Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

How to optimize your eCommerce store conversion rate.

By Neeta Nelson | September 13, 2023

In this article, we will explore various strategies and techniques to help you optimize your eCommerce store’s conversion rate.

AMP raises US$18.5m (AUD$28.5m) Series A to expand eCommerce platform.

By Neeta Nelson | September 12, 2023

eCommerce platform AMP today announces it has raised US$18.5m / AUD$28.5million in a series A funding round which included participation from Jungle Ventures and Openspace Ventures, both based in Singapore.

How to run sales and promotions on your eCommerce store.

By Neeta Nelson | September 11, 2023

In this article, we will dive into the intricacies of maximizing your running sales and promotions eCommerce store and explore the strategies that can help you achieve your goals.

How to maximize eCommerce profits with pay per click marketing.

By Neeta Nelson | September 8, 2023

In this article, we will explore the basics of PPC marketing, why it is essential for eCommerce, and how you can maximize its potential to grow your profits.

Inventory Forecasting Explained: A Comprehensive Guide.

By Neeta Nelson | September 6, 2023

In this comprehensive guide, we will delve into the intricacies of inventory forecasting, the key components involved, different types of forecasting models, implementation steps, and the common challenges faced in this practice.

The Difference between eCommerce Gross Profit and Net Profit.

By Neeta Nelson | September 4, 2023

Understanding the financial aspects of eCommerce is crucial for any business owner. Two key terms that often come up in discussions about profitability are gross profit and net profit.

Maximize eCommerce revenue through post purchase upsells.

By Neeta Nelson | August 31, 2023

In this article, we will explore the importance of post-purchase upsells, how they work, and strategies for implementing and optimizing them. We will also discuss common challenges faced during upselling and the key metrics for evaluating the success of upselling efforts.

Understanding Customer Acquisition Cost in eCommerce.

By Neeta Nelson | August 29, 2023

In this article, we will delve into the concept of CAC, explore its components, discuss how to calculate it and provide strategies for lowering it.

Lifetimely integrates with Amazon to give multi-channel merchants 360 reporting.

By Neeta Nelson | August 21, 2023

Lifetimely integrates with Amazon! Get live daily P&L reporting, measure the impact of your Amazon ads and leverage complete historical data for both Shopify and Amazon, on one platform.

AMP Enables Effortless Scale Solutions for eCommerce Merchants.

By Neeta Nelson | July 31, 2023

AMP enables effortless scale for eCommerce.