Lifetimely for
Home & Household
Lifetimely for Home & Household
Your Profit Agent. Cleaning Up Your Path To Profit.
Your products live in their home. Know what keeps them coming back.
Profit Agent watches every customer, product, cohort and replenishment pattern — surfacing which products create your best customers, when they’re ready for a refill, what they buy next and where margin is being won or lost. Built on insights from 45,000+ Shopify brands and $100B+ in GMV.
Just let me in - Start Free Trial ›
Built for brands that become household names, literally.
From cleaning and laundry to home fragrance and everyday essentials, Lifetimely helps DTC brands understand what turns a first purchase into an ongoing place in the home. Join 45,000+ brands using the industry standard for profit intelligence.
“Things that were on the back burner, interesting, but I’d never got around to them, now I’m actually investigating them.”
Nathan,
Co-Founder, Marlow & Peach
One product gets you in the door. The whole home is the opportunity.
They bought your kitchen cleaner. Great. Do they refill it? Try your laundry range? Add dish care? Subscribe? Eventually buy everything from you? Lifetimely follows what happens after order one to show you which journeys create LTV and profit.
Know when it’s time for a refill.
A bottle might say 30 washes, but households don’t all consume at the same rate. Lifetimely knows which customers are worth retaining, and what offer will protect your margins.
Stop optimising for the cheapest first bottle.
One campaign might sell thousands of discounted starter kits. Another might bring in customers who refill, expand into three categories and stay for years. Lifetimely connects acquisition to the entire household relationship.
Your best analyst. Always on.
Bring the household story together with questions operators actually ask.
- Match your reorder timing to how much they bought
- Set your refill flow on data, not a guess
- Find the channel that brings your stickiest customers
Just let me in - Start Free Trial ›
- Match your reorder timing to how much they bought
- Set your refill flow on data, not a guess
- Find the channel that brings your stickiest customers
It depends entirely on pack size. 32-load starters reorder at 34.0% with a 59-day median gap. 60-load: 36.9% at 94 days. 180-load: 38.6% at 168 days. 360-load: 41.5% at 226 days. Bigger packs retain better on a completely different clock.
Want me to split your replenishment flow into four cadences, one per pack size, instead of one timing for everyone?
Across your four refill families, 25% of refillers reorder by roughly day 60 to 71: shampoo day 66, dish soap 71, hand soap 62, body wash 61. Medians run 134 to 153 days. Day 60 sits just ahead of the early window.
Want me to set the flow at day 60 and run 60 against 90 as a test?
Among customers with 90+ days of history, Facebook-acquired buyers repeat at 61.9% with 1.72 average orders. SEO buyers repeat at 45.6% with near-identical 90-day value, $63.09 against $62.99. The gap is frequency, not basket size.
Want me to build a second-order flow for your Facebook first-time buyers, where the repeat behaviour is already strongest?
Just let me in - Start Free Trial ›
Built around your household ecommerce stack.
Lifetimely connects the systems already running your business — bringing together what customers buy, what they tell you, how you acquired them and what you actually make.
View All Integrations
Turn first orders into household habits.
Know what gets customers in the door, when they need more, what belongs in their home next and which relationships are actually profitable. Then let Profit Agent show you where to grow.
Just let me in - Start Free Trial ›