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Lifetimely vs Triple Whale (2026)
Triple Whale shows you revenue.
Lifetimely finds you profit.
Powered by $100B+ in GMV across 45,000 Shopify stores.
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Compare Pricing
| 4.9 · 495 reviews |  4.1 · 92 reviews | |
|---|---|---|
| Free tier | $0, up to 50 orders/month | <$250K in GMV |
| Entry price | $79/month, up to 500 orders/month | Foundation, from $219/month |
| Mid-tier | $149/month, up to 3,000 orders/month | Foundation, from $329/month |
| Growth tier | $499/month, up to 15,000 orders/month | Automate, from $749/month |
| Top tier | $999/month, 25,000+ orders/month | Enterprise, custom |
| Pricing is based on | Your order volume | Your GMV tier |
| AI agent included | On every paid plan | On every paid plan |
| Book a Demo | *Plan cost depends on your GMV tier. |
*Plan cost depends on your GMV tier.
Compare Features
| Features | 4.9 · 495 reviews | 4.1 · 92 reviews |
|---|---|---|
| Daily Profit & Loss (COGS, fees, shipping, ad spend) | | |
| Predictive LTV | | |
| CAC & payback period | | CAC via ad spend, no payback modeling |
| Cohort & repurchase-rate analysis | | |
| Multi-touch attribution | Blended, first/last touch via Shopify | Proprietary pixel (their core strength) |
| Custom dashboards | | |
| AI agent that executes actions | Profit Agent | Moby 2 |
| Amazon data | Add-on +$75/mo | Included |
| Book a Demo | Attribution is where Triple Whale is strongest - see "Do you need both?" below. |
Attribution is where Triple Whale is strongest - see "Do you need both?" below.
Why Lifetimely
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Profit, not just revenue
Triple Whale optimizes for ROAS and revenue. Lifetimely accounts for COGS, shipping, fees, and ad spend to show what you actually keep.
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Built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business before it ever looks at your data.
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You stay in control
The agent monitors, diagnoses, plans, and executes - but only within the guardrails you set. Nothing ships without your approval.
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Pricing scales with orders, not revenue
Grow your GMV without your analytics bill jumping tiers.
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Works alongside Triple Whale
Most merchants don't replace Triple Whale - they add Lifetimely for P&L, LTV, and cohort visibility Triple Whale doesn't provide.
Pricing
Lifetimely vs Triple Whale: Pricing
Triple Whale prices on your GMV tier; Lifetimely prices on your order volume. Neither model is wrong, they just fit different businesses. A store doing $10M a year in 2,000 high-AOV orders pays the same with Lifetimely as a store doing $2M in 2,000 low-AOV orders, because the bill reflects how much you run through the platform. With Triple Whale, that same store's GMV places it in a higher tier. If your AOV is high, compare both models against your own numbers before deciding.
Profit vs attribution
Lifetimely vs Triple Whale: Profit vs. attribution
Triple Whale tells you which channel or ad drove a sale. Lifetimely tells you whether that sale was actually profitable once costs are factored in - and which customers are worth acquiring again. Attribution answers "what worked." Profit answers "what's worth doing more of." If deep multi-touch attribution backed by a proprietary tracking pixel is your top priority, Triple Whale's is the stronger tool there. If turning what already happened into your next profitable move is the job, that's what the Profit Agent is built for.
AI
Lifetimely vs Triple Whale: AI that acts
Both platforms now ship an AI agent - Lifetimely's Profit Agent and Triple Whale's Moby 2. The difference is what each is grounded in. Moby 2 acts on ad and attribution data: campaign budgets, creative, audience syncs. The Profit Agent acts on your full P&L and margin data: which cohorts are degrading, which products are worth promoting, where profit is leaking. Every recommendation the Profit Agent makes traces back to your real order and margin data.
