Neeta Nelson
Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.
Posts by author
Increasing Your Customer Retention Rate.
This article will explore various strategies and factors that influence customer retention, as well as ways to overcome common challenges.
Is Dropshipping Worth It?
This article will analyze the different aspects of dropshipping to help you determine if it is worth pursuing as a business venture.
How to Start an eCommerce Subscription Business.
In this article, we walk you through the key steps to launch your own eCommerce subscription business and make it a success.
What Goes on an Income Statement?
In this article, we will explore the components and structure of an income statement, as well as delve into how to interpret this financial statement effectively.
Understanding the ROAS Formula: A Guide to Maximizing Your Return on Ad Spend.
In this comprehensive guide, we will break down the ROAS formula, explore its importance in advertising, provide strategies for maximizing ROAS, and highlight common mistakes to avoid.
How to Calculate Operating Income Using the Operating Income Formula
In this article, we will walk you through the process of calculating operating income using the operating income formula.
What Is Direct-to-Consumer? A Comprehensive Guide
This guide provides a deeper understanding of the Direct-to Consumer model, its mechanics, benefits, challenges, and the future it holds.
The Best eCommerce Platforms for Small Businesses.
In this article, we will explore the best eCommerce platforms for small businesses, their key features, pricing, and how to make the right choice for your business.
Shopify’s New Checkout Extensibility
This article looks at what Shopify’s Checkout Extensibility feature release means for Shopify Plus merchants.
How to Set Up an Affiliate Program for Your eCommerce Store
In this article, we discuss setting up an eCommerce affiliate program and dive into how to recruit quality affiliates.