Case Study
G FUEL Drives $500K+ Incremental Revenue with Amp | Amp
Talking with Victoria Hana, Director of Ecommerce at G FUEL
Industry
Food & Beverage
Platform
Shopify Plus
Tech Stack
Klaviyo, Loyalty Lion
Website
gfuel.comIntegrated with these apps
$163k
Generated in upsell revenue within the first three months
+25%
Onsite conversion increase, reaching 4.16% in Q4 2024
15%
Of total orders included at least one upsell item in Q4 2024
$358k
Total revenue generated from Back in Stock by Amp
The Challenge
As the world's fastest growing performance-driven esports drink brand, G FUEL has consistently pushed the boundaries of innovation in eCommerce. Victoria Hana, Director of Ecommerce, was tasked with overseeing every metric that matters — from profitability and onsite optimisation to acquisition and retention.
G FUEL's rapid growth brought both opportunities and challenges. Maintaining high conversion rates while optimising upsells and cross-sells was no easy task. Rebuy, their previous upsell tool, was more complex and costly than necessary — they needed a straightforward, cost-effective alternative that could scale with their business.
"We needed an upsell solution that was simple, clean, and fully integrated with our systems. Rebuy felt over-engineered and didn't match our agile approach."
Victoria Hana, Director of Ecommerce, G FUEL
Results with Upsell by Amp
G FUEL has been using Upsell by Amp since September 2024 across an optimised shopping journey
Upsell used on product page, sliding cart and checkout to showcase products at the right time and promote monthly offers
15%
Total orders including at least one upsell item increased from 10% to 15% in Q4 2024
$270k
Generated over $270k in upsell revenue within the first 8 months
Product Page Upsells
- Exposure to complementary products with embedded upsells on the product page
- Triggered upsell popups at key points of purchase
- Upsells customised to match G FUEL's brand
Cart Customisation
- G FUEL built their cart page on Upsell to boost AOV
- Highlight offers and promotions in the announcement bar
- Surface automated upsells in cart to boost incremental revenue
Checkout Upsells
- Recommended upsells shown at checkout with discounts and special offers
- AOV has grown 3% QoQ, reaching $50.27
Results with Back in Stock by Amp
Back in Stock has been a trusted part of the G FUEL Shopify tech stack since 2018
$358k
G FUEL has generated over $358k in additional revenue from using Back in Stock by Amp
$40k
Generated over $40k in revenue in Q4 of 2024 alone
128k
Over 128,000 notifications sent to customers via email and SMS
Browsing Products
- Buyer demand captured with customisable signup forms and 'Notify Me' buttons
- Customers notified within 60 seconds of a restock for immediate conversions
- Over 360k sign-ups captured via Back in Stock
Restock Notifications
- Emails customised to match the brand
- Email and SMS messages sequenced with timing control
- Demand insights leveraged to promote bundles and premium products for higher AOV
Looking to the Future
G FUEL's success is not measured solely by its bottom line. Looking ahead, the brand is focused on cultivating and deepening relationships with its community of brand advocates.
- Community Building — Fostering forums and engagement platforms to build lasting relationships and drive repeat purchases
- Strategic Promotions — Leveraging flash deals, exclusive product drops, and seasonal campaigns
- Enhanced Personalisation — Leveraging customer data to deliver more targeted upsell offers
"The simplicity and seamless integration of Upsell and Back in Stock allowed us to easily switch between tools and focus on what really matters — delivering value to our community and driving profitability."
Victoria Hana, Director of Ecommerce, G FUEL
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