
Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
Posts by author
How to Calculate Operating Income Using the Operating Income Formula
In this article, we will walk you through the process of calculating operating income using the operating income formula.
What Is Direct-to-Consumer? A Comprehensive Guide
This guide provides a deeper understanding of the Direct-to Consumer model, its mechanics, benefits, challenges, and the future it holds.
The Best eCommerce Platforms for Small Businesses.
In this article, we will explore the best eCommerce platforms for small businesses, their key features, pricing, and how to make the right choice for your business.
Shopify’s New Checkout Extensibility
This article looks at what Shopify’s Checkout Extensibility feature release means for Shopify Plus merchants.
How to Set Up an Affiliate Program for Your eCommerce Store
In this article, we discuss setting up an eCommerce affiliate program and dive into how to recruit quality affiliates.
7 Effective eCommerce Marketing Techniques to Increase Sales.
In this article, we will explore seven proven eCommerce marketing strategies to boost sales and increase your online presence.
7 Effective eCommerce Order Fulfilment Strategies
In this article, we will delve into seven effective strategies that can help eCommerce businesses optimize their order fulfilment operations and exceed customer expectations.
How to Increase Your Repurchase Rate
In this article, we will explore the importance of repurchase rate and provide strategies to boost this crucial metric for your business.
How to Set Up an eCommerce store with Click and Collect.
This blog guides you through the process of setting up an eCommerce store with a Click and Collect offering, from understanding the basics to managing your store effectively.
Why cohort analysis beats all other approaches to calculating LTV.
Sooner or later, anyone involved in e-commerce will come across the concept of customer lifetime value (or LTV for short). LTV attempts to answer a seemingly straightforward question: “How much is an average customer worth to my business long-term?” There are plenty of reasons why this is a great question to ask: But there’s a…