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Lifetimely vs Hiro Analytics (2026)
Hiro reports on your email channel.
Lifetimely turns your whole store into profit.
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Compare Pricing
| 4.8 · 495 reviews | No public Shopify rating | |
|---|---|---|
| Free tier | $0, up to 50 orders/month | None, 30-day free trial |
| Entry price | $79/month, up to 500 orders/month | Agency plans from $500/month |
| Mid-tier | $149/month, up to 3,000 orders/month | Scales with connected clients, not published |
| Growth tier | $499/month, up to 15,000 orders/month | Scales with connected clients, not published |
| Top tier | $999/month, 25,000+ orders/month | Not published |
| Pricing based on | Your order volume | Number of connected clients |
| AI agent included | On every paid plan | No agent — AI summaries in reports |
| Book a Demo | Each new client added moves Hiro's bill — the pilot price is not the rollout price. |
Lifetimely's plans are set by order volume, starting free for stores doing up to 50 orders a month, so an agency can pilot with a single client before committing anything. Hiro's agency plans start at $500/month, with pricing based on the number of clients connected to the platform. If you want to prove a tool answers your retention questions before rolling it out across your book, the entry point matters.
Compare Features
| 4.8 · 495 reviews | No public Shopify rating | |
|---|---|---|
| Daily P&L (COGS, fees, shipping, ad spend) | ||
| Predictive LTV | Email-attributed LTV lift only | |
| CAC & payback period | ||
| Whole-store cohort & repurchase-rate analysis | Email-attributed cohorts only | |
| Klaviyo campaign & flow reporting | Connected to LTV and profit | Granular ESP reporting (core strength) |
| Multi-ESP reporting (Attentive, Postscript, Omnisend) | ||
| Multi-client account overview | One workspace per store | Built for agencies |
| Builds Klaviyo segments from LTV & churn signals | Reporting only | |
| Ad spend & channel attribution (Meta, Google, TikTok) | ||
| Industry benchmarks | ||
| AI agent that executes actions | Profit Agent | |
| Book a Demo | Multi-account ESP reporting is where Hiro is strongest — see Do you need both? below for how the two fit together. |
Why Lifetimely
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Profit, not just email metrics
Hiro tells you what your campaigns and flows drove in attributed revenue. Lifetimely accounts for COGS, shipping, fees, and ad spend to show what that email revenue is actually worth once everything is factored in.
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Built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business — a consumable brand at $12M looks nothing like an apparel brand rotating 400 SKUs a season — before it ever looks at your data.
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An agent that acts, not another report
Hiro's reports end where your to-do list begins. The Profit Agent finds the churn-risk VIPs, builds the Klaviyo segment, and pushes it live on your approval. The finding and the fix, in the same conversation.
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The whole store, not one channel
Email is one input. Lifetimely connects it to your P&L, ad spend, product performance, and cohort LTV, so you can see what retention marketing contributes to the number that matters: profit.
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You stay in control
The agent monitors, diagnoses, plans, and executes — but only within the guardrails you set. Nothing ships without your approval.
Pricing
Lifetimely vs Hiro Analytics: Pricing
Lifetimely charges by order volume per store, starting free up to 50 orders a month and $79/month up to 500 orders. That makes the pilot cheap: an agency can install Lifetimely on one low-volume client for under $100 a month, prove it answers their retention reporting questions, and roll it out client by client. As your book grows, agency partner agreements are available, so pricing scales with your rollout instead of ahead of it. Hiro's agency plans start at $500/month, priced by connected clients, so the evaluation starts at a different scale. The difference isn't the model — it's where you get to start.
Reporting vs profit
Lifetimely vs Hiro Analytics: Reporting vs. profit
Hiro is a reporting layer on top of your ESP data, and a good one. It filters recurring subscription orders out of attributed revenue, compares flow versions over time, and puts email creatives next to their performance. But its numbers stop at attributed revenue. It cannot tell you whether that revenue was profitable, what those customers are worth over 12 months, or how much you can spend to acquire more of them. Lifetimely starts from your order and margin data, then connects email performance to LTV, CAC, and contribution margin. Reporting answers "what did email drive." Profit answers "what was it worth, and what should we do next."
Insight that becomes action
Lifetimely vs Hiro Analytics: Insight that becomes action
Hiro adds AI summaries to its reports: the key takeaways, written for you. The Profit Agent goes further, because it is built on your full store data, not just your ESP export. Ask it which VIPs are slipping away and it identifies them from LTV and churn probability, drafts the Klaviyo list, and pushes it live when you approve. Ask which flows are underperforming and it ranks them by revenue and LTV impact, then surfaces the highest-leverage fixes. Every recommendation traces back to your real order and margin data. The loop runs continuously, whether or not you have bandwidth that week.
