Lifetimely for
Supplements & Nutrition
Lifetimely for Supplements & Nutrition Brands
Your Profit Agent. Your Daily Dose Of Profitable Growth.
Your customers are building a supplement stack. Your profit should be stacking too.
Profit Agent watches every customer, cohort, SKU and purchase pattern, surfacing what's growing profit, what's quietly eroding it, and where to act next. Built on insights from 45,000+ Shopify brands and $100B+ in GMV.
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Built for brands that become part of the daily routine.
Join 45,000+ brands using the industry standard for profit intelligence. From collagen and protein to adaptogens and greens, Lifetimely is the engine behind the fastest-growing supplement brands on Shopify.
“I will say I am kind of obsessed with the profit agent. It is so cool, it’s just like having my own little data analyst.”
Amy Sagar,
Head of Marketing at Clevr Blends
One product gets them in. The daily dose builds the business.
Most supplement brands race to acquire the cheapest possible first-order customer. But a single sale isn't a supplement business — a daily habit is. Lifetimely maps the journey from trial purchase to full stack: which products create repeat buyers, which cohorts convert to subscriptions, and where you're losing customers who could have become regulars. Know where the compounding actually happens.
Know what belongs in their stack next.
Profit Agent surfaces the cross-sell patterns your customers are already showing you. When someone buys whey protein, which collagen, pre-workout, or vitamin actually converts next — and at what margin? We tell you, so you can build the bundle before they find it somewhere else.
The sachet in the box could be their next daily product.
A sample in every order costs cents. Converting a curious customer into a daily habit is worth hundreds in LTV. Lifetimely tracks which sachet programs create genuine second purchases versus which ones cannibalize margin with no downstream conversion.
Stop optimising for the cheapest first bottle.
Low AOV entry products can look great on ROAS and terrible on LTV. Profit Agent compares the 90-day LTV of every entry SKU, so you know which first purchases actually start a supplement journey — and which ones attract one-and-done bargain hunters.
Your best analyst. Always on.
Profit Agent doesn't just show data; it provides answers and one step further, it acts. Ask “Which entry product builds the highest-LTV supplement customers?” or “When did my subscription cohort quality start declining?” and get instant, supplement-literate insights. It's like having a world-class ecommerce analyst watching your store 24/7, ready to help you optimise for profit in real-time.
- Find out when your customer quality started slipping
- See what your entry product customers actually buy next
- Turn one-product first orders into two-product ones
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- Find out when your customer quality started slipping
- See what your entry product customers actually buy next
- Turn one-product first orders into two-product ones
Your 12-month cohort data shows a clear inflection point. Customers acquired before Q3 have a 90-day repeat rate of 34.2%. Cohorts acquired after Q3 are running at 22.7%.
The drop maps directly to a lower-intent campaign you scaled in August. Average first-order value also fell from $67 to $51, and subscription attachment dropped from 18% to 9% in the same window.
Want me to isolate your pre-Q3 customers in Klaviyo and build a win-back sequence for the post-Q3 cohort most likely to convert to subscriptions?
Your bone broth starter customers show a strong crossover pattern. 41.3% add a collagen product within 60 days — your highest cross-category conversion rate by a significant margin.
Crossover customers have a 90-day LTV of $209 vs $94 for single-category buyers. That's a 122% LTV gap driven by a single product introduction, with no offer currently in place.
Want me to set up a post-purchase collagen intro offer at day 12 for all new broth customers, and build a Klaviyo segment of broth-only buyers who haven't crossed over yet?
Your average first order is 1.4 products. Customers with 2+ products on their first order have a 90-day repeat rate of 43.7% vs 19.2% for single-product orders.
Your top natural attach is protein powder pairing with an electrolyte blend — it shows up in 1,247 carts at a 28.4% attachment rate with no offer in place. A starter kit combining both has a 91% sell-through rate.
Want me to build a cart upsell on the protein powder, set a minimum margin floor, and test a 10% bundle discount vs no discount — tracking 90-day LTV for each version?
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Built around your supplement stack.
Lifetimely sits at the center of your ecosystem. We ingest order data from Shopify, activate segments in Klaviyo, track recurring revenue from Recharge and Stay AI, and pull real-time spend from Meta and Google. Add your COGS for a complete view of your actual profit.
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Build a more profitable stack.
Ready to stop guessing which products drive real loyalty and start building a more profitable supplement business? Get the profit intelligence used by the world's fastest-growing supplement brands. Turn customer data into compounding revenue today.
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