Jan 29, 2024

Tools to Building a Successful Online Furniture Store.

Selling furniture through an online store can be a lucrative business venture if done correctly. With the rise of eCommerce and the ever-growing market for online shopping, it is important to understand the dynamics of this industry and how to effectively sell furniture online. This comprehensive guide will provide you with valuable insights and strategies to help you succeed in the online furniture market.

Understanding an Online Furniture Store

The initial phase in selling furniture online is to gain a deep understanding of the market you will be competing in. The rise of eCommerce has had a significant impact on the furniture industry, with more consumers turning to online shopping for their furniture needs. One of the key factors driving this shift is the convenience that online shopping offers. With just a few clicks, customers can browse through a wide range of furniture options and compare prices without leaving the comfort of their homes. Here are some ways to create a successful online presence:

Target Audience

Identifying your target audience is crucial for making informed business decisions. Understanding their demographics, preferences, and shopping habits will help you tailor your marketing efforts to attract the right customers.

Trends and Demands

Trends and predictions are also important to consider when selling furniture online. Keeping up with the latest design trends and consumer demands will give a competitive edge to stay ahead of the game.

Attracting customers to your online furniture store

When it comes to the online furniture market, there are several key players that dominate the industry. These companies have established themselves as trusted brands and have a strong online presence. However, there is still room for smaller businesses to thrive and carve out a niche for themselves. One strategy that has proven successful for online furniture retailers is offering a wide variety of styles and designs. By catering to different tastes and preferences, you can attract a larger customer base and increase your chances of making a sale.

Shipping & Delivery

Furniture is often bulky and heavy, so ensuring a smooth and efficient delivery experience is crucial. Offering options such as free shipping or white glove delivery can help set your business apart from the competitor’s.

Customer Relations

Customer reviews and testimonials play a significant role in the online furniture market. Potential buyers often rely on the experiences of others to make their purchasing decisions. Encouraging satisfied customers to leave reviews, ratings and providing excellent customer service can help build trust and credibility for your brand.

Online Optimization

It’s important to stay up-to-date with the latest technology and digital marketing strategies. Utilizing social media platforms, search engine optimization, and targeted advertising can help drive traffic to your website and increase sales.

Setting Up Your Online Furniture Store

Setting up an online furniture store can be an exciting and profitable venture. This was proven in 2023 by the US which was the largest market for furniture eCommerce worldwide, with an estimated revenue exceeding US$90billion. With the right strategies and attention to detail, you can create a successful online business that caters to the needs and desires of customers looking for stylish and functional furniture pieces. In this guide, we will explore some important steps to consider when setting up your online furniture store.

Choosing the Right eCommerce Platform for your Online Furniture Store

One of the first and most crucial steps in setting up your online furniture store is choosing the right eCommerce platform. There are many options available, leaving you to evaluate different platforms based on factors such as ease of use, customization, and payment processing capabilities. Consider platforms like Shopify, WooCommerce, or Magento, which are popular choices for eCommerce businesses. 

Invest in Professional Web Design

A user-friendly and visually appealing website is crucial for attracting and retaining customers. Investing in professional web design can significantly enhance the overall look and feel of your online store. A well-designed website not only creates a positive first impression but also provides an intuitive interface that makes it easy for customers to navigate and find the furniture they are looking for.

Additionally, ensure that your website is mobile-friendly, as more and more people are browsing and shopping on their smartphones.

Effective Product Listings

Listing your furniture products effectively is key to driving sales. When creating product listings, it’s important to provide detailed descriptions, high-quality images, and accurate measurements for each product. This information helps customers make informed purchasing decisions and reduces the likelihood of returns or dissatisfaction.

Consider hiring professional photographers to capture high-quality images that showcase the beauty and craftsmanship of your furniture. Furthermore, use enticing language in your product descriptions to capture the attention of potential customers. Highlight the benefits and advantages of your furniture, such as durability, comfort, and style.

