Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

Understanding the ROAS Formula: A Guide to Maximizing Your Return on Ad Spend.

By Neeta Nelson | November 17, 2023

In this comprehensive guide, we will break down the ROAS formula, explore its importance in advertising, provide strategies for maximizing ROAS, and highlight common mistakes to avoid.

How to Calculate Operating Income Using the Operating Income Formula

By Neeta Nelson | November 17, 2023

In this article, we will walk you through the process of calculating operating income using the operating income formula.

What Is Direct-to-Consumer? A Comprehensive Guide

By Neeta Nelson | November 17, 2023

This guide provides a deeper understanding of the Direct-to Consumer model, its mechanics, benefits, challenges, and the future it holds. 

The Best eCommerce Platforms for Small Businesses.

By Neeta Nelson | November 14, 2023

In this article, we will explore the best eCommerce platforms for small businesses, their key features, pricing, and how to make the right choice for your business.

Shopify’s New Checkout Extensibility

By Neeta Nelson | November 10, 2023

This article looks at what Shopify’s Checkout Extensibility feature release means for Shopify Plus merchants.

How to Set Up an Affiliate Program for Your eCommerce Store

By Neeta Nelson | November 8, 2023

In this article, we discuss setting up an eCommerce affiliate program and dive into how to recruit quality affiliates.

7 Effective eCommerce Marketing Techniques to Increase Sales.

By Neeta Nelson | November 6, 2023

In this article, we will explore seven proven eCommerce marketing strategies to boost sales and increase your online presence.

7 Effective eCommerce Order Fulfilment Strategies

By Neeta Nelson | November 3, 2023

In this article, we will delve into seven effective strategies that can help eCommerce businesses optimize their order fulfilment operations and exceed customer expectations.

How to Increase Your Repurchase Rate

By Neeta Nelson | November 2, 2023

In this article, we will explore the importance of repurchase rate and provide strategies to boost this crucial metric for your business.

How to set up an eCommerce store and offer click-and-collect.

By Neeta Nelson | October 31, 2023

This blog guides you through the process of setting up an eCommerce store with a Click and Collect offering, from understanding the basics to managing your store effectively.