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Lifetimely vs RetentionX (2026)
RetentionX shows you customer data.
Lifetimely finds you profit.
Powered by $100B+ in GMV across 21,000 Shopify stores.
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Compare Pricing
| 4.8 · 495 reviews |  4.9 · 50+ reviews | |
|---|---|---|
| Free tier | $0, up to 50 orders/month, no card required | No perpetual free plan — 30-day trial only |
| Entry price | $79/month, up to 500 orders/month | Starter from $49/month, up to $250K/year in sales |
| Mid-tier | $149/month, up to 3,000 orders/month | Core from $149/month |
| Growth tier | $499/month, up to 15,000 orders/month | Growth from $249/month |
| Top tier | $999/month, 25,000+ orders/month | Custom pricing, scales up to $30M+/year in sales |
| Pricing based on | Your order volume | Your annual revenue tier |
| AI agent included | On every paid plan | Not included — automations are rule-based, not an autonomous agent |
| Book a Demo | Revenue growth triggers a tier jump — even if your order volume hasn't changed. |
Lifetimely's plans are set by order volume. RetentionX's are set by your annual revenue — cross a revenue threshold and your bill goes up, even if your order count hasn't changed.
Compare Features
| 4.8 · 495 reviews | 4.9 · 50+ reviews | |
|---|---|---|
| Daily P&L (COGS, fees, shipping, ad spend) | ||
| Predictive LTV | On every paid plan | Growth tier only |
| CAC & payback period | Not offered | |
| Cohort & repurchase-rate analysis | ||
| Multi-touch attribution | Core tier and up | |
| First-party pixel / identity resolution | Shopify pixel & UTMs | RX Pixel, cross-device resolution |
| Custom dashboards | ||
| AI agent that executes with your approval | Profit Agent | Rule-based automations only |
| Amazon data | Add-on, +$75/month | Not supported |
| Book a Demo |
Why Lifetimely
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Profit, not just customer intelligence
RetentionX tells you who your best customers are and how to reach them again. Lifetimely tells you whether reaching them was actually profitable once costs are factored in — and which cohorts are worth investing in again.
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An agent that executes, not just automates
RetentionX's automations run the segments and audience syncs you configure. The Profit Agent monitors your P&L and cohort data continuously, proposes what to do next with reasoning attached, and executes once you approve.
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Pricing by order volume, not revenue
Cross a revenue tier and your RetentionX bill goes up — whether your order volume changed or not. Lifetimely's pricing reflects actual usage. A high-AOV brand doing $10M on 2,000 orders pays the same as a $2M brand doing the same order count.
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Built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business — before it ever looks at your data. That's what 21,000 Shopify stores and a decade of DTC data makes possible.
Profit vs customer intelligence
Lifetimely vs RetentionX: Profit vs. customer intelligence
RetentionX is built to help you understand and segment your customers — cohorts, RFM, LTV, audiences. Lifetimely takes it further: it factors in COGS, shipping, fees, and ad spend to show what you actually keep, then tells you what to do about it. Customer intelligence answers "who should I target." Profit answers "what's worth doing more of."
Pricing
Lifetimely vs RetentionX: Pricing
RetentionX's pricing is tied to your annual revenue, not your order volume. The more you sell, the higher the tier you're pushed into — whether or not your operational footprint has actually grown. Lifetimely charges based on order volume instead: a store doing $10M a year in 2,000 high-AOV orders pays the same as a store doing $2M a year in 2,000 low-AOV orders. Your bill reflects how much you're running through the platform, not how much revenue you generate.
AI
Lifetimely vs RetentionX: AI that acts
RetentionX's automations act on rules and audiences you set up: sync a segment to Meta, reorder a collection when conversion data shifts. They run what you configure, but don't decide what's worth doing. The Profit Agent works differently — it monitors your full P&L and cohort data, surfaces what needs attention, proposes an action plan with reasoning, and executes once you approve. You set the guardrails. The agent handles watching for the opportunity and doing the work.
