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Lifetimely vs Northbeam (2026)
Northbeam shows you which ad worked.
Lifetimely finds you profit.
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Compare Pricing
| 4.8 · 495 reviews |  4.5 · 16 reviews | |
|---|---|---|
| Free tier | $0, up to 50 orders/month | None, plans start at $1,500/month |
| Entry price | $79/month, up to 500 orders/month | Starter, from $1,500/month |
| Mid-tier | $149/month, up to 3,000 orders/month | Starter, up to $1.5M/year in media spend* |
| Growth tier | $499/month, up to 15,000 orders/month | Professional, custom, $250K+/month in media spend |
| Top tier | $999/month, 25,000+ orders/month | Enterprise, custom, $500K+/month in media spend |
| Pricing is based on | Your order volume | Your monthly ad spend |
| AI agent included | On every paid plan | No — Apex automates ad signals, not profit actions |
| Book a Demo | *Plan cost depends on your ad spend tier. |
*Plan cost depends on your ad spend tier.
Compare Features
| Features | 4.8 · 495 reviews | 4.5 · 16 reviews |
|---|---|---|
| Daily Profit & Loss (COGS, fees, shipping, ad spend) | | |
| Predictive LTV | | |
| CAC & payback period | | |
| Cohort & repurchase-rate analysis | | |
| Multi-touch attribution | Blended, first/last touch via Shopify | Proprietary MTA + media mix modeling |
| Custom dashboards | | |
| AI agent that executes actions | Profit Agent | Apex feeds ad platforms, not broader profit actions |
| Amazon data | Add-on, +$75/month | Ads integration only, no marketplace P&L data |
| Book a Demo | Attribution and media mix modeling are where Northbeam is strongest — see "Do you need both?" below. |
Attribution and media mix modeling are where Northbeam is strongest — see "Do you need both?" below.
Why Lifetimely
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Profit, not just attribution
Northbeam optimizes for ROAS and attribution accuracy. Lifetimely accounts for COGS, shipping, fees, and ad spend to show what you actually keep.
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Built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business — a consumable brand at $12M looks nothing like an apparel brand rotating 400 SKUs a season — before it ever looks at your data.
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You stay in control
The agent monitors, diagnoses, plans, and executes — but only within the guardrails you set. Nothing ships without your approval.
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Pricing that doesn't require a minimum ad spend
Northbeam's Starter plan begins at $1,500/month and its models need meaningful ad volume before the output is reliable. Lifetimely is free up to 50 orders/month, with no ad spend threshold required at any tier.
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Works alongside what you already run
Most merchants don't replace Northbeam — they add Lifetimely for the P&L, LTV, and cohort visibility Northbeam doesn't provide.
Pricing
Lifetimely vs Northbeam: Pricing
Northbeam's pricing is tied to your monthly ad spend, not your order volume or store size. The more you spend on media, the higher the tier you're pushed into — and plans above Starter are quoted individually rather than published. Lifetimely charges based on order volume instead: a brand spending $500K a month on ads pays the same as a brand spending $50K a month, provided their order volumes match. Your bill reflects how much you're running through the platform, not how much you spend on ads.
Profit vs attribution
Lifetimely vs Northbeam: Profit vs. attribution
Northbeam tells you which channel or ad drove a sale — down to the touchpoint — using multi-touch attribution and media mix modeling. Lifetimely tells you whether that sale was actually profitable once costs are factored in, and which customers are worth acquiring again. Attribution answers "what worked." Profit answers "what's worth doing more of." If deep multi-touch attribution and media mix modeling built for large ad budgets is your top priority, Northbeam's is the stronger tool there. If turning what already happened into your next profitable move is the job, that's what the Profit Agent is built for.
AI
Lifetimely vs Northbeam: AI that acts
Northbeam's Apex feeds your ad performance data directly into ad platform algorithms, improving targeting and delivery. It's automation aimed at one thing: better ad performance. The Profit Agent acts on your full P&L and margin data — which cohorts are degrading, which products are worth promoting, where profit is leaking — and executes within the guardrails you set. Every recommendation the Profit Agent makes traces back to your real order and margin data, not just ad signals.
