Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
Posts by author
Use cashflow forecasting to optimize your eCommerce business
By effectively implementing and utilizing cashflow forecasting strategies, you can optimize your eCommerce business and drive it towards sustainable growth
Unlock the power of eCommerce email automation.
eCommerce email automation allows businesses to stay top-of-mind with their customers. By sending regular updates, promotions, and personalized recommendations, businesses can keep customers engaged and encourage them to make repeat purchases.
How to reduce cart abandonment and increase your sales.
In this article, we will explore the psychology behind cart abandonment, its impact on sales, and strategies to reduce it. Additionally, we will discuss the importance of implementing a cart abandonment email strategy, utilizing retargeting techniques, and measuring the success of your strategies.
How to optimize your eCommerce store conversion rate.
In this article, we will explore various strategies and techniques to help you optimize your eCommerce store’s conversion rate.
AMP raises US$18.5m (AUD$28.5m) Series A to expand eCommerce platform.
eCommerce platform AMP today announces it has raised US$18.5m / AUD$28.5million in a series A funding round which included participation from Jungle Ventures and Openspace Ventures, both based in Singapore.
How to Run Sales and Promotions on your eCommerce Store.
In this article, we will dive into the intricacies of maximizing your running sales and promotions eCommerce store and explore the strategies that can help you achieve your goals.
How to Maximize eCommerce Profits with Pay-Per-Click Marketing.
In this article, we will explore the basics of PPC marketing, why it is essential for eCommerce, and how you can maximize its potential to grow your profits.
Inventory Forecasting Explained: A Comprehensive Guide.
In this comprehensive guide, we will delve into the intricacies of inventory forecasting, the key components involved, different types of forecasting models, implementation steps, and the common challenges faced in this practice.
The Difference between eCommerce Gross Profit and Net Profit.
Understanding the financial aspects of eCommerce is crucial for any business owner. Two key terms that often come up in discussions about profitability are gross profit and net profit.
Maximize eCommerce revenue through post purchase upsells.
In this article, we will explore the importance of post-purchase upsells, how they work, and strategies for implementing and optimizing them. We will also discuss common challenges faced during upselling and the key metrics for evaluating the success of upselling efforts.