Jan 19, 2024

How to Set Up and Sell Shopify Gift Cards.

Gift cards have become a popular choice for both consumers and businesses alike. They offer convenience and flexibility, allowing recipients to choose their desired products or services. For eCommerce businesses, implementing gift cards can be a powerful tool to drive sales and increase customer satisfaction. In this comprehensive guide, we will walk you through the process of setting up and selling Shopify gift cards step by step.

Understanding the Importance of Shopify Gift Cards

Gift cards serve as a bridge between the online and physical shopping experience. They allow customers to support their favorite brands or online stores while giving their loved ones the opportunity to choose what they truly desire. Imagine a scenario where a customer wants to buy a gift for a friend but is unsure of their specific preferences. With a gift card, they can be confident that their friend will find something they love, without the risk of buying the wrong item. This convenience and flexibility make gift cards a popular choice for both gift givers and recipients. By offering gift cards, you are not only increasing your revenue potential but also opening doors to new customers who may have never come across your store otherwise. This exposure can lead to new customers who may become loyal patrons of your store.

The Role of Gift Cards in eCommerce

Now that we understand the convenience and potential customer acquisition benefits of gift cards, let’s delve deeper into their role in eCommerce.

In today’s fast-paced world, people often struggle to find the perfect gift that suits the recipient’s taste. With a gift card, this dilemma is solved. Customers can simply purchase a gift card and let the recipient choose their own desired item from your store. This not only saves time and effort but also ensures that the recipient will be satisfied with their gift.

Furthermore, gift cards can help boost customer loyalty and encourage repeat business. When customers receive a gift card, they are more likely to visit your store again to redeem it. And since the value of the gift card may exceed the initial purchase, customers often end up spending more than the card’s value. This additional spending can significantly increase your revenue and contribute to the growth of your business.

Benefits of Offering Gift Cards on Your Shopify Store

Integrating gift cards into your Shopify store brings an array of benefits that can enhance your overall business strategy. Gift cards encourage repeat business as customers tend to spend more than the value of the card. When customers have a gift card, they are more likely to return to your store to make a purchase, even if the card’s value is not sufficient to cover the entire cost of the item they desire. This upselling effect can significantly increase your average order value and boost your revenue. In 2022, research shows the US gift card market generated $499.4 million.

Additionally, gift cards can act as a powerful marketing tool. When customers purchase gift cards for their friends or family, they are essentially recommending your store to others. This word-of-mouth marketing can lead to new customers who trust the recommendation of their loved ones and are more likely to make a purchase from your store. By offering gift cards, you are tapping into the power of referrals and expanding your customer base.

Moreover, gift cards enable you to upsell and cross-sell, enticing customers to explore more of your products or services. When customers redeem their gift cards, they may be tempted to add more items to their cart, especially if they find other products that complement their initial choice. This cross-selling opportunity can increase your average order value and introduce customers to a wider range of your offerings.

Setting Up Shopify Gift Cards

Before you can start selling gift cards, you need to ensure that your Shopify store is ready to handle them smoothly. This involves checking your payment gateway settings, confirming that your store has SSL certification, and configuring any necessary tax settings. It is important to double-check these aspects to ensure a seamless gift card purchasing experience for your customers.

Once your store is prepared, you can move on to creating your very first Shopify gift card. Shopify provides a user-friendly interface that allows you to customize the gift card’s design, choose its value options, and determine any expiry dates you may wish to set. It’s a simple process that can be done within your Shopify admin dashboard.

But why stop at the basic setup? To make your gift cards stand out, Shopify offers various customization options. You can add your brand logo, choose different themes, and even create personalized designs to match different occasions. By tailoring the gift card’s visual appeal, you create a memorable experience for both the buyer and recipient, potentially transforming them into loyal customers.

Setting up gift cards on your Shopify store not only expands your revenue streams but also enhances your brand image and customer loyalty. By taking advantage of Shopify’s user-friendly interface and customization options, you can create a seamless and visually appealing gift card experience for your customers.

Pricing and Managing Your Shopify Gift Cards

Now that your gift cards are up and running, it’s important to understand how to price them effectively and manage their sales.

Determining the Value of Your Gift Cards

Deciding on the value of your gift cards can be a strategic move. You should consider your target audience, competition, and the average purchase value of your products or services. Offering a range of options, such as different denominations or customizable values, can cater to customers with varying budgets and preferences. 

Tracking and Managing Gift Card Sales

Shopify provides comprehensive sales tracking and management features for your gift cards. You can keep an eye on how many gift cards have been sold, track their redemptions, and analyze their impact on your overall revenue. By monitoring these metrics, you can measure the success of your gift card marketing efforts and make informed decisions to further optimize your sales strategy.

Promoting Your Shopify Gift Cards

Now that you’ve set up and configured your gift cards, it’s time to start promoting them to maximize their potential.

Marketing Strategies for Your Gift Cards

Consider implementing various marketing strategies to promote your gift cards. You can create dedicated landing pages on your website, send targeted email campaigns to your existing customer base, or collaborate with influencers or bloggers to spread the word. By conveying the value and versatility of your gift cards, you can entice potential customers to make a purchase.

Leveraging Social Media to Boost Gift Card Sales

Social media platforms offer a powerful means to reach a wide audience. Utilize platforms like Facebook, Instagram, and Twitter to showcase your gift cards, offer exclusive promotions, and engage with your followers. By leveraging social media, you can amplify your reach and generate buzz around your gift cards, ultimately driving more sales.

Handling Shopify Gift Card Transactions

As customers start purchasing and redeeming your gift cards, it’s important to understand how to handle these transactions effectively.

Redeeming Gift Cards on Shopify

When a customer wants to redeem their gift card, you need to ensure a streamlined process. Shopify simplifies this by providing a dedicated gift card redemption option during the checkout process. Additionally, you can enable customers to partially redeem their gift cards, allowing them to use the remaining balance for future purchases.

Dealing with Lost or Stolen Gift Cards

While rare, the possibility of lost or stolen gift cards exists. In such cases, it’s important to have policies in place to assist customers. You can establish clear guidelines for reporting lost or stolen gift cards and provide options for verification and replacement. By addressing these situations promptly and professionally, you can maintain customer trust and ensure a positive experience.

By following this step-by-step guide, you’ll be well-equipped to set up and sell Shopify gift cards successfully. Remember to always monitor the performance of your gift card sales, analyze customer feedback, and adapt your strategies accordingly. Gift cards can be a powerful tool to boost your eCommerce business, increase brand awareness, and nurture customer loyalty.

Looking for new ways to boost AOV and drive conversions?

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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