Neeta Nelson

In this article, we will dive into the intricacies of maximizing your running sales and promotions eCommerce store and explore the strategies that can help you achieve your goals.

In this article, we will explore the basics of PPC marketing, why it is essential for eCommerce, and how you can maximize its potential to grow your profits.

In this comprehensive guide, we will delve into the intricacies of inventory forecasting, the key components involved, different types of forecasting models, implementation steps, and the common challenges faced in this practice.

Understanding the financial aspects of eCommerce is crucial for any business owner. Two key terms that often come up in discussions about profitability are gross profit and net profit.

In this article, we will explore the importance of post-purchase upsells, how they work, and strategies for implementing and optimizing them. We will also discuss common challenges faced during upselling and the key metrics for evaluating the success of upselling efforts.

In this article, we will delve into the concept of CAC, explore its components, discuss how to calculate it and provide strategies for lowering it.

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Customer Lifetime Value (CLTV or LTV). You’ve heard of it, you’ve seen the definitions and the formulas, you’ve probably read countless articles about how it is one of the key KPIs that every D2C brand must track. Definition CLTV or LTV: The total revenue value of the average customer over the whole period of their…

This blog focuses on Average Order Value (AOV) and how boosting AOV can be beneficial for your eCommerce business.