Lifetimely by Amp vs Polar Analytics

Lifetimely vs Polar Analytics (2026)

Polar gives you dashboards.
Lifetimely finds you profit.

Powered by $100B+ in GMV across 45,000 Shopify stores.

Profit and loss, LTV, and CAC, out of the box, not a dashboard you have to build yourself Backed by a decade of DTC data Built on 45,000 Shopify-native stores, not a horizontal BI platform retrofitted for ecommerce
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Compare Pricing

4.8
Free tier $0, up to 50 orders/mo
Entry price $79/mo, 500 orders
Mid-tier $149/mo, 3,000 orders
Growth tier $499/mo, 15,000 orders
Top tier $999/mo, 25k+ orders
Based on Order volume
AI agent Every paid plan
Polar Analytics
4.9
Free tier No free plan
Entry price $750/mo, $0–$5M GMV
Mid-tier $1,125–$2,000/mo, $5M–$15M GMV
Growth tier $2,950/mo, $20M–$25M GMV
Top tier $6,500/mo, $50M–$75M GMV
Based on GMV over 12 months
AI agent Polar MCP on Core Plan

*Custom pricing above $300M GMV.

Lifetimely's plans are set by order volume. Polar Analytics' are set by your GMV, so as your revenue grows, so does your bill, even if your order volume hasn't.

Compare Features

4.8
Daily P&L (COGS, fees, shipping, ad spend)
Predictive LTV
CAC & payback period
Cohort & repurchase-rate analysis
Multi-touch attribution
First/last touch via Shopify
Custom dashboards
AI agent (executes actions)
Profit Agent
Amazon data
Add-on +$75/mo
Dedicated data warehouse
Not required
Polar Analytics
4.9
Daily P&L (COGS, fees, shipping, ad spend)
General BI, not P&L specific
Predictive LTV
Basic cohorts; add-on for more
CAC & payback period
CAC only, no payback modeling
Cohort & repurchase-rate analysis
No repurchase-rate reporting
Multi-touch attribution
First-party pixel, server-side
Custom dashboards
AI agent (executes actions)
Ask Polar answers; paid agents act
Amazon data
Included in connectors
Dedicated data warehouse
Required (Snowflake)

Attribution and multichannel data are where Polar is strongest — see "Do you need both?" below.

Why Lifetimely

  • Profit, not just reporting

    Polar Analytics is a horizontal BI platform built to report on almost anything you connect to it. Lifetimely accounts for COGS, shipping, fees, and ad spend to show what you actually keep.

  • Built on $100B+ in GMV

    The Profit Agent already knows what good looks like for your type of business — a consumable brand at $12M looks nothing like an apparel brand rotating 400 SKUs a season — before it ever looks at your data.

  • You stay in control

    The agent monitors, diagnoses, plans, and executes — but only within the guardrails you set. Nothing ships without your approval.

  • Pricing that scales with orders, not your revenue

    Grow your GMV without your analytics bill jumping tiers. A brand doing $20M pays the same Lifetimely plan as a brand doing $5M, as long as their order volumes match.

  • Works alongside what you already run

    Most merchants don't replace Polar Analytics — they add Lifetimely for the profit and loss, LTV, and cohort visibility Polar doesn't specialize in.

Pricing

Lifetimely vs Polar Analytics: Pricing

Polar Analytics' pricing is tied to your GMV, not your order volume. The more revenue you do, the higher the tier you're pushed into — whether or not your operational footprint has actually grown. A brand under $5M in GMV pays $750/month on Polar's Core Plan; cross into $20M to $25M and that jumps to $2,950/month, and $50M to $75M runs $6,500/month — all for the same core feature set. Lifetimely charges based on order volume instead: a store doing $10M a year in 2,000 high-AOV orders pays the same as a store doing $2M a year in 2,000 low-AOV orders.

Profit vs business intelligence

Lifetimely vs Polar Analytics: Profit vs. business intelligence

Polar Analytics pulls your ad spend, inventory, and email performance into one dashboard you can build almost any report from. Lifetimely tells you whether what happened was actually profitable once costs are factored in — and which customers are worth acquiring again. Business intelligence answers "what happened." Profit answers "what's worth doing more of." If you want a general-purpose data warehouse and the flexibility to build any report yourself, Polar's the stronger tool there. If turning what already happened into your next profitable move is the job, that's what the Profit Agent is built for.

AI

Lifetimely vs Polar Analytics: AI that acts

Both platforms now ship AI — Lifetimely's Profit Agent and Polar's Ask Polar and agent suite. The difference is what each is grounded in and what it's allowed to do. Ask Polar answers questions about your data in plain English, and Polar sells separate paid agents for media buying, email, and inventory on top of that. The Profit Agent acts on your full P&L and margin data — which cohorts are degrading, which products are worth promoting, where profit is leaking — and executes within guardrails you set as one connected loop built into every paid plan, not a separate purchase per function.

Growing DTC brands

Lifetimely vs Polar Analytics for growing DTC brands

Most brands run the performance cycle themselves: check what happened, work out why, decide what to do, brief someone to execute, come back later to see if it worked. Polar Analytics gives you the raw material for that cycle — dashboards, connectors, and a data warehouse to build almost any report. The other half — what to do about it, and getting it done — still falls on you. The Profit Agent closes both ends: it finds the opportunity in your P&L and cohort data, and executes within the guardrails you set. Plenty of merchants run both today: Polar for centralized reporting and attribution, Lifetimely for what happens to the money after the sale.

Do you need both?

Lifetimely vs Polar Analytics: do you need both?

Not necessarily instead of Polar Analytics. Merchants running Polar for centralized data and attribution often add Lifetimely specifically for the real-time profit and loss, LTV, and cohort reporting Polar doesn't specialize in. If you're already paying for Polar, the question isn't which tool to drop — it's whether you actually know what you're keeping after the sale. That's the gap Lifetimely closes.

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FAQ

Common questions

What's the key difference between Lifetimely and Polar Analytics?

Polar Analytics is built as a general business intelligence platform — dashboards, a data warehouse, and connectors for almost any metric you want to track. Lifetimely's Profit Agent is built for profit: what you're actually keeping after COGS, shipping, fees, and ad spend — and acts on what it finds.

Does Lifetimely do attribution like Polar?

Lifetimely includes attribution using Shopify's native first- and last-touch tracking. If deep multi-touch attribution backed by a proprietary pixel is your top priority, Polar's is more advanced there. That's exactly why many merchants run both: Polar for attribution and centralized reporting, Lifetimely for profit, LTV, and cohort analysis on the same store data.

How much does the Profit Agent cost?

It's included on every paid Lifetimely plan, starting at $79/month for stores doing up to 500 orders a month. Pricing scales with your order volume, not your revenue.

I already use Polar Analytics for reporting. Why do I need Lifetimely too?

Polar tells you what's happening across your ad spend, inventory, and email performance. It doesn't tell you whether your sales are actually profitable once COGS, shipping, fees, and ad spend are factored in — that's what the Profit Agent does. Most merchants keep both: Polar for centralized reporting, Lifetimely for what happens after the sale.

Can I switch from Polar Analytics to Lifetimely?

Yes. Connect your Shopify store and Lifetimely builds profit and LTV reports from your historical order data.

Does pricing increase as my GMV grows?

No. Lifetimely's plans are based on order volume, not revenue. Polar Analytics' Core Plan pricing scales with your GMV tier — from $750/month under $5M to $6,500/month or more once you cross $50M — so your bill can increase even if your order volume hasn't changed.

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