Neeta Nelson

Sooner or later, anyone involved in e-commerce will come across the concept of customer lifetime value (or LTV for short). LTV attempts to answer a seemingly straightforward question: “How much is an average customer worth to my business long-term?” There are plenty of reasons why this is a great question to ask: But there’s a…

How Lifetimely’s Amazon LTV Report helps you plan acquisition budgets, identify valuable products and cohorts and more.

This article explores the importance of eCommerce metrics and delves into various categories of metrics that are essential for tracking.

In this article, we will explore the various strategies and techniques that can help you increase average order value and make the most of every customer interaction.

Lifetime value (LTV) is an important metric that helps businesses measure the value of their customers over a specific time period.

In this article, we explore the importance of post purchase conversions, key metrics to track and effective strategies to boost conversions.

In this article, we will explore the importance of LTV, key factors that influence it, effective strategies to increase Shopify LTV.

This article will delve into the various strategies and best practices to improve warehouse efficiency and ultimately reduce costs.

This article looks at the key components of eCommerce accounting and explores the importance of accurate accounting.

Let’s take a look at the definition of eCommerce margin and markup, how to calculate them, and the relationship between the two.