Neeta Nelson

Neeta is the Content & Community lead at AMP. She has over 8 years experience in eCommerce marketing having previously worked for TradeGecko.

Posts by author

What Is Order Fulfilment?

By Neeta Nelson | December 12, 2023

In this guide, we explore the basics of order fulfilment, its importance in e-commerce, the components of the fulfilment process, different types of fulfilment strategies, and how to choose the right strategy for your business.

How to Write Product Descriptions That Sell.

By Neeta Nelson | December 12, 2023

Let’s dive into the importance of product descriptions and explore how to write descriptions that sell.

A Step-by-Step Guide on How to Start an eCommerce Business.

By Neeta Nelson | December 12, 2023

If you’re interested in starting your own eCommerce business, this step-by-step guide will provide you with the necessary knowledge and insight to get started successfully.

The Power of Cohort Analysis in eCommerce.

By Neeta Nelson | December 12, 2023

In this article, we will explore what cohort analysis is, why it is important in eCommerce, how to conduct it, key metrics to consider, and its advantages compared to traditional analytics.

The Ultimate Guide to eCommerce Retention Strategies.

By Neeta Nelson | December 11, 2023

In this guide we explore the importance of customer retention, key elements of a successful retention strategy, building a solid customer retention foundation, implementing effective retention techniques, advanced retention strategies, and measuring the success of your retention strategies.

How to Create Effective Post Purchase Email Campaigns.

By Neeta Nelson | December 11, 2023

Post Purchase Email Campaigns allow you to nurture your relationship with customers after they have made a purchase, enhancing their overall experience and ultimately driving repeat sales.

10 eCommerce Growth Tactics to Boost Your Online Business.

By Neeta Nelson | December 8, 2023

In this article, we will explore ten effective eCommerce growth tactics that can help take your online business to the next level.

Boost Your eCommerce Repurchase Rate with These Effective Strategies.

By Neeta Nelson | December 8, 2023

Understanding the importance of repurchase rate and implementing effective strategies to improve it can greatly impact your business’s profitability and long-term success.

Are your Winback Campaigns Affecting your Profit Margins?

By Neeta Nelson | December 7, 2023

A winback campaign is a series of targeted communications at a customer who has purchased from you before, designed to incentivise them to make a repeat purchase. 

The Ultimate Guide to eCommerce Lead Generation.

By Neeta Nelson | December 7, 2023

In this ultimate guide, we will explore the importance of lead generation in eCommerce, key concepts, effective strategies, useful tools, website optimization techniques, and how to measure the success of your lead generation efforts.