Growing DTC brands
Lifetimely vs Northbeam for growing DTC brands
Most brands run the performance cycle themselves: check what happened, work out why, decide what to do, brief someone to execute, come back later to see if it worked. Northbeam closes part of that loop for the ad side — it's excellent at telling you which channels and campaigns are actually driving revenue. The other half — what to do about it across your whole business, and getting it done — still falls on you. The Profit Agent closes both ends: it finds the opportunity in your P&L and cohort data, and executes within the guardrails you set. Some merchants run both: Northbeam for ad-spend-heavy attribution, Lifetimely for what happens to the money after the sale.
Do you need both?
Lifetimely vs Northbeam: do you need both?
Not necessarily instead of Northbeam. Merchants already spending enough on media to justify Northbeam's pricing sometimes keep it for attribution and media mix modeling, and add Lifetimely specifically for the real-time profit and loss, LTV, and cohort reporting Northbeam doesn't do. If you're already paying for Northbeam, the question isn't which tool to drop — it's whether you actually know what you're keeping after the sale. That's the gap Lifetimely closes.
Chosen By The Leading Brands
Here's what our customers have to say
"Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow."
"Lifetimely allows you to build custom dashboards based on what your needs are for the business. So I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards. There's literally something for everyone."
"Amazing app that brings together data in a really easy to understand way. If you are tracking new and repeat customers with a focus on lifetime value then this is a must. Customer service is extremely communicative and efficient."
"A powerhouse of an app at an amazing price! We've used Lifetimely to help determine more accurate budget and sales forecasting. Setting up was a breeze and the support has been timely. Can't wait to see what more they add!"
"Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions. On top of that, the support team at Lifetimely are amazing!"
"I LOVE Lifetimely. I've used it for years. It is such a powerful tool that help me understand my consumers more, purchasing behavior and where to spend money, product innovation and more. "
"This app is everything we needed. We were working too hard to export customer and order information from Shopify, then to manipulate it further in Excel, both time consuming and frustrating if the results didn't match monthly numbers!! If you aren't using this, you're missing out."
"Lifetimely remains one of our favorite tools to use. The Account Management team is highly attentive to our needs and has enabled us to dive even deeper into our customer analytics. From setup through comprehensive data review, Lifetimely serves as a focused, intelligently priced partner."
"It's easily one of the most valuable tools in our e-commerce stack. The insights into LTV and cohort behavior have completely changed how we look at customer retention and acquisition."
"This app has been instrumental in helping my team better understand LTV and create product strategies based on the data - incredibly well organized interface and does a lot more than you realize. Highly recommend."
"Easy to install! I like that this automates upsells based on learnings because it was getting very time consuming doing manual upsells since we are always launching new products. Customer service is 10/10 too."
"I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed and review the data."
FAQ
Common questions
What's the key difference between Lifetimely and Northbeam?
Northbeam is built for marketing attribution and media mix modeling at scale — which channels and ads are driving revenue — for brands with substantial ad budgets. Lifetimely's Profit Agent is built for profit: what you're actually keeping after COGS, shipping, fees, and ad spend — and acts on what it finds.
Does Lifetimely do attribution like Northbeam?
Lifetimely includes attribution using Shopify's native first- and last-touch tracking. If deep multi-touch attribution and media mix modeling backed by a large ad budget is your top priority, Northbeam's is more advanced there. That's exactly why some merchants run both: Northbeam for attribution, Lifetimely for profit, LTV, and cohort analysis on the same store data.
How much does the Profit Agent cost?
It's included on every paid Lifetimely plan, starting at $79/month for stores doing up to 500 orders a month. Pricing scales with your order volume, not your ad spend.
I already use Northbeam for attribution. Why do I need Lifetimely too?
Northbeam tells you which channel or ad drove a sale. It doesn't tell you whether that sale was actually profitable once COGS, shipping, fees, and ad spend are factored in — that's what the Profit Agent does. Some merchants keep both: Northbeam for ad attribution, Lifetimely for what happens after.
Can I switch from Northbeam to Lifetimely?
Yes. Connect your Shopify store and Lifetimely builds profit and LTV reports from your historical order data.
Does pricing require a minimum ad spend?
No. Lifetimely's plans are based on order volume, with no ad spend requirement. Northbeam's Starter plan is priced for brands spending under $1.5M a year in media, and its models need a meaningful volume of ad spend to produce reliable output — so smaller or lower-spend brands may not get full value from it.
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