Loop keeps your subscribers. The Profit Agent keeps and grows the profitable ones.
Loop runs your streaks, rewards and cancellation offers. The Profit Agent sees your whole customer base on real margin, so you know which subscribers to keep, which customers to grow, and where your profit actually is.
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Powering profit for the world's best subscription brands
Connect once to see who to keep and grow.
Connect Loop Link your account. The Profit Agent adds the margins and true LTV Loop's flows don't hold.
Rank who's worth the perk. Loop runs the streaks, rewards and VIP tiers. The Profit Agent ranks subscribers by contribution profit, so the perks go where they pay off.
Price the reward. It checks whether a mystery reward, discount or VIP perk protects margin for that cohort, before you set it in Loop.
Ask about profit Which subscribers, rewards and offers actually make you money, answered live from your Loop data.
What you can ask about your subscribers
"Which subscribers is a mystery reward actually worth dropping for?"
A reward costs its COGS every time it drops. For subscribers under $150 lifetime profit, it costs more than the margin it keeps. Flags the cohorts a reward pays off for, and where a plan change protects more profit, before you set it in Loop.
"Are my VIP subscribers actually my most profitable?"
Your VIP tier is built on subscription revenue. Once COGS and shipping are in, 23 of your 140 VIPs run below your margin floor. Re-ranks VIPs on contribution profit, so your deepest perks go to subscribers who earn them.
"Which offer should my cancellation flow reach for?"
For the cohort cancelling most, a plan change protects more profit than the discount you'd usually offer. Compares offers on profit before you set them in your Loop cancellation flow.
"Which customers should I turn into subscribers?"
210 of your one-time customers already reorder like subscribers but never subscribed, worth more on margin than a quarter of your current base. Builds the Klaviyo list and a subscribe-and-save plan to convert them.
"Which lapsed subscribers are worth winning back?"
180 subscribers cancelled last quarter. 44 were unprofitable before they left. Flags the 136 worth the win-back spend and the product to lead with.
"Which subscribers is a mystery reward actually worth dropping for?"
A reward costs its COGS every time it drops. For subscribers under $150 lifetime profit, it costs more than the margin it keeps. Flags the cohorts a reward pays off for, and where a plan change protects more profit, before you set it in Loop.
"Are my VIP subscribers actually my most profitable?"
Your VIP tier is built on subscription revenue. Once COGS and shipping are in, 23 of your 140 VIPs run below your margin floor. Re-ranks VIPs on contribution profit, so your deepest perks go to subscribers who earn them.
"Which offer should my cancellation flow reach for?"
For the cohort cancelling most, a plan change protects more profit than the discount you'd usually offer. Compares offers on profit before you set them in your Loop cancellation flow.
"Which customers should I turn into subscribers?"
210 of your one-time customers already reorder like subscribers but never subscribed, worth more on margin than a quarter of your current base. Builds the Klaviyo list and a subscribe-and-save plan to convert them.
"Which lapsed subscribers are worth winning back?"
180 subscribers cancelled last quarter. 44 were unprofitable before they left. Flags the 136 worth the win-back spend and the product to lead with.
"Which subscribers is a mystery reward actually worth dropping for?"
A reward costs its COGS every time it drops. For subscribers under $150 lifetime profit, it costs more than the margin it keeps. Flags the cohorts a reward pays off for, and where a plan change protects more profit, before you set it in Loop.
"Are my VIP subscribers actually my most profitable?"
Your VIP tier is built on subscription revenue. Once COGS and shipping are in, 23 of your 140 VIPs run below your margin floor. Re-ranks VIPs on contribution profit, so your deepest perks go to subscribers who earn them.
"Which offer should my cancellation flow reach for?"
For the cohort cancelling most, a plan change protects more profit than the discount you'd usually offer. Compares offers on profit before you set them in your Loop cancellation flow.
"Which customers should I turn into subscribers?"
210 of your one-time customers already reorder like subscribers but never subscribed, worth more on margin than a quarter of your current base. Builds the Klaviyo list and a subscribe-and-save plan to convert them.
"Which lapsed subscribers are worth winning back?"
180 subscribers cancelled last quarter. 44 were unprofitable before they left. Flags the 136 worth the win-back spend and the product to lead with.
"Which subscribers is a mystery reward actually worth dropping for?"
A reward costs its COGS every time it drops. For subscribers under $150 lifetime profit, it costs more than the margin it keeps. Flags the cohorts a reward pays off for, and where a plan change protects more profit, before you set it in Loop.
"Are my VIP subscribers actually my most profitable?"
Your VIP tier is built on subscription revenue. Once COGS and shipping are in, 23 of your 140 VIPs run below your margin floor. Re-ranks VIPs on contribution profit, so your deepest perks go to subscribers who earn them.
"Which offer should my cancellation flow reach for?"
For the cohort cancelling most, a plan change protects more profit than the discount you'd usually offer. Compares offers on profit before you set them in your Loop cancellation flow.
"Which customers should I turn into subscribers?"
210 of your one-time customers already reorder like subscribers but never subscribed, worth more on margin than a quarter of your current base. Builds the Klaviyo list and a subscribe-and-save plan to convert them.
"Which lapsed subscribers are worth winning back?"
180 subscribers cancelled last quarter. 44 were unprofitable before they left. Flags the 136 worth the win-back spend and the product to lead with.
The old way vs. Profit Agent
Loop optimizes subscriptions. The Profit Agent optimizes your whole customer base.
Keep the profitable subscribers, grow the profitable customers, all on real margin.
Old way (even with Loop)
Profit Agent
Old way (even with Loop)
Profit Agent
The whole customer base, not just the subscription.
- Know which rewards actually protect profit
- Give VIP perks to your profitable subscribers
- Find the cancellation offer that pays off
Your VIP tier is built on subscription revenue. Once COGS and shipping are in, 23 of your 140 VIPs run below your margin floor, so your deepest perks are going to subscribers you lose money on.
Want the profit-ranked VIP list?
VIP by profit
Your 140 VIPs, ranked by contribution profit
Deepest perks go to the 117.
Ask the agent to do anything...
A mystery reward costs its COGS every time it drops. For subscribers under $150 lifetime profit, it costs more than the margin it keeps.
Want the LTV cutoff where the reward pays off, before you set it in Loop?
Gift profitability
Your subscribers, by profit LTV
Ask the agent to do anything...
180 subscribers cancelled last quarter. 44 were unprofitable before they left, so winning them back would cost you money.
Want the profitable 136 built as a Klaviyo list to trigger your win-back flow?
Profitable winback targets
136 subscribers · Profit-positive before churn
List built and connected to your Loop winback flow. Ready to activate.
Ask the agent to do anything...
Loop keeps your subscribers engaged. Make sure you're keeping and growing the profitable ones.
Connect Loop and the Profit Agent sees your whole customer base on profit, so it keeps the subscribers worth keeping, finds the customers worth growing, and builds the Klaviyo list for you. Open it whenever a move is worth a closer look.
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