Lifetimely for
Beauty Brands
Lifetimely for Beauty Brands
Your Profit Agent, Your Profit Glow-Up!
Your customers have a beauty routine. Your profit should too.
Profit Agent watches every customer, cohort, SKU and purchase pattern, surfacing what's growing profit, what's quietly eroding it, and where to act next. Built on insights from 45,000+ Shopify brands and $100B+ in GMV.
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Trusted by beauty brands obsessed with profitable growth.
Join 45,000+ brands using the industry standard for profit intelligence. From cult skincare favorites to global haircare icons, Lifetimely is the engine behind the most successful beauty stacks on Shopify.
“Lifetimely elevated our strong analytics foundation with granular, product-level intelligence to map customer journeys. This clarity helped us refine our marketing and subscription pathways, leading to faster decision-making and even smarter capital allocation as we grow.”
Lexi Kramer,
Head of eCommerce & Growth at The Outset
Beauty isn't won on the first order.
A single sale is a transaction. A routine is a business. Lifetimely helps you visualize the bridge between a trial purchase and a lifelong regimen. Track how a single $42 serum matures into a high-margin routine involving cleansers, moisturizers, and SPF. We calculate the true contribution margin of every step in the customer journey, so you know exactly when you break even and start scaling profit.
Find the products that create your best customers.
Not all hero SKUs are created equal. Profit Agent identifies the “Gateway Products”, the ones that lead to the highest 30, 60, 90-day LTV and the most consistent replenishment cycles. If customers who start with your Vitamin C Serum have 31% higher lifetime value, Profit Agent will flag it, then help you sync that segment directly to Klaviyo for high-impact personalized flows.
Know which acquisition actually creates profitable customers.
ROAS is a vanity metric; contribution margin is reality. Lifetimely connects your Meta and Google ad spend directly to post-purchase behavior. We show you which campaigns are acquiring one-and-done discount hunters and which ones are bringing in loyalists who build regimens. Scale with confidence knowing the true CAC-to-LTV ratio of every creative asset.
Your best analyst. Always on.
Profit Agent doesn't just show data; it provides answers and one step further, it acts. Ask “Which bundles increase second-order rate?” or “Why did my margin dip last week?” and get instant, beauty-literate insights. It's like having a world-class ecommerce analyst watching your store 24/7, ready to help you optimize for profit in real-time.
- See which first product type produces repeat buyers
- Get the ROAS target your margin actually supports
- Build the upsell from the cart pattern that already exists
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- See which first product type produces repeat buyers
- Get the ROAS target your margin actually supports
- Build the upsell from the cart pattern that already exists
Your 12-month repeat rate is 21.1%.
Customers who enter on eye, lip and face products repeat at 27.2%, six points above baseline, and 20% of them later buy a moisturizer unprompted.
Facial moisturizers carry your biggest entry volume but only repeat at 21.3%.
Want me to set up a post-purchase moisturizer offer on eye, lip and face first orders, and build a Klaviyo list of the ones who haven't crossed over yet?
No. On $405,358 of revenue you made $109,016 in contribution profit, so your margin before ads is 26.9%.
You break even at 3.7x, need 4.6x for a 5% net margin and 5.9x for 10%. At $91,051 of spend you're running a 4.4% margin after marketing.
Want me to set your ROAS floor at 4.6x and flag it in Slack when blended ROAS drops below it?
Your tubing mascara appears in 986 carts over the last three months, 8.68% of all carts.
Two products are already attaching to it at 29.4% and 26.3% with no offer in place. You have no minimum margin floor set, so I can only build these at full price for now.
Want me to set a margin floor, then build both as post-purchase offers and test discount levels against it?
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Built around your beauty stack.
Lifetimely sits at the center of your ecosystem. We ingest order data from Shopify, activate segments in Klaviyo, track recurring revenue from Recharge and Skio, and pull real-time spend from Meta and Google. Add your COGS for a 360-degree view of your actual earnings.
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Build more profitable beauty routines.
Ready to stop guessing and start glowing..growing? Get the profit intelligence used by the world's leading beauty brands. Turn your data into a competitive advantage today.
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