Nov 22, 2023

5 AI tools to grow eCommerce sales fast.

Artificial Intelligence (AI) capabilities continue to become more efficient and effective each year and 2023 has seen the field take leaps forward, especially with use cases for eCommerce. As a result businesses are increasingly relying on AI powered solutions to optimize business operations end-to-end. 

IBM’s Global AI adoption Index 2022, that 35% of businesses are now using AI, up 4% from the previous year. In addition, about 44% of businesses are currently working on embedding AI into their applications and processes while 42% of companies are exploring AI adoption. 

In this article, we will explore the power of AI tools in eCommerce and provide an overview of five AI tools that can help you grow your eCommerce sales fast.

Understanding the potential of AI in eCommerce

AI has transformed the way eCommerce businesses operate, enabling them to understand their customers better, deliver personalized experiences, and make data-driven decisions. By analyzing vast amounts of customer data, AI algorithms can identify patterns, preferences, and trends, allowing businesses to tailor their offerings to individual customers.

One of the key roles of AI in eCommerce is its ability to enhance sales where manual efforts fall short. AI tools have a significant impact on eCommerce sales by automating tasks, streamlining processes, and providing personalized recommendations to customers. With the help of AI, eCommerce businesses can offer a seamless shopping experience, increase customer satisfaction, and ultimately boost sales.

But how exactly does AI enhance eCommerce sales? Let’s take a closer look.

AI and automation

AI brings automation to eCommerce businesses, freeing up valuable time and resources. By automating repetitive tasks such as inventory management, order processing, and customer support, businesses can focus on more strategic initiatives. This not only increases efficiency but also allows businesses to scale their operations without the need for additional manpower.

Furthermore, AI-powered chatbots have become a game-changer in customer support. These intelligent virtual assistants can handle customer queries, provide real-time assistance, and even process transactions. By leveraging AI chatbots, businesses can provide round-the-clock support, ensuring that customers receive prompt and accurate responses to their inquiries.

Personalization with AI

Personalization is a key driver of eCommerce success, and AI plays a crucial role in delivering personalized experiences to customers, at scale. By analyzing customer data, AI algorithms can understand individual preferences, purchase history, and browsing behavior. This enables businesses to create highly targeted marketing campaigns, recommend relevant products, and offer personalized discounts or promotions.

For example, AI-powered recommendation engines can analyze a customer’s browsing and purchase history to suggest products that they are likely to be interested in. This not only improves the customer experience but also increases the chances of making a sale. By tailoring product recommendations to individual customers, businesses can significantly enhance their conversion rates and drive revenue growth. 

Data-Driven Decision Making

AI empowers eCommerce businesses to make data-driven decisions, based on insights derived from customer data. By analyzing vast amounts of customer data, AI algorithms can identify trends, patterns, and correlations that humans may not be able to detect. This enables businesses to optimize their pricing strategies, inventory management, and marketing campaigns for maximum effectiveness.

For instance, AI can analyze customer behavior to identify the most profitable customer segments, allowing businesses to allocate their marketing budget more efficiently. By understanding which channels and campaigns drive the highest ROI, businesses can optimize their marketing efforts and allocate resources where they are most likely to generate revenue.

AI’s ability to automate tasks, deliver personalized experiences, and enable data-driven decision making has transformed the way businesses operate and has a significant impact on sales. As technology continues to advance, the value of AI applications in eCommerce will only continue to grow, offering businesses new opportunities to thrive in the digital landscape.

5 AI tools you should be leveraging for greater sales.

Here are five AI tools that are transforming the customer experience and driving sales.

1: Chatbots

Chatbots are virtual assistants powered by AI that can interact with customers in real-time. They provide instant support, answer customer queries, and even facilitate transactions. Chatbots enhance the customer experience by offering personalized recommendations, guiding customers through the purchase process, and providing assistance 24/7.

For example, imagine you are browsing an online store and have a question about a product. Instead of waiting for customer support, a chatbot pops up and asks if you need any help. You can ask questions, get recommendations, and even complete your purchase without leaving the chat window.

eCommerce brands love to use: Gorgias

Gorgias is a highly rated help desk software for ecommerce merchants.

It allows retailers and online sellers to respond to customers’ questions like product queries in real-time without them leaving the site or abandoning their carts.

It also has an all-in-one dashboard that can be used to respond to customer comments and questions even from social media platforms along with the ecommerce website.

