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Lifetimely vs TrueProfit (2026)
TrueProfit tracks your profit.
Lifetimely acts on it.
Powered by $100B+ in GMV across 45,000 Shopify stores.
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Compare Pricing
| 4.8 · 495 reviews |  4.9 · 750+ reviews | |
|---|---|---|
| Free tier | $0, up to 50 orders/month | None, 14-day trial only |
| Entry price | $79/month, up to 500 orders/month | Basic, $35/month for 300 orders |
| Mid-tier | $149/month, up to 3,000 orders/month | Ultimate, $100/month for 1,500 orders |
| Growth tier | $299/month, up to 7,000 orders/month | Enterprise, $200/month for 3,500 orders |
| Top tier | $999/month, 25,000+ orders/month | Enterprise is top tier — $200/month + surcharges |
| Overage fees | None | $0.07–$0.30 per extra order, capped at $300–$1,000/month |
| Every feature on every plan | Yes | No — P&L from $60/month, attribution and AI on Enterprise only |
| Team members | Unlimited on all plans | Capped at 3–10, unlimited on Enterprise only |
| AI agent | Profit Agent on every paid plan | TrueProfit MCP, Enterprise plan only |
| Book a Demo | A strong month directly inflates your TrueProfit bill. |
A strong month directly inflates your TrueProfit bill.
Compare Features
| Features | 4.8 · 495 reviews | 4.9 · 750+ reviews |
|---|---|---|
| Daily Profit & Loss (COGS, fees, shipping, ad spend) | Every plan | From the $60/month plan |
| Real-time net profit dashboard | | |
| Predictive LTV | | Historical cohort view only |
| CAC & payback period | | CAC yes, no payback modeling |
| Cohort & repurchase-rate analysis | By product, channel, and segment | Basic returning-rate cohorts |
| Industry benchmarks | | |
| Sales forecasting | | |
| Marketing attribution | First/last touch via Shopify, all plans | Multi-touch, Enterprise plan only |
| AI that executes actions | Profit Agent | MCP chat only, Enterprise plan |
| Mobile app | Slack and email reports | iOS and Android |
| Amazon sales data | Add-on, +$75/month | Ad spend sync only |
| Book a Demo | TrueProfit is a capable net profit tracker — see "Which one is right for you?" below. |
TrueProfit is a capable net profit tracker — see "Which one is right for you?" below.
Why Lifetimely
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An agent, not another dashboard
TrueProfit shows you your net profit in real time. So does Lifetimely. The difference is what happens next. The Profit Agent watches your store continuously, flags what needs attention, proposes the action with reasoning attached, and executes on your approval.
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Built on $100B+ in GMV
The Profit Agent already knows what good looks like for your type of business — a consumable brand at $12M looks nothing like an apparel brand rotating 400 SKUs a season — before it ever looks at your data.
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LTV you can actually plan around
TrueProfit's LTV is a historical cohort view. Lifetimely built the LTV category on Shopify: predictive LTV modeling, cohort breakdowns by product and channel, and benchmarks against stores like yours.
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A bill that doesn't spike with a good month
No per-order surcharges. Your plan covers your order range at a flat monthly price, and every feature is included from the first paid tier.
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You stay in control
The agent monitors, diagnoses, plans, and executes — but only within the guardrails you set. Nothing ships without your approval.
Pricing
Lifetimely vs TrueProfit: Pricing
TrueProfit looks cheaper at the entry point, and for a small store it often is. But the structure works against you as you grow. Pass your plan's order cap and every extra order costs $0.07 to $0.30, up to $1,000/month in surcharges on top of your subscription. A strong month directly inflates your analytics bill. The features are tiered too: on the $35/month Basic plan you don't get the P&L report or product analytics, and marketing attribution and AI access require the $200/month Enterprise plan. Lifetimely charges a flat monthly price for your order range, starting at $79/month for up to 500 orders, with every feature on every paid plan: daily P&L, predictive LTV, CAC, cohorts, benchmarks, forecasting, custom dashboards, unlimited users, and the Profit Agent. There is nothing to unlock later.
Tracking profit vs acting on it
Lifetimely vs TrueProfit: Tracking profit vs. acting on it
Both tools will tell you what your net profit was yesterday. That's the job TrueProfit was built for, and it does it well. But knowing the number is the start of the work, not the end of it. Someone still has to work out why margin slipped, decide what to do about it, and get it done. With TrueProfit, that someone is you. With Lifetimely, it's the Profit Agent. It monitors your P&L, LTV, and cohort data continuously, surfaces the finding with context, proposes the action with reasoning, and executes once you approve. The cycle keeps running whether or not you have bandwidth that week.
AI
Lifetimely vs TrueProfit: AI that acts vs. AI you have to drive
TrueProfit's AI story is its MCP: plug your data into ChatGPT or Claude and ask questions. That's useful, but it's a DIY setup. You have to think of the question, run the analysis, judge whether the answer holds up, and then go execute somewhere else. It's also only available on the $200/month Enterprise plan. The Profit Agent is included on every paid Lifetimely plan and works the other way around. It doesn't wait for a question. It finds what needs your attention, tells you what to do about it, and handles execution within the limits you've set. Every recommendation traces back to your real order and margin data, checked against patterns from $100B+ in GMV.
