| Primary job | Profit work: analysis, retention marketing, upsells, P&L, LTV, CAC, cohorts, and products | Marketing measurement: attribution, dashboards, ad performance, and AI-assisted operations |
| Profit and cost tracking | Daily P&L with COGS, shipping, fees, ad spend, and product-level profit | Net profit reporting with COGS, shipping, gateway fees, ad spend, taxes, and custom expenses |
| LTV and cohorts | Predictive LTV, cohort reports, repurchase behavior, retention, and CAC payback | Customer cohorts, LTV, segmentation, retention, and CAC analysis |
| Attribution | Channel-level ad spend, revenue, CPC, ROAS, and Shopify-based attribution | First-party Triple Pixel, multi-touch attribution, and broader measurement options |
| AI workflow | Profit Agent runs analysis, builds retention marketing work, and finds upsell opportunities | Moby supports analysis on Foundation; Automate adds scheduled workflows, specialists, and governed actions |
| Paid starting price | $49/month for up to 500 monthly orders | Foundation starts at $219/month at the lowest public GMV band |
| Pricing basis | Monthly Shopify order volume | Annual GMV and selected package |
| Published commitment | Monthly plans with a 14-day trial on paid self-serve tiers | Foundation, Automate, and Enterprise are 12-month subscriptions; billing can be monthly or annual |
| Best fit | Teams that want an AI profit analyst doing recurring analysis, retention, and upsell work | Teams that prioritize first-party attribution, complex measurement, or broader marketing automation |