KnoCommerce x Lifetimely. The Persona-to-Profit Duo for Data-Driven DTC Brands.
Kno turns your post-purchase survey into 60+ data points and ready-made audiences. The Profit Agent turns them into personas priced on profit, tracked over time.
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Connect once to see who to keep and grow.
Connect Kno Every audience starts as zero-party attribution data, what the customer told you directly. The Profit Agent adds real margin and true LTV at 6, 12 and 18 months to it.
Stack the audiences Kno filters one data point at a time. The Profit Agent combines several into a single persona in plain language, no manual filtering.
Price the persona See what that persona is actually worth in profit, not Kno's same-day survey-adjusted estimate.
Track it Push the persona to Klaviyo as a segment and get its revenue and profit reported back in Slack.
What you can ask about your audiences
"Which persona is actually worth the most, not just the biggest?"
Kno's filters can isolate any one data point on its own. Merge a few — gender, age, who they bought for — and see what that persona is worth in real profit, not just how many people are in it.
"Is my biggest audience my most profitable one?"
Based on Kno responses, your biggest audience isn't always your most profitable one. Ranks every Kno audience by contribution profit, so the one you act on first is the one that pays.
"What does this audience actually earn once it's had time to mature?"
Kno's survey-adjusted LTV is a useful early estimate from the moment someone responds. Tracks that same audience's real margin and LTV as it matures at 6, 12 and 18 months, computed from live store data, so you see the fuller picture.
"Which respondents are worth the in-survey upsell Disco serves?"
Kno's Disco can offer an upsell the moment someone answers your survey. The Profit Agent ranks respondents by existing profit first, so the offer goes to people worth the margin it costs.
"Once I've built this persona, is it actually paying off?"
Kno builds the audience from the answers you collect. The Profit Agent turns it into a persona priced on profit, pushes it to Klaviyo, and reports back on its revenue and profit in Slack — the answer doesn't end at the audience.
"Which persona is actually worth the most, not just the biggest?"
Kno's filters can isolate any one data point on its own. Merge a few — gender, age, who they bought for — and see what that persona is worth in real profit, not just how many people are in it.
"Is my biggest audience my most profitable one?"
Based on Kno responses, your biggest audience isn't always your most profitable one. Ranks every Kno audience by contribution profit, so the one you act on first is the one that pays.
"What does this audience actually earn once it's had time to mature?"
Kno's survey-adjusted LTV is a useful early estimate from the moment someone responds. Tracks that same audience's real margin and LTV as it matures at 6, 12 and 18 months, computed from live store data, so you see the fuller picture.
"Which respondents are worth the in-survey upsell Disco serves?"
Kno's Disco can offer an upsell the moment someone answers your survey. The Profit Agent ranks respondents by existing profit first, so the offer goes to people worth the margin it costs.
"Once I've built this persona, is it actually paying off?"
Kno builds the audience from the answers you collect. The Profit Agent turns it into a persona priced on profit, pushes it to Klaviyo, and reports back on its revenue and profit in Slack — the answer doesn't end at the audience.
"Which persona is actually worth the most, not just the biggest?"
Kno's filters can isolate any one data point on its own. Merge a few — gender, age, who they bought for — and see what that persona is worth in real profit, not just how many people are in it.
"Is my biggest audience my most profitable one?"
Based on Kno responses, your biggest audience isn't always your most profitable one. Ranks every Kno audience by contribution profit, so the one you act on first is the one that pays.
"What does this audience actually earn once it's had time to mature?"
Kno's survey-adjusted LTV is a useful early estimate from the moment someone responds. Tracks that same audience's real margin and LTV as it matures at 6, 12 and 18 months, computed from live store data, so you see the fuller picture.
"Which respondents are worth the in-survey upsell Disco serves?"
Kno's Disco can offer an upsell the moment someone answers your survey. The Profit Agent ranks respondents by existing profit first, so the offer goes to people worth the margin it costs.
"Once I've built this persona, is it actually paying off?"
Kno builds the audience from the answers you collect. The Profit Agent turns it into a persona priced on profit, pushes it to Klaviyo, and reports back on its revenue and profit in Slack — the answer doesn't end at the audience.
"Which persona is actually worth the most, not just the biggest?"
Kno's filters can isolate any one data point on its own. Merge a few — gender, age, who they bought for — and see what that persona is worth in real profit, not just how many people are in it.
"Is my biggest audience my most profitable one?"
Based on Kno responses, your biggest audience isn't always your most profitable one. Ranks every Kno audience by contribution profit, so the one you act on first is the one that pays.
"What does this audience actually earn once it's had time to mature?"
Kno's survey-adjusted LTV is a useful early estimate from the moment someone responds. Tracks that same audience's real margin and LTV as it matures at 6, 12 and 18 months, computed from live store data, so you see the fuller picture.
"Which respondents are worth the in-survey upsell Disco serves?"
Kno's Disco can offer an upsell the moment someone answers your survey. The Profit Agent ranks respondents by existing profit first, so the offer goes to people worth the margin it costs.
"Once I've built this persona, is it actually paying off?"
Kno builds the audience from the answers you collect. The Profit Agent turns it into a persona priced on profit, pushes it to Klaviyo, and reports back on its revenue and profit in Slack — the answer doesn't end at the audience.
How the Profit Agent complements Kno
Kno your customers, deeply. The Profit Agent tells you what they're worth.
Get to know your customers better through post purchase surveys, then have Lifetimely Profit Agent summarize your core personas, personalize your email and sms communications and drive loyalty and real profit.
With Kno
Add the Profit Agent
With Kno
Add the Profit Agent
Every Kno data point, turned into a number you can track.
- Combine audiences into one profit-ranked persona
- See real LTV at 6, 12 and 18 months, beyond Kno's same-day estimate
- Track the persona as a Klaviyo segment after it goes live
Customers who use it weekly and heard about you from a friend average $218 in lifetime profit, versus $72 storewide, on 340 customers. New customers matching this combo are likely just as valuable, worth flagging early for a subscription push in your post purchase flow in Klaviyo. Want me to build it as a dynamic segment?
Daily use + referred by a friend
340 customersDynamic · Auto-updating as new customers match.
Ask the agent to do anything...
Kno's survey-adjusted LTV for gift buyers is a useful early estimate from the day they respond. At a 12-month maturity window with real margin factored in, this audience is worth $142 in contribution profit per customer. That's strong enough to be worth a dedicated nurture flow, not just your standard post-purchase email.
Want the 6, 12 and 18-month view for every audience?
LTV at maturity
Gift buyers, contribution profit
Kno's same-day estimate: an early signal, not the full picture.
Ask the agent to do anything...
The audience we just ranked highest on profit, 184 respondents. Want them built as a Klaviyo list so you can track their revenue and profit in Slack after you send to them?
Highest-profit Kno audience
184 respondents, profit ranked
List built and synced to Klaviyo. Revenue and profit will report back in Slack once the first sends go out.
Ask the agent to do anything...
Kno breaks down every answer. Make sure you know what each one is worth.
Connect Kno, your post-purchase survey, and the Profit Agent turns its zero-party data into a single persona, prices it on real profit and true LTV, and builds a Klaviyo segment for lifecycle marketing and personalization. Open it whenever an audience is worth a closer look.
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