Benchmarks
Lifetimely vs RetentionX: built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business. A consumable brand at $12M looks nothing like an apparel brand rotating 400 SKUs a season — before it ever looks at your data. That's what 21,000 Shopify stores and a decade of DTC data makes possible.
Growing DTC brands
Lifetimely vs RetentionX for growing DTC brands
Most brands run the performance cycle themselves: check what happened, work out why, decide what to do, brief someone to execute, come back later to see if it worked. RetentionX is excellent at the first half of that loop — understanding customers and syncing that understanding to your marketing tools. The other half — deciding what's worth doing about it, and getting it done — still falls on you. The Profit Agent closes both ends: it finds the opportunity in your P&L and cohort data, and executes within the guardrails you set.
Chosen By The Leading Brands
Here's what our customers have to say
"Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow."
"Lifetimely allows you to build custom dashboards based on what your needs are for the business. So I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards. There's literally something for everyone."
"Amazing app that brings together data in a really easy to understand way. If you are tracking new and repeat customers with a focus on lifetime value then this is a must. Customer service is extremely communicative and efficient."
"A powerhouse of an app at an amazing price! We've used Lifetimely to help determine more accurate budget and sales forecasting. Setting up was a breeze and the support has been timely. Can't wait to see what more they add!"
"Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions. On top of that, the support team at Lifetimely are amazing!"
"I LOVE Lifetimely. I've used it for years. It is such a powerful tool that help me understand my consumers more, purchasing behavior and where to spend money, product innovation and more. "
"This app is everything we needed. We were working too hard to export customer and order information from Shopify, then to manipulate it further in Excel, both time consuming and frustrating if the results didn't match monthly numbers!! If you aren't using this, you're missing out."
"Lifetimely remains one of our favorite tools to use. The Account Management team is highly attentive to our needs and has enabled us to dive even deeper into our customer analytics. From setup through comprehensive data review, Lifetimely serves as a focused, intelligently priced partner."
"It's easily one of the most valuable tools in our e-commerce stack. The insights into LTV and cohort behavior have completely changed how we look at customer retention and acquisition."
"This app has been instrumental in helping my team better understand LTV and create product strategies based on the data - incredibly well organized interface and does a lot more than you realize. Highly recommend."
"Easy to install! I like that this automates upsells based on learnings because it was getting very time consuming doing manual upsells since we are always launching new products. Customer service is 10/10 too."
"I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed and review the data."
FAQ
Common questions
What's the key difference between Lifetimely and RetentionX?
RetentionX is built for customer intelligence and marketing automation — segmentation, identity resolution, audience syncs. Lifetimely's Profit Agent is built for profit: what you're actually keeping after COGS, shipping, fees, and ad spend — and acts on what it finds.
Does Lifetimely do customer segmentation and identity resolution like RetentionX?
Lifetimely covers cohort analysis, repurchase behavior, and predictive LTV out of the box, built on your Shopify order and customer data. It doesn't run its own tracking pixel or cross-device identity resolution the way RetentionX does — Lifetimely works from Shopify's native data instead. That's enough to answer what actually drives profit: which cohorts are worth investing in, which products bring customers back, and where your margin is leaking.
How much does the Profit Agent cost?
It's included on every paid Lifetimely plan, starting at $79/month for stores doing up to 500 orders a month. Pricing scales with your order volume, not your revenue.
Can I run Lifetimely and RetentionX at the same time?
Yes. Some merchants use RetentionX for segmentation and audience syncs and Lifetimely for profit, LTV, and cohort analysis. Both pull from the same store data and don't conflict.
Can I switch from RetentionX to Lifetimely?
Yes. Connect your Shopify store and Lifetimely builds profit and LTV reports from your historical order data.
Does pricing increase as my revenue grows?
With RetentionX, yes — plans are tiered by annual revenue, so crossing a revenue threshold moves you to a pricier tier. With Lifetimely, no — plans are based on order volume, not revenue.
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