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Triple Whale measures marketing. Lifetimely runs profit work.

Lifetimely's Profit Agent analyzes your store, builds retention marketing work, and finds upsell opportunities. Triple Whale is the stronger choice when proprietary attribution is the main job.

Built on $100B+ GMV across 45,000+ stores. Source

14-day trial on paid self-serve plans · Updated August 31, 2026

Profit work vs marketing measurement.

Both products report profit, LTV, and cohorts. Lifetimely puts those numbers to work across analysis, retention marketing, and upsells. Triple Whale goes deeper on attribution and marketing measurement.

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Lifetimely vs Triple Whale comparison across core jobs, capabilities, pricing, and best fit. Updated August 31, 2026.
Decision criterion Lifetimely Triple Whale
Primary job Profit work: analysis, retention marketing, upsells, P&L, LTV, CAC, cohorts, and products Marketing measurement: attribution, dashboards, ad performance, and AI-assisted operations
Profit and cost tracking Daily P&L with COGS, shipping, fees, ad spend, and product-level profit Net profit reporting with COGS, shipping, gateway fees, ad spend, taxes, and custom expenses
LTV and cohorts Predictive LTV, cohort reports, repurchase behavior, retention, and CAC payback Customer cohorts, LTV, segmentation, retention, and CAC analysis
Attribution Channel-level ad spend, revenue, CPC, ROAS, and Shopify-based attribution First-party Triple Pixel, multi-touch attribution, and broader measurement options
AI workflow Profit Agent runs analysis, builds retention marketing work, and finds upsell opportunities Moby supports analysis on Foundation; Automate adds scheduled workflows, specialists, and governed actions
Paid starting price $49/month for up to 500 monthly orders Foundation starts at $219/month at the lowest public GMV band
Pricing basis Monthly Shopify order volume Annual GMV and selected package
Published commitment Monthly plans with a 14-day trial on paid self-serve tiers Foundation, Automate, and Enterprise are 12-month subscriptions; billing can be monthly or annual
Best fit Teams that want an AI profit analyst doing recurring analysis, retention, and upsell work Teams that prioritize first-party attribution, complex measurement, or broader marketing automation

Feature descriptions come from each vendor's public pricing page, Shopify App Store listing, and linked help documentation. “Best fit” is our editorial judgment. Pricing and plan availability can change; confirm a current quote before purchasing.

Choose Lifetimely when you want the work done.

  • The Profit Agent runs P&L, margin, LTV, CAC, cohort, and product analysis.
  • It builds retention marketing work from customer behavior and repeat-purchase data.
  • It finds upsell opportunities and smarter offers from real buying patterns.
  • You review the evidence and approve supported actions before they go live.
See the Profit Agent at work →

Choose Triple Whale when attribution comes first.

  • You need the Triple Pixel and proprietary multi-touch attribution as the measurement foundation.
  • You need MMM, incrementality testing, multi-brand reporting, or enterprise measurement controls.
  • You want Moby automations, specialists, creative workflows, or governed actions across marketing tools.
  • Your team will use a broad analytics suite enough to justify GMV-based pricing and the applicable contract.
Review Triple Whale's current plans →

Lifetimely starts at $49/month.

Every paid plan includes the Profit Agent for analysis, retention marketing work, and upsell discovery. Triple Whale Foundation starts at $219/month and prices by annual GMV.

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Published Lifetimely and Triple Whale pricing comparison, updated August 31, 2026.
Plan detail Lifetimely Triple Whale
Free $0 up to 50 orders/month Free plan available
First paid plan S: $49/month up to 500 orders Foundation: from $219/month
AI availability Profit Agent included on paid plans Moby analysis on Foundation; Automations on Automate from $749/month
Enterprise Unlimited: $999/month for 25,000+ orders Custom pricing
Price changes with Monthly order volume Annual GMV and package

Triple Whale publishes Foundation, Automate, and Enterprise as 12-month subscriptions, even when billed monthly. Prices vary by GMV and package. See Lifetimely pricing.

Try Lifetimely without removing Triple Whale.

Connect the same Shopify store and put the Profit Agent to work. Keep Triple Whale until Lifetimely has earned the switch.

  • Connect Shopify. Keep Triple Whale running.
  • Confirm your costs. COGS, shipping, fees, ad spend, and refunds.
  • Compare the work. Use one real reporting cycle before changing the stack.

Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions.

Hot Leathers · Lifetimely customer

Lifetimely vs Triple Whale FAQs

Is Lifetimely a Triple Whale alternative?

Yes, when the main job is Shopify profit, P&L, LTV, cohort, CAC, product, and customer analysis. It is not a one-for-one replacement for every Triple Whale capability. Triple Whale is the stronger fit when proprietary multi-touch attribution, MMM, incrementality testing, or broad marketing automation is the priority.

Which is better for Shopify profit analytics?

Choose Lifetimely when you want the Profit Agent to run analysis, build retention marketing work, and find upsell opportunities from your store data. Triple Whale also reports profit, costs, LTV, and cohorts, but its core strength is attribution and broader marketing measurement.

Does Triple Whale track profit and LTV?

Yes. Triple Whale documents net profit, cost inputs, customer cohorts, LTV, and CAC analysis. The meaningful difference is not whether those metrics exist. It is whether you want a broad attribution and marketing operating system or a more focused profit-analysis workflow.

Which platform is stronger for marketing attribution?

Triple Whale is the stronger fit for teams that need its first-party Triple Pixel, multi-touch attribution, and advanced measurement options. Lifetimely includes channel-level marketing attribution, ad spend, CPC, ROAS, and CAC, but deep proprietary attribution is not its primary job.

How does Lifetimely pricing compare with Triple Whale?

Lifetimely prices by monthly order volume and starts at $49 per month for up to 500 orders. Triple Whale prices paid plans by annual GMV and package; Foundation starts at $219 per month and Automate at $749 per month at the lowest public GMV band. Confirm current Triple Whale pricing for your GMV before purchasing.

Can I use Lifetimely and Triple Whale together?

Yes. Keep Triple Whale for attribution while Lifetimely runs profit analysis, retention marketing work, and upsell discovery. You can test both against the same store before changing your stack.

How should I switch from Triple Whale to Lifetimely?

Connect Lifetimely without removing Triple Whale. Verify your cost inputs, let the Profit Agent analyze the same reporting period, and compare the work each product produces. Keep Triple Whale until Lifetimely has earned the switch.

Does Lifetimely offer a free trial?

Yes. Lifetimely paid self-serve plans include a 14-day free trial. The free plan covers stores with up to 50 monthly orders but does not include the Profit Agent or Lifetimely MCP.

Sources and methodology

This comparison uses public vendor pricing pages, help documentation, and Shopify App Store listings. We compared the jobs, capabilities, starting prices, pricing meters, and published commitments a buyer can verify. We did not treat feature presence alone as proof that both products perform the job equally well.

Last reviewed August 31, 2026. Product features, usage allowances, contracts, and prices can change. Verify the current terms with each vendor.

Put the Profit Agent to work.

Get profit analysis, retention marketing work, and upsell opportunities from the store data you already have.