Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

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Inventory Forecasting Explained: A Comprehensive Guide.

By Neeta Nelson | September 6, 2023

In this comprehensive guide, we will delve into the intricacies of inventory forecasting, the key components involved, different types of forecasting models, implementation steps, and the common challenges faced in this practice.

The difference between eCommerce Gross Profit and Net Profit.

By Neeta Nelson | September 4, 2023

Understanding the financial aspects of eCommerce is crucial for any business owner. Two key terms that often come up in discussions about profitability are gross profit and net profit.

Maximize eCommerce revenue through post purchase upsells.

By Neeta Nelson | August 31, 2023

In this article, we will explore the importance of post-purchase upsells, how they work, and strategies for implementing and optimizing them. We will also discuss common challenges faced during upselling and the key metrics for evaluating the success of upselling efforts.

Understanding Customer Acquisition Cost in eCommerce.

By Neeta Nelson | August 29, 2023

In this article, we will delve into the concept of CAC, explore its components, discuss how to calculate it and provide strategies for lowering it.

Lifetimely integrates with Amazon to give multi-channel merchants 360 reporting.

By Neeta Nelson | August 21, 2023

Lifetimely integrates with Amazon! Get live daily P&L reporting, measure the impact of your Amazon ads and leverage complete historical data for both Shopify and Amazon, on one platform.

AMP Enables Effortless Scale Solutions for eCommerce Merchants.

By Neeta Nelson | July 31, 2023

AMP enables effortless scale for eCommerce.

Make Customer Lifetime Value actionable for eCommerce: Increase margins and keep CAC down.

By Neeta Nelson | July 18, 2023

Customer Lifetime Value (CLTV or LTV). You’ve heard of it, you’ve seen the definitions and the formulas, you’ve probably read countless articles about how it is one of the key KPIs that every D2C brand must track. Definition CLTV or LTV: The total revenue value of the average customer over the whole period of their…

How does improving Average Order Value (AOV) help eCommerce brands?

By Neeta Nelson | July 18, 2023

This blog focuses on Average Order Value (AOV) and how boosting AOV can be beneficial for your eCommerce business.

Shipping packages with Auspost? Here’s what it will cost.

By Neeta Nelson | July 18, 2023

Thinking of using Australia Post to post your eCommerce packages? Here’s a guide on posting costs and how to set up a shipping policy.