By following these steps and paying attention to the details, you can set up a successful online furniture store that attracts customers and drives sales. Remember to continuously monitor and optimize your website, product listings, and marketing strategies to stay ahead in the competitive online furniture market.

Pricing Your Furniture Store for Online Sales

Pricing strategies can make or break your online furniture business. It is important to strike a balance between profitability and competitiveness. Understanding the different pricing strategies available will help you determine the best approach for your store.

Competitive pricing is crucial in the furniture market, as customers often compare prices across different online stores. Research your competitors and set your prices accordingly. Be mindful to keep profit margins while watching market trends.

Discount & Sales Items

Offering discounts and sales can help attract customers and drive sales. Consider running promotions regularly and offering exclusive deals to reward customer loyalty. However, be mindful of your profit margins and ensure that your discounts are sustainable.

Quality over Quantity

When determining the pricing for your furniture, it is essential to consider the quality and uniqueness of your products. If you offer high-quality, one-of-a-kind pieces, you can justify higher prices compared to mass-produced items. Highlight the craftsmanship, materials used, and any special features to justify the premium price.

Shipping and Handling

Another important factor to consider is the cost of shipping and handling. Furniture items can be bulky and heavy, resulting in higher shipping costs. It is crucial to factor in these expenses when setting your prices, as the main reason for cart abandonment is delivery options. You can either include the shipping costs in the product price or offer transparent shipping rates to avoid any surprises for your customers.

Customer Perception

Customer perception plays a significant role in pricing. Positioning your furniture as a luxury or high-end brand allows you to set higher prices. Create a brand image that exudes elegance, sophistication, and exclusivity. This can be achieved through high-quality product photography, a sleek website design, and a well-curated product selection.


Consider offering financing options to make your furniture more affordable for customers. Partnering with a third-party financing company can help you provide flexible payment plans, allowing customers to spread out the cost over time. This can attract more customers who may not have the upfront funds to make a full purchase.

Don’t forget to regularly review and adjust your pricing strategy based on market conditions, customer feedback, and sales data. Keep an eye on industry trends and adjust your prices accordingly to stay competitive in the ever-evolving online furniture market.

Marketing Your Online Furniture Store

Marketing plays a crucial role in promoting your online furniture store and attracting customers. There are various strategies you can use to effectively market your products and reach your target audience.

Social Media

Social media platforms such as Facebook, Instagram, and Pinterest are powerful tools for promoting your furniture store. Create visually appealing posts, engage with your audience, and collaborate with influencers to increase brand visibility. One effective way to engage with your audience on social media is by sharing behind-the-scenes content. Show your followers how your furniture is made, introduce your team, and give them a glimpse into the creative process. This not only humanizes your brand but also builds trust and credibility with your customers.


Investing in search engine optimization (SEO) is essential for ensuring that your website ranks high in search engine results. Optimize your website’s content, meta tags, and images to improve your visibility and drive organic traffic. When it comes to optimizing your website’s content, consider incorporating relevant keywords that your target audience is likely to search for. For example, if you specialize in mid-century modern furniture, include keywords such as “mid-century furniture,” “retro design,” or “vintage-inspired decor” throughout your website’s copy.

Email Marketing

Email marketing is another effective strategy for reaching out to potential customers. Build an email list and send out regular newsletters or promotional emails to keep customers informed about new arrivals, discounts, and upcoming sales. When crafting your email newsletters, make sure you personalize the content based on your customers’ preferences and past purchases. 


By understanding the dynamics of the online furniture market, setting up your online store effectively, pricing your products competitively, and implementing targeted marketing strategies, you can increase your chances of success. Remember to stay adaptable and continuously monitor market trends to stay ahead of the competition. Keep an eye on emerging design trends, customer preferences, and technological advancements that can enhance the online shopping experience for your customers. Certainly consider offering value-added services such as virtual room design consultations or personalized product recommendations based on customers’ style preferences. These extra touches can set your online furniture store apart from the competition and create a memorable shopping experience for your customers.

Drive your eCommerce conversions in new ways.

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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