2: Personalized Recommendations

Personalized recommendation engines utilize AI algorithms to analyze customer behavior and preferences. By understanding customer preferences and purchase history, these tools can suggest relevant products, increasing the chances of a purchase. Personalized recommendations create a tailored shopping experience that enhances customer satisfaction and drives sales.

Let’s say you are searching for a new pair of running shoes on an eCommerce website. The personalized recommendation engine takes into account your previous purchases, browsing history, and even your social media activity to suggest running shoes that match your style and preferences. This not only saves you time but also introduces you to new products you might not have discovered otherwise.

eCommerce brands love to use: Namogoo

Namogoo is a digital journey continuity platform that uses machine learning to understand your customers and then deliver personalized promotions/offers.

Namogoo helps boost your ecommerce store revenue by identifying lost revenue opportunities through AI. It works not only on your website but also on your mobile app. It then removes any roadblocks and hesitations to smooth your customers’ digital journey, allowing them to follow a clear and straight path toward the checkout.

Some of its key features include customer journey OS, intent-based promotions, personalized email & SMS, and customer hijacking prevention.

3: Predictive Analytics

Predictive analytics leverages AI algorithms to forecast customer behavior and trends. By analyzing historical data and patterns, predictive analytics tools can anticipate customer needs, optimize pricing strategies, and identify potential demand fluctuations. This enables businesses to make informed decisions and effectively plan their marketing campaigns.

For instance, a clothing retailer can use predictive analytics to determine which products are likely to be popular during certain seasons or events. By analyzing past sales data, social media trends, and even weather patterns, the retailer can stock up on the right inventory, offer targeted promotions, and ensure customer satisfaction.

eCommerce brands love to use: Granify

Granify offers quick and easy revenue optimization for your ecommerce store powered by machine learning. 

The tool collects behavioral data points based on how your customers interact with your ecommerce store. These data points are then compared with billions of other customer behavioral patterns to calculate the probability of conversions.

By working like this, Granify can send your customers personalized messages when it identifies a conversion opportunity. This boosts the overall revenue by leveraging predictive analytics.

4: Visual Search

Visual search allows customers to find products by simply uploading an image or using their device’s camera. AI-powered visual search tools use computer vision and deep learning algorithms to analyze images and match them to relevant products in the database. This technology enhances the customer experience by simplifying product discovery and driving conversions.

Imagine you see someone wearing a stylish jacket on the street, and you want to find a similar one. With visual search, you can take a photo of the jacket, upload it to an eCommerce app, and instantly find similar products. This eliminates the need for lengthy product descriptions or keyword searches, making the shopping experience more intuitive and efficient.

Ecommerce brands love to use: Visenze

An AI tool that increases the product discoverability of your ecommerce store, improving the way your customers find your product. It uses visual AI and a rich data catalog to make sure your customers don’t bounce from your store, as a result of not finding their desired product.

Visenze promises to improve visual search, increase conversion rates, and boost ROI. The tool not only offers good SEO and advanced search features but also contextual product recommendations and customer insights.

Moreover, it helps ecommerce sellers create highly relevant ads through contextual advertising. Some key features of this tool include smart recommendations, smart search, and smart tagging.

5: Improved lead targeting

AI makes it easy to retarget leads. It’s no secret that ecommerce businesses create retargeting strategies to increase their consumer base. But most retargeting efforts rely on guesswork and luck. In other words, businesses can’t be sure if their retargeting efforts will pay off or if the customers will convert. 

This is where AI can play an important role. It can ensure that your marketing efforts and resources are not wasted on leads that would never convert. AI can supply valuable user data that can be used to build personalized communications and offers to guide a retargeted potential customer down your sales funnel.

Furthermore, businesses often have unmanageable customer data that they do little or nothing with. This is an incredible missed opportunity that AI can help leverage.

eCommerce brands love to use: AiTrillion

AiTrillion is an all-in-one marketing platform for ecommerce brands. It offers a plethora of tools and insights to help ecommerce businesses grow.

Its suite of tools includes email marketing, live chat, customer review platform, workflow automation, and much more. Moreover, it integrates seamlessly with Shopify.

The solution uses AI to analyze customer data and create targeted segments while also finding hidden patterns that many traditional ecommerce platforms are unable to spot.

These tools not only enhance the customer experience but also drive sales by providing personalized, efficient, and convenient solutions. As technology continues to advance, we can expect AI to play an even bigger role in shaping the future of eCommerce.

AMP up your eCommerce business.

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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