Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

Increasing Your Customer Retention Rate.

By Neeta Nelson | November 22, 2023

This article will explore various strategies and factors that influence customer retention, as well as ways to overcome common challenges.

Is Dropshipping Worth It?

By Neeta Nelson | November 21, 2023

This article will analyze the different aspects of dropshipping to help you determine if it is worth pursuing as a business venture.

How to Start an eCommerce Subscription Business.

By Neeta Nelson | November 20, 2023

In this article, we walk you through the key steps to launch your own eCommerce subscription business and make it a success.

What Goes on an Income Statement?

By Neeta Nelson | November 17, 2023

In this article, we will explore the components and structure of an income statement, as well as delve into how to interpret this financial statement effectively.

Understanding the ROAS Formula: A Guide to Maximizing Your Return on Ad Spend.

By Neeta Nelson | November 17, 2023

In this comprehensive guide, we will break down the ROAS formula, explore its importance in advertising, provide strategies for maximizing ROAS, and highlight common mistakes to avoid.

How to Calculate Operating Income Using the Operating Income Formula

By Neeta Nelson | November 17, 2023

In this article, we will walk you through the process of calculating operating income using the operating income formula.

What Is Direct-to-Consumer? A Comprehensive Guide

By Neeta Nelson | November 17, 2023

This guide provides a deeper understanding of the Direct-to Consumer model, its mechanics, benefits, challenges, and the future it holds. 

The Best eCommerce Platforms for Small Businesses.

By Neeta Nelson | November 14, 2023

In this article, we will explore the best eCommerce platforms for small businesses, their key features, pricing, and how to make the right choice for your business.

Shopify’s New Checkout Extensibility

By Neeta Nelson | November 10, 2023

This article looks at what Shopify’s Checkout Extensibility feature release means for Shopify Plus merchants.

How to Set Up an Affiliate Program for Your eCommerce Store

By Neeta Nelson | November 8, 2023

In this article, we discuss setting up an eCommerce affiliate program and dive into how to recruit quality affiliates.