Neeta Nelson

Understanding the financial aspects of eCommerce is crucial for any business owner. Two key terms that often come up in discussions about profitability are gross profit and net profit.

In this article, we will explore the importance of post-purchase upsells, how they work, and strategies for implementing and optimizing them. We will also discuss common challenges faced during upselling and the key metrics for evaluating the success of upselling efforts.

In this article, we will delve into the concept of CAC, explore its components, discuss how to calculate it and provide strategies for lowering it.

Lifetimely integrates with Amazon! Get live daily P&L reporting, measure the impact of your Amazon ads and leverage complete historical data for both Shopify and Amazon, on one platform.

Customer Lifetime Value (CLTV or LTV). You’ve heard of it, you’ve seen the definitions and the formulas, you’ve probably read countless articles about how it is one of the key KPIs that every D2C brand must track. Definition CLTV or LTV: The total revenue value of the average customer over the whole period of their…

This blog focuses on Average Order Value (AOV) and how boosting AOV can be beneficial for your eCommerce business.

Thinking of using Australia Post to post your eCommerce packages? Here’s a guide on posting costs and how to set up a shipping policy.