Customer analytics
Lifetimely vs TrueProfit: Depth of customer analytics
TrueProfit added customer lifetime value as a feature. Lifetimely was built on it. A decade of Shopify-native LTV data across 45,000 stores powers predictive LTV modeling, cohort analysis by product, channel, and promotion, repurchase-rate tracking, and benchmarks that show how your store compares to similar brands. If your growth depends on knowing which customers, products, and channels are worth acquiring again, a returning-rate cohort table isn't enough.
Which one is right for you?
Lifetimely vs TrueProfit: Which one is right for you?
TrueProfit is a solid fit for solopreneurs and dropshipping stores that want a real-time profit number and a mobile app to check it on. Much of its ecosystem — from CJ Dropshipping integration to dropshipping profit calculators — is built for that merchant. Lifetimely is built for growing DTC brands and the agencies that manage them: stores where the questions have moved past "what did I make yesterday" to "which cohorts are degrading, which products bring customers back, and who's actually doing something about it." If that's where your store is, you've outgrown a tracker.
Why merchants switch
Why merchants switch from TrueProfit
Merchants who move from TrueProfit to Lifetimely tend to mention the same things: numbers that didn't hold up under scrutiny (especially around returns and refunds), reliability issues, and frustration with the P&L experience as their store got more complex. Verified Shopify App Store reviews echo the pattern, including a bug that inflated PayPal transaction fees in the orders report and complaints about per-order surcharges. TrueProfit's team is responsive and its reviews are strong overall, but the recurring theme is a tool that works best when your store is small and simple.
Chosen By The Leading Brands
Here's what our customers have to say
"Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow."
"Lifetimely allows you to build custom dashboards based on what your needs are for the business. So I, as a retention marketer, have my own retention dashboard. The growth marketer, CFO, and CEO have their dashboards. There's literally something for everyone."
"Amazing app that brings together data in a really easy to understand way. If you are tracking new and repeat customers with a focus on lifetime value then this is a must. Customer service is extremely communicative and efficient."
"A powerhouse of an app at an amazing price! We've used Lifetimely to help determine more accurate budget and sales forecasting. Setting up was a breeze and the support has been timely. Can't wait to see what more they add!"
"Lifetimely has become our most important app in regards to tracking profit vs loss for our retail website. This allows us to make realtime, data based decisions. On top of that, the support team at Lifetimely are amazing!"
"I LOVE Lifetimely. I've used it for years. It is such a powerful tool that help me understand my consumers more, purchasing behavior and where to spend money, product innovation and more. "
"This app is everything we needed. We were working too hard to export customer and order information from Shopify, then to manipulate it further in Excel, both time consuming and frustrating if the results didn't match monthly numbers!! If you aren't using this, you're missing out."
"Lifetimely remains one of our favorite tools to use. The Account Management team is highly attentive to our needs and has enabled us to dive even deeper into our customer analytics. From setup through comprehensive data review, Lifetimely serves as a focused, intelligently priced partner."
"It's easily one of the most valuable tools in our e-commerce stack. The insights into LTV and cohort behavior have completely changed how we look at customer retention and acquisition."
"This app has been instrumental in helping my team better understand LTV and create product strategies based on the data - incredibly well organized interface and does a lot more than you realize. Highly recommend."
"Easy to install! I like that this automates upsells based on learnings because it was getting very time consuming doing manual upsells since we are always launching new products. Customer service is 10/10 too."
"I can't recommend Lifetimely enough, it would benefit every eCommerce store to have it installed and review the data."
FAQ
Common questions
What's the key difference between Lifetimely and TrueProfit?
Both track net profit in real time. TrueProfit stops at the dashboard: you read the number and decide what to do. Lifetimely's Profit Agent acts on the number: it monitors continuously, proposes actions with reasoning, and executes within guardrails you set.
Isn't TrueProfit cheaper?
At the entry point, yes: $35/month vs $79/month. But TrueProfit charges $0.07 to $0.30 for every order over your plan cap, holds the P&L report until the $60/month plan, and locks attribution and AI behind the $200/month Enterprise plan. Lifetimely's price is flat for your order range and every feature is on every paid plan.
Does TrueProfit have an AI agent like the Profit Agent?
No. TrueProfit offers an MCP connection so you can query your data from ChatGPT or Claude, on the Enterprise plan only. You still drive the analysis and the execution yourself. The Profit Agent runs the full cycle: monitor, diagnose, plan, execute on your approval.
How much does the Profit Agent cost?
It's included on every paid Lifetimely plan, starting at $79/month for stores doing up to 500 orders a month. Pricing scales with your order volume.
Can I switch from TrueProfit to Lifetimely?
Yes. Connect your Shopify store and Lifetimely builds profit, LTV, and cohort reports from your historical order data. There's no data entry to redo.
Does Lifetimely have a mobile app?
Not today. Lifetimely delivers your key numbers where your team already works — via Slack and scheduled email reports — and the Profit Agent flags anything that needs your attention so you're not checking a dashboard on your phone to catch problems.
Can I run multiple stores?
Yes. On TrueProfit, every store needs its own paid plan. Lifetimely supports unlimited users on every plan, so your whole team and your agency can work from the same account.
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