Fairing x Lifetimely. The Profile-to-Profit Duo for Data-Driven DTC Brands.
Fairing captures the story behind every order. The Profit Agent turns it into a persona priced on profit, tracked over time.
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Building profit profiles for the world's best subscription brands
Connect once. Turn every survey response into a customer profile you can personalize and grow.
Connect Fairing Every response is zero-party attribution data — what the customer told you directly. The Profit Agent reads it next to your real margin and LTV, not just the order it came with.
Stack the answers Fairing captures one question at a time. The Profit Agent combines several into a single persona in plain language, no exporting required.
Price the persona See what that persona is worth in profit and LTV over 6, 12 and 18 months, not just the revenue on their first order.
Track it Build profile-based Klaviyo segments and get revenue and profit reports in Slack as they move.
What you can ask about your survey answers
"Which persona is actually worth the most?"
Fairing tells you who converted and why, down to age, who they shopped for, where from. The Profit Agent merges it into one persona, worth over time, not first-order revenue.
"Are my repeat customers answering differently than first-timers, and does it matter?"
Fairing lets you check in on repeat buyers separately. Adds what that gap is actually worth in profit and LTV, not just response share.
"Which of the customers who said yes to a new product are worth emailing first?"
Fairing captures interest before a launch happens. Ranks that list by existing customer profit, so the first email goes to the group worth the most.
"Is the channel my survey rates highest actually the most profitable?"
Fairing tells you how someone found you. Adds whether that channel's customers are profitable at a proper 12-month window, not just who answers the survey most.
"Once I've built this persona, is it actually paying off?"
Fairing captures the moment a customer tells you who they are. Builds the Klaviyo list from that answer and reports back on its revenue and profit in Slack, so it doesn't end at the survey.
"Which persona is actually worth the most?"
Fairing tells you who converted and why, down to age, who they shopped for, where from. The Profit Agent merges it into one persona, worth over time, not first-order revenue.
"Are my repeat customers answering differently than first-timers, and does it matter?"
Fairing lets you check in on repeat buyers separately. Adds what that gap is actually worth in profit and LTV, not just response share.
"Which of the customers who said yes to a new product are worth emailing first?"
Fairing captures interest before a launch happens. Ranks that list by existing customer profit, so the first email goes to the group worth the most.
"Is the channel my survey rates highest actually the most profitable?"
Fairing tells you how someone found you. Adds whether that channel's customers are profitable at a proper 12-month window, not just who answers the survey most.
"Once I've built this persona, is it actually paying off?"
Fairing captures the moment a customer tells you who they are. Builds the Klaviyo list from that answer and reports back on its revenue and profit in Slack, so it doesn't end at the survey.
"Which persona is actually worth the most?"
Fairing tells you who converted and why, down to age, who they shopped for, where from. The Profit Agent merges it into one persona, worth over time, not first-order revenue.
"Are my repeat customers answering differently than first-timers, and does it matter?"
Fairing lets you check in on repeat buyers separately. Adds what that gap is actually worth in profit and LTV, not just response share.
"Which of the customers who said yes to a new product are worth emailing first?"
Fairing captures interest before a launch happens. Ranks that list by existing customer profit, so the first email goes to the group worth the most.
"Is the channel my survey rates highest actually the most profitable?"
Fairing tells you how someone found you. Adds whether that channel's customers are profitable at a proper 12-month window, not just who answers the survey most.
"Once I've built this persona, is it actually paying off?"
Fairing captures the moment a customer tells you who they are. Builds the Klaviyo list from that answer and reports back on its revenue and profit in Slack, so it doesn't end at the survey.
"Which persona is actually worth the most?"
Fairing tells you who converted and why, down to age, who they shopped for, where from. The Profit Agent merges it into one persona, worth over time, not first-order revenue.
"Are my repeat customers answering differently than first-timers, and does it matter?"
Fairing lets you check in on repeat buyers separately. Adds what that gap is actually worth in profit and LTV, not just response share.
"Which of the customers who said yes to a new product are worth emailing first?"
Fairing captures interest before a launch happens. Ranks that list by existing customer profit, so the first email goes to the group worth the most.
"Is the channel my survey rates highest actually the most profitable?"
Fairing tells you how someone found you. Adds whether that channel's customers are profitable at a proper 12-month window, not just who answers the survey most.
"Once I've built this persona, is it actually paying off?"
Fairing captures the moment a customer tells you who they are. Builds the Klaviyo list from that answer and reports back on its revenue and profit in Slack, so it doesn't end at the survey.
The old way vs. Profit Agent
Fairing hears the customer. The Profit Agent tells you what they're worth.
Every answer stays a story until it's connected to profit and tracked over time.
Old way (even with Fairing)
Profit Agent
Old way (even with Fairing)
Profit Agent
The story Fairing captures, turned into a number you can track.
- Combine survey answers into one customer persona
- See what that persona is worth in profit, not revenue
- Track it in Klaviyo and Slack, not a one-off export
Looking at your Fairing answers, women buying for themselves make up 31% of respondents but 46% of 12-month profit. I'd put your next campaign or launch in front of this group first — they're a small share of respondents carrying almost half your profit.
Want the full persona list ranked by profit?
Persona by profit
Women buying for themselves
46%
of 12-month profit
31%
of respondents
Ask the agent to do anything...
Fairing's basic LTV estimate for gift buyers is a useful early signal. At a 12-month maturity window with real margin factored in, this persona is worth $118 in contribution profit per customer — strong enough to be worth a dedicated nurture flow, not just your standard post-purchase email.
Want the 6, 12 and 18-month view for every persona?
LTV at maturity
Gift buyers, contribution profit
Fairing's basic LTV: a useful early signal, not the full picture.
Ask the agent to do anything...
212 respondents said yes before the launch.
Want them built as a Klaviyo list, ranked by existing profit, so the highest-value group gets the first email?
Pre-launch interest
212 respondents, ranked by profit
List built. Highest-profit respondents get the first email when the flavour drops.
Ask the agent to do anything...
Fairing hears your customer. Make sure you know what they're worth.
Connect Fairing and the Profit Agent turns its zero-party data into a single persona, prices it on real profit and LTV, and builds a Klaviyo segment for lifecycle marketing and personalization. Open it whenever an answer is worth a closer look.
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