For agencies
Lifetimely vs Hiro Analytics for agencies
Hiro was built by an agency for agency reporting, and it shows: multi-account overviews, branded client reports, self-serve dashboards. If the job is producing a faster, prettier report of what Klaviyo already knows, Hiro does that well. The gap is what happens after the report. Your team still has to work out why LTV moved, decide what to change, and go build it. The Profit Agent runs that cycle for every client store: it monitors, flags what needs attention, proposes the action plan with reasoning, and executes on approval. The same cycle, running across every brand in your portfolio, not just the clients you had time to check this week. And because clients can start free or at $79/month, you can prove the value on one account before rolling it out.
Do you need both?
Lifetimely vs Hiro Analytics: do you need both?
Some agencies will keep Hiro for multi-ESP client reporting — especially across Attentive and Postscript accounts — and add Lifetimely for the profit, LTV, and cohort intelligence Hiro doesn't have, plus an agent that acts on it. If you're already paying for Hiro, the question isn't whether your reports look good. It's whether you know what your retention work is worth in profit, and whether anything happens automatically when the data says it should. That's the gap Lifetimely closes.
Chosen By The Leading Brands
Here's what our customers have to say
"Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow."
"Lifetimely allows you to build custom dashboards based on what your needs are for the business. So I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards. There's literally something for everyone."
"Amazing app that brings together data in a really easy to understand way. If you are tracking new and repeat customers with a focus on lifetime value then this is a must. Customer service is extremely communicative and efficient."
"A powerhouse of an app at an amazing price! We've used Lifetimely to help determine more accurate budget and sales forecasting. Setting up was a breeze and the support has been timely. Can't wait to see what more they add!"
"Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions. On top of that, the support team at Lifetimely are amazing!"
"I LOVE Lifetimely. I've used it for years. It is such a powerful tool that help me understand my consumers more, purchasing behavior and where to spend money, product innovation and more. "
"This app is everything we needed. We were working too hard to export customer and order information from Shopify, then to manipulate it further in Excel, both time consuming and frustrating if the results didn't match monthly numbers!! If you aren't using this, you're missing out."
"Lifetimely remains one of our favorite tools to use. The Account Management team is highly attentive to our needs and has enabled us to dive even deeper into our customer analytics. From setup through comprehensive data review, Lifetimely serves as a focused, intelligently priced partner."
"It's easily one of the most valuable tools in our e-commerce stack. The insights into LTV and cohort behavior have completely changed how we look at customer retention and acquisition."
"This app has been instrumental in helping my team better understand LTV and create product strategies based on the data - incredibly well organized interface and does a lot more than you realize. Highly recommend."
"Easy to install! I like that this automates upsells based on learnings because it was getting very time consuming doing manual upsells since we are always launching new products. Customer service is 10/10 too."
"I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed and review the data."
FAQ
Common questions
What's the key difference between Lifetimely and Hiro Analytics?
Hiro is a reporting tool for your email and SMS channel, built for agencies that need faster Klaviyo client reporting. Lifetimely's Profit Agent is built on your whole store: profit after COGS, shipping, fees, and ad spend, predictive LTV, and cohort analysis — and it acts on what it finds.
Does Lifetimely do Klaviyo reporting like Hiro?
Lifetimely reports on your Klaviyo flows and campaigns through the Profit Agent and connects them to LTV and profit, including what email contributes to 12-month customer value. Hiro offers more granular ESP-native reporting, like creative-level views and multi-ESP dashboards across Attentive and Postscript. That's why some agencies run both.
How much does each cost?
Lifetimely starts free for stores up to 50 orders/month, with paid plans from $79/month based on order volume. The Profit Agent is included on every paid plan. Hiro's agency plans start at $500/month, priced by the number of connected clients. For agencies rolling Lifetimely out across multiple clients, partner agreements are available.
Does Lifetimely work for agencies managing multiple clients?
Yes. Each client store runs its own Lifetimely workspace. Agencies typically pilot on standard store plans, starting free or at $79/month, then move to an agency partner agreement as they roll out across their client base. Talk to us about agency pricing.
Can Lifetimely tell me what email marketing contributes to LTV?
Yes. Ask the Profit Agent whether customers who receive email spend more over 12 months than those who don't, and it puts a real number on it from your own order data — not just ESP-attributed revenue.
Does Hiro Analytics show profit?
No. Hiro reports attributed revenue from your ESP data, and does a good job filtering out noise like recurring subscription orders. It doesn't account for COGS, shipping, fees, or ad spend — so it can't tell you what any campaign, flow, or cohort was worth in profit.
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