particularly when implemented through a powerful tool like the AMP Back in Stock app, offer a significantly improve your Shopify SEO, customer engagement, and overall sales.  

Take control of your out-of-stock challenges and boost your Shopify SEO with back-in-stock notifications. Install the Back in Stock app today and watch your sales, customer engagement, and search rankings soar!