Founder Stories
Nat'v Basics intimates make you feel good in your skin and even better about the environment.
Nat’v Basics creates sustainable eco-friendly intimates for women that strive to offer the highest possible level of comfort. By comfort, Founder Sandy Ronalds is not just referring to the physical touch of the materials on your skin, but the experience of comfort by offering their customers the assurance that they are making the best possible choice for the planet.
In this Founder Story, we learn how Sandy has taken the underwear brand from strength to strength and her thoughts on what it takes to stay ahead of the eCommerce game.
One of the most significant milestones for us was successfully getting the business off the ground in 2019.
Sandy Ronalds
When did you launch and what are the key milestone moments for your business?
I officially launched Nat’v on October 31, 2019, coincidentally on my daughter's birthday. One of the most significant milestones for us was successfully getting the business off the ground in 2019. Since then, we've experienced remarkable revenue growth, indicating the positive trajectory of our brand.
Staying abreast of emerging platforms and optimizing the sales funnel can help you navigate the evolving landscape of digital advertising while sustaining growth amidst rising costs.
Sandy Ronalds
What tools and apps do you use to run your online store?
Our current technology stack comprises Shopify as our e-commerce platform, Yotpo for managing email, SMS, loyalty programs, and subscriptions, Gorgias for handling all customer service requirements, and the Simple Bundle app for creating custom bundles and sets.
With the rising Cost of Customer Acquisition through Meta what strategies do you believe are essential for brands to think about to scale growth?
In response to the escalating cost of customer acquisition through Meta, brands must diversify their advertising channels to ensure sustainable growth. While Meta remains a valuable platform, investing solely in it may not be prudent. Exploring alternative channels like Google Ads, influencer marketing, and content marketing can broaden reach and reduce dependency on a single platform. Moreover, prioritizing customer retention over acquisition can be more cost-effective in the long term.
Building strong relationships through personalized communication, loyalty programs, and exceptional service fosters repeat purchases and increases customer lifetime value. Optimizing website user experience and conversion rate, leveraging customer data for targeted campaigns, and investing in content marketing are also crucial strategies.
Furthermore, staying abreast of emerging platforms and optimizing the sales funnel can help navigate the evolving landscape of digital advertising while sustaining growth amidst rising costs.
Was there an ah hah moment that launched your growth? What was your secret sauce?
Early on we had some really good success with some influencers which really helped with brand awareness, customer engagement and sales. And we also really focused on our brand why and purpose and made sure that we clearly communicated that outwards to our audience.
What are your top resources for aspiring entrepreneurs?
I listen to some podcasts some of my favorites include: Female Founder World, Female Startup Club and The Lazy CEO Podcast.
Looking to feel good in your intimates and about the environmental impact of your purchasing decisions? Check out Nat'v Basics today.