Growing DTC brands
Lifetimely vs Triple Whale for growing DTC brands
Most brands run the performance cycle themselves: check what happened, work out why, decide what to do, brief someone to execute, come back later to see if it worked. Triple Whale closes half that loop - it's excellent at telling you what happened to your ad spend. The other half - what to do about it, and getting it done - still falls on you. The Profit Agent closes both ends: it finds the opportunity in your P&L and cohort data, and executes within the guardrails you set. Plenty of merchants run both today: Triple Whale for the top of the funnel, Lifetimely for what happens to the money after the sale.
Do you need both?
Lifetimely vs Triple Whale: do you need both?
The two platforms answer different questions, and they're better together. Triple Whale tells you where revenue comes from; Lifetimely tells you what you keep and which customers are worth acquiring again. Merchants running Triple Whale for attribution and ad performance add Lifetimely for the real-time profit and loss, LTV, and cohort reporting that completes the picture. If you're already paying for Triple Whale, the question isn't which tool to drop. It's whether you actually know what you're keeping after the sale. That's the gap Lifetimely closes.
Chosen By The Leading Brands
Here's what our customers have to say
"Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow."
"Lifetimely allows you to build custom dashboards based on what your needs are for the business. So I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards. There's literally something for everyone."
"Amazing app that brings together data in a really easy to understand way. If you are tracking new and repeat customers with a focus on lifetime value then this is a must. Customer service is extremely communicative and efficient."
"A powerhouse of an app at an amazing price! We've used Lifetimely to help determine more accurate budget and sales forecasting. Setting up was a breeze and the support has been timely. Can't wait to see what more they add!"
"Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions. On top of that, the support team at Lifetimely are amazing!"
"I LOVE Lifetimely. I've used it for years. It is such a powerful tool that help me understand my consumers more, purchasing behavior and where to spend money, product innovation and more. "
"This app is everything we needed. We were working too hard to export customer and order information from Shopify, then to manipulate it further in Excel, both time consuming and frustrating if the results didn't match monthly numbers!! If you aren't using this, you're missing out."
"Lifetimely remains one of our favorite tools to use. The Account Management team is highly attentive to our needs and has enabled us to dive even deeper into our customer analytics. From setup through comprehensive data review, Lifetimely serves as a focused, intelligently priced partner."
"It's easily one of the most valuable tools in our e-commerce stack. The insights into LTV and cohort behavior have completely changed how we look at customer retention and acquisition."
"This app has been instrumental in helping my team better understand LTV and create product strategies based on the data - incredibly well organized interface and does a lot more than you realize. Highly recommend."
"Easy to install! I like that this automates upsells based on learnings because it was getting very time consuming doing manual upsells since we are always launching new products. Customer service is 10/10 too."
"I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed and review the data."
FAQ
Common questions
What's the key difference between Lifetimely and Triple Whale?
Triple Whale is built for marketing attribution - which channels and ads are driving revenue. Lifetimely's Profit Agent is built for profit: what you're actually keeping after COGS, shipping, fees, and ad spend - and acts on what it finds.
Does Lifetimely do attribution like Triple Whale?
Lifetimely includes attribution using Shopify's native first- and last-touch tracking. If deep multi-touch attribution backed by a proprietary pixel is your top priority, Triple Whale's is more advanced there. That's exactly why many merchants run both: Triple Whale for attribution, Lifetimely for profit, LTV, and cohort analysis on the same store data.
How much does the Profit Agent cost?
It's included on every paid Lifetimely plan, starting at $79/month for stores doing up to 500 orders a month. Pricing scales with your order volume, not your revenue.
Can I use Lifetimely alongside Triple Whale?
Yes, and most merchants who have both do exactly that. Triple Whale tells you which channel or ad drove a sale; Lifetimely tells you whether that sale was actually profitable once COGS, shipping, fees, and ad spend are factored in. Both connect to the same Shopify store without conflict, and Lifetimely builds profit and LTV reports from your full order history from day one.
Does pricing increase as my GMV grows?
Lifetimely's plans are based on order volume, not revenue, so your bill only changes when your order volume does. Triple Whale's pricing is based on GMV tier. Which works out cheaper depends on